There are mountains of marketing advice available to B2B marketers, including this podcast!

But how do you distinguish between marketing fluff and marketing foundation? What trends should you ignore, and which should you pick up?

This episode dives into a theory of extrapolation, looking at how variables impact whether someone else’s marketing will work for your brand.

If you’d like to connect with me, please do! I’d love to hear your thoughts and feedback. Add me on LinkedIn here.

The FINITE Podcast is sponsored by Clarity, a full-service digital marketing and communications agency. Through ideas, influence and impact, Clarity empowers visionary technology companies to change the world for the better.

This episode provides a breakdown of strategy - how to think about strategy to get internal support and ensure marketing success.

Jodi and Colin discuss the power of language, the art of persuasion, and tips to using language to better persuade. 

The FINITE Podcast is sponsored by Clarity, a full-service digital marketing and communications agency. Through ideas, influence and impact, Clarity empowers visionary technology companies to change the world for the better.

On this special episode of the FINITE Podcast, you'll hear from our regular host, Jodi Norris.

After sifting through the abundance of B2B marketing predictions that arise at the end of each year, Jodi shares her critical thoughts - the predictions she thinks we should take seriously, and the ones we should take with a pinch of salt. 

You can connect with Jodi here.

And the links she mentioned are here:
95/5 in market / out market rule
LinkedIn comedian Ken Cheng

The FINITE Podcast is sponsored by Clarity, a full-service digital marketing and communications agency. Through ideas, influence and impact, Clarity empowers visionary technology companies to change the world for the better.

Dive into the crucial topic of digital accessibility with expert insights from Jennifer Griffin Smith, CMO at Acquia.

Discover how a lack of accessibility on your website could be impacting your business, potentially slashing conversions by 17%.
 
Jennifer shares her invaluable knowledge on improving website accessibility and offers practical tips to enhance the overall customer experience.

Tune in to learn how accessible design can drive revenue growth and customer satisfaction.

Head here to watch our webinar on measuring the commercial impact of B2B content: https://youtu.be/b2FivN9H09U   

The FINITE Podcast is sponsored by Clarity, a full-service digital marketing and communications agency. Through ideas, influence and impact, Clarity empowers visionary technology companies to change the world for the better.

Do you ever wonder whether your agency is the right fit?

Or are you looking for a new agency at the moment?

This episode will help teach you what great client service looks like, and what you should expect from your agency partnerships.

It’ll give you a checklist for success, to help you decide whether your agency is working, and how to decide between agencies from their pitch.

Jodi spoke to Rachel Gilley, CEO at Clarity, a global marketing and communications agency that works with leading tech brands. Chosen by visionary companies worldwide, they enhance reputation, create impact, and drive growth.

Clarity is a sponsor of the FINITE community.

Valentina Kristensen is Corporate Affairs Director at OakNorth Bank, a fintech challenger that has rapidly grown into a financial legacy. With firsthand experience from OakNorth's early days, Valentina shares her journey of joining the company and how her role has evolved as the bank has scaled.

Valentina offers valuable advice for those starting their careers and insights into how startups can effectively grow. She also provides her perspective on the future of fintech, drawing on her extensive experience in the industry.

The FINITE Podcast is sponsored by Clarity, a full-service digital marketing and communications agency. Through ideas, influence and impact, Clarity empowers visionary technology companies to change the world for the better.

In this episode of the FINITE Podcast, we're joined by Steve Stano, Executive Director and Head of Morgan Stanley at Work B2B Global Equity Marketing. Steve brings a wealth of experience and insights on B2B marketing's role in driving growth and how to transform the perception of marketing among executives.

We explore several key topics with Steve:

• The importance of making marketing more objective to overcome existing challenges.
• How Steve has helped shift the perspective of marketing at Morgan Stanley
• The relevancy of vanity metrics and how to communicate their value to executives when they don't show hard ROI.

The views and opinions expressed in this episode are those of Steve Stano and do not reflect the official policy or position of any affiliates. 

The FINITE Podcast is sponsored by Clarity, a full-service digital marketing and communications agency. Through ideas, influence and impact, Clarity empowers visionary technology companies to change the world for the better.

In this special extended episode of the FINITE Podcast, we hear from Dale Harrison, a renowned marketing consultant and LinkedIn thought leader. Dale has built a significant LinkedIn following by grounding marketing in academia and finance, and by examining how marketing can effectively influence and create meaningful associations between brands and their audiences. 

Today, we tackle one of Dale's provocative viewpoints: the idea that demand generation is a fraudulent term. Dale explains why he believes demand generation doesn’t actually exist and how this term can lead marketing strategies in a misleading and damaging direction.

Dale also tackles: 
- The myth of lead scoring 
- Why ad retargeting doesn't work 
- How brands actually win market share 

Join us for this thought-provoking discussion that challenges conventional wisdom. This longer episode allows Dale to share his insights and ideas in full, offering you a chance to rethink your philosophy of marketing. 

The FINITE Podcast is sponsored by Clarity, a full-service digital marketing and communications agency. Through ideas, influence and impact, Clarity empowers visionary technology companies to change the world for the better.

In need of a new tool? How do you know if your current ones are working? Do you have too many tools and need to get rid of some? 

This episode with Philippe Ruttens, CMO at Tyk, gives a full rundown on MarTech. 

You’ll learn:

• A bare bones MarTech stack every marketer needs
• How MarTech stacks change as you scale
• How to decide whether certain tools are worth it
• How many tools you need at any one point 

For the LinkedIn post Philippe mentioned, see here. 

FINITE nor Philippe have any partnerships or affiliations with the vendors mentioned in this episode and its supporting articles. 

The FINITE Podcast is sponsored by Clarity, a full-service digital marketing and communications agency. Through ideas, influence and impact, Clarity empowers visionary technology companies to change the world for the better.

If you're finding it challenging to manage marketing tasks, teams, and leadership responsibilities, this episode of the FINITE Podcast is for you. In this episode, we delve into the crucial role of strategy with Juliette Aiken, CMO at Dotdigital.

Juliette offers her perspective on what strategy really means, who should be responsible for it, why it often gets overlooked, and practical steps you can take to prioritise and develop an effective strategy.

By the end of this episode, you'll have actionable advice on how to ensure strategy remains a focal point in your marketing efforts and how to foster strategic thinking within your team.

The FINITE Podcast is sponsored by Clarity, a full-service digital marketing and communications agency. Through ideas, influence and impact, Clarity empowers visionary technology companies to change the world for the better.