Managing carrier quality and compliance requires a balance of software and personal relationships, logistics experts said during a fireside chat that took place during  FreightWaves’ 3PL Summit on Tuesday, July 21.

“At the end of day no matter how sexy or trendy the tech is, we’re providing transportation as a service,” said Lorin Seeks, director of quality and compliance for Convoy, the Seattle-based digital fright network.  

“Our  customers want to know that the network of trucks they are accessing are going to perform well and when Joe or Sue shows up at the dock, that the driver is going to be safe.”

Seeks spoke with Alicia Ruiz, vice president of compliance and legal affairs for Johanson Transportation Service, a third-party logistics provider (3PL) headquartered in Fresno, California.

The conversation between a tech-driven digital intermediary and a family-owned logistics company showcased the dualism at play in today’s trucking marketplace, as the industry must rely on two very different methods – personal relationships and cutting-edge digital solutions – to manage an increasingly complicated risk management environment.

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