Emma Mcilroy is the co-founder and CEO of WILDFANG, a fashion brand dedicated to rethinking gender norms and giving women the space to be who they want to be. After a shopping experience left Emma questioning why certain styles in fashion were exclusive to certain genders, she left her position as product marketing manager at Nike to dive headfirst into the start-up world and launch WILDFANG in 2013. Since then, the brand has become a multimillion-dollar business and one of the fastest growing retail brands in the country. What’s more, WILDFANG has raised over $1 million for charities that support reproductive, immigrant, LGBTQ+, and women’s rights. In this interview, we talk about keeping your mind open to potential, WILDFANG’s brand philosophy, and the importance of getting to know your customers.

Don’t miss this episode of Claim Your Confidence where we discuss: 

• Emma’s TED talk “Yeah Maybe” and the philosophy that those words represent
• How strengthening your self awareness and trusting your gut can help you make career choices that best align with your passions and values
• Controlling what you can and making small, incremental changes that allow you to build towards the life that you want
• A behind-the-scenes discussion of brand insights and Emma’s approach when building WILDFANG
• Emma’s favorite marketing cold-call success story from WILDFANG’s early days

Find Emma Mcilroy:

www.wildfang.com

IG: @irishem333; @wearewildfang

Twitter: @irishem333

LinkedIn: Emma Mcilroy

Follow Lydia:

www.lydiafenet.com

IG: @lydiafenet

LinkedIn: Lydia Fenet

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Recorded at The Newsstand Studios at Rockefeller Center.

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