Today on Life by Design, Dr. Robyne sits down with entrepreneur, author, and membership expert Stu McLaren for an energizing conversation about the power and potential of building authentic communities.

Stu shares the origins of his passion for helping entrepreneurs create sustainable, engaged membership communities, along with the experiences that shaped his approach. From releasing guilt around money and reframing it as a vehicle for generosity and impact, to offering a clear framework for evaluating membership market potential and attracting your people, Stu brings grounded insights and real-world examples for anyone looking to grow their work with intention.

You’ll hear reflections on the power of asking for help, the role of community in personal and professional resiliency and success, and why serving even one person well can spark momentum and meaningful transformation.

This episode is an invitation to lead with purpose, build spaces where people feel they belong, and remember that the good we put into the world expands when we step up, serve, and aren’t afraid to ask.

In this episode, you’ll learn:

• Why memberships are more than just transactions, and how they become part of your identity

• How defining community values shapes engagement and long-term retention

• Insights on overcoming money guilt and reframing profit as a pathway for generosity and impact

• Three key indicators to know if your idea is membership-worthy

• How to navigate resistance and setbacks, and why the courage to ask unlocks support and possibility

• Why qualitative data, such as personal stories and case studies, can be just as powerful as big numbers when building trust with your audience

• Insights on managing boundaries, prioritizing family, and aligning your work with your core values

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Pre-order your copy of I Hope So (releasing February 10, 2026) by visiting https://drrobyne.ca/hope/

Additional Resources:

• Predictable Profits by Stu McLaren

• Stu’s Podcast: Marketing Your Business

• Stu’s Nonprofit: Village Impact

• Stu on The ONE Thing Podcast with Jay Papasan

Get in Touch with Stu:

• Website: http://membership.io/

• Website: http://stu.me/

• Instagram: https://www.instagram.com/stumclaren/

• LinkedIn: https://www.linkedin.com/in/stumclaren/

Get in Touch with Dr. Robyne:

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