Black Friday naysayers have been predicting its demise for years, but Adyen's Holly Worst has data proving the shopping holiday is far from dead—it's gone global. From Denmark's 6.1X surge to America's mobile wallet awakening, this year's numbers tell a story of transformation, not decline. The real shift? How we pay, when we shop, and why contactless finally caught on in the US.

The Retail Super Bowl Delivered, AgainKey takeaways:

• Black Friday generated $43B globally with 837M transactions across Adyen's platform
• US contactless payments jumped 23% YOY and mobile wallet usage doubled to 30%
• Denmark saw a 6.1X increase in transaction volume on Black Friday, and Spain 4.5X—Black Friday is officially a global phenomenon
• Peak shopping hit at 1 pm in-store and noon online (digestion first, deals second)
• 46% of US consumers abandon checkout without their preferred payment method

Associated Links:

• Check out Adyen’s BFCM data here
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