In this episode of "Simplifying Social Media," host Tamany Hall interviews John Natale, owner of Natale, a real estate, coaching, and media company. They discuss the impact of social media on business growth, focusing on platforms like TikTok and Google My Business. John shares his strategies for content creation, audience engagement, and handling negative comments. He emphasizes the importance of having a strong opinion and engaging with followers. The conversation also touches on balancing personal and professional content on social media. Overall, the episode offers valuable insights into leveraging social media for real estate success.