In this conversation, David Dragoo shares his journey as an entrepreneur in the outdoor industry, particularly in fly fishing through his company Mayfly. He discusses the importance of culture, values, and team dynamics in building successful businesses, both in the outdoor sector and in his family real estate business. David emphasizes the significance of hiring individuals who align with the company's core values and the lessons learned from past mistakes in leadership. He also highlights the collaborative process of defining core values with his leadership team, ensuring that they resonate throughout the organization. In this conversation, David Dragoo and Marshall Lockton discuss the intricacies of leadership, organizational culture, and the importance of aligning business practices with community values. They explore the challenges of difficult conversations in leadership, the significance of a strong organizational culture, and the role of B Corporations in promoting stakeholder capitalism. The discussion also delves into the Colorado Outdoors Project, highlighting its mission to create a compelling business environment while preserving natural resources and fostering community engagement. Ultimately, the conversation emphasizes the importance of legacy and the impact of thoughtful leadership on future generations.

Additional Resources:

David Dragoo, Founder & CEO at Mayfly Outdoors https://mayflyoutdoors.com/

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Key Takeaways:

• Navigating Entrepreneurship in the Outdoor Industry
• The Art of Blending Passion with Business
• Building a Culture of Collaboration and Trust
• Hiring for Values: A Key to Success
• Leadership Lessons from the Outdoor Sector