Fitt Insider

March 13, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• Sword Health expands beyond MSK into GLP-1 support, mental health, and women's midlife care using AI and acquisitions to build broader specialty platform

• Withings launches Sleep Care Solution linking users to sleep specialists through app, addressing 30M U.S. adults with sleep apnea and 80% undiagnosed

• Maven Clinic returns to direct-to-consumer telehealth with hormone and GLP-1 support across 30+ specialties after reaching 28M patients through employer benefits

Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more.

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

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Reach out → [email protected]

March 12, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• Nike brings back After Dark Tour for 2026, expanding women-focused nighttime race series to seven global cities after drawing 50K+ participants

• Microsoft reports handling 50M+ daily health questions across Bing and Copilot, with 40% focused on symptoms and 1 in 5 involving personal health management

• Health Innovation Lab returns to West Palm Beach in November 2026, expanding to 250 attendees with dedicated HIL day ahead of Eudimonia Summit. Learn more at https://joinhil.com

Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more.

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → [email protected]

March 11, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• Bank of America data shows Gen Z gym memberships up 9% while binge drinking among 21-34 year-olds falls 10% over past decade

• Mintel reports consumers shifting to science-backed skincare with "clinically proven" claims up 45% and biohacking interest rising 35% year-over-year

• Universal Health Services acquires Talkspace for $835M, gaining access to 6,000 clinicians and 200M+ covered lives to build full behavioral health stack

Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more.

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → [email protected]

March 10, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• Novo Nordisk drops patent case against Hims & Hers as companies reach agreement for Hims to offer FDA-approved Ozempic and Wegovy at standard pricing

• Whoop introduces hormone biomarker testing for 11 hormonal markers combined with wearable data and AI-driven insights as women become fastest-growing user segment

• Fitt Insider releases Scouting Report highlighting 50 early-stage startups shaping wellness across mental, physical, social, environmental, and existential health

Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit aiir.agency to learn more.

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → [email protected]

Today, I'm joined by Zack Isaacs, founder & CEO of Movemint.

Movemint is an athletic events platform connecting participants, organizers, and brands through registrations, training integrations, and sponsorship marketplace.

In this episode, we discuss modernizing the event registration experience.

We also cover:

• Events driving high-intent spending cycles

• Growing through Strava and Meta integrations

• Providing race sponsors with data and analytics

Subscribe to the podcast → insider.fitt.co/podcast

Subscribe to our newsletter → insider.fitt.co/subscribe

Follow us on LinkedIn → linkedin.com/company/fittinsider

Movemint's Website: www.movemint.cc

For Brands: https://www.movemint.cc/brands

For Organizers: https://www.movemint.cc/why_movemint

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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters:

(00:00) Introduction

(01:08) Zack's background

(02:10) Movemint's atomic unit

(03:21) Legacy platform gaps and opportunities

(04:30) High-intent spending cycles

(05:12) Prioritizing organizers and brands

(07:00) Movemint for Brands launch

(08:05) Strava's community playbook

(09:40) Small to large organizer evolution

(11:15) NYC Marathon vs. tech-enabled events

(12:01) Building community on other platforms first

(13:20) Strava and Meta integrations

(14:10) Training data driving event signups

(15:10) Run club boom and COVID tailwinds

(16:10) Design and UX differentiation

(18:05) Olia Birulia: Strava Routes designer

(19:25) Speed vs. quality

(21:15) Hiring from network

(23:25) Endurance athletes as employees

(24:47) Movement for Brands

(26:00) Brand sponsorship data and analytics

(28:10) Race photography and brand tracking

(29:10) Sponsorship marketplace mechanics

(30:05) Gravel and road running focus

(31:11) High Rocks and triathlon growth

(32:00) $3.2M raised across pre-seed and seed

(33:15) Strava's co-founder on board

(34:00) Building profitable and enduring business

(34:36) Conclusion

March 6, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• Amazon Web Services launches Amazon Connect Health, AI-powered system automating healthcare admin work and reducing abandoned calls by 30%

• UBS projects global longevity spending will reach $8 trillion annually by 2030, with GLP-1 drugs alone surpassing $200B in sales this decade

• Oura acquires Finnish startup Doublepoint to bring biometric gesture controls to wearable ecosystem, supporting vision of "cloud of wearables"

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → [email protected]

March 5, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• CrossFit CEO Don Faul steps down March 6 as company explores sale with Moelis & Company advising potential buyers

• Equinox opens luxury resort at Saudi Arabia's Red Sea coast with 128 rooms and 20,000-sq-ft fitness club, planning 30+ hotels over next decade

• Whoop plans to increase workforce by 75% adding 600+ roles ahead of potential IPO, with international markets now 60% of sales

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → [email protected]

March 4, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• Quest Diagnostics unveils AI chatbot in MyQuest portal analyzing five years of lab data powered by Google's Gemini models

• Subco launches independent supplement certification program anonymously purchasing retail supplements and verifying ingredients in independent labs

• Eight Sleep raises funding at $1.5B valuation, shifting from reactive sleep optimization to predictive AI agent and pursuing FDA clearance for sleep apnea detection

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → [email protected]

March 3, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• Temple raises $54M for temple-worn wearable continuously measuring brain blood flow to quantify focus, fatigue, and cognitive resilience in real time

• MyFitnessPal acquires AI-native Cal AI with $40M+ in sales, deepening push into digital nutrition tracking across 280M registered members

• HHS plans to reclassify 14 peptides including BPC-157 and CJC-1295 back to Category 1, enabling licensed compounding pharmacies to produce them with prescription

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → [email protected]

Today, I'm joined by Kat Cole, CEO of AG1.

Evolving from a $160M single-SKU brand to $500M+ revenue, AG1's in hypergrowth mode — adding flavors and sleep aid AGZ, entering Costco, and investing $30M in clinical research.

In this episode, we discuss building foundational capabilities before scaling complexity.

We also cover:

• Handling criticism and competition

• Insights from early operational mishaps

• Strategies for retail expansion and packaging redesign

Subscribe to the podcast → insider.fitt.co/podcast

Subscribe to our newsletter → insider.fitt.co/subscribe

Follow us on LinkedIn → linkedin.com/company/fittinsider

AG1's Website: www.drinkag1.com

Instagram: https://www.instagram.com/drinkag1

Tiktok: https://www.tiktok.com/@drinkag1

X (Twitter): https://x.com/drink_AG1

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters:

(00:00) Introduction

(01:50) Kat stepping into CEO role

(02:30) Multi-product, multi-channel evolution

(03:05) US blending capacity expansion

(04:00) First flavors after 10+ years

(04:45) AGZ launch: consolidating sleep stack

(07:01) Operating gaps despite hypergrowth

(09:00) New Zealand supply chain dependency

(10:30) Leaky shaker bottles insight

(13:00) Real growth at scale

(14:20) Delaying retail expansion

(16:00) Packaging redesign for shelf

(18:20) NSF certification delays

(20:10) D2C relationship advantages

(22:05) $30M research commitment

(23:15) Double-blind trials and skepticism

(25:20) Larger studies: 100 vs. 30 participants

(27:00) Why competitors don't invest in research

(28:20) Handling criticism and competitors

(30:00) Apple, Lululemon comparison

(32:00) Using critique to improve

(33:30) Marketing science strategy

(35:00) Scientific advisory council

(36:21) Podcast marketing reality

(38:25) Referral and gifting conversion

(40:00) Multi-channel integration

(41:20) Retail as billboard

(42:20) Costco untapped awareness

(43:20) Slow operational work pays off

(44:02) Future retail expansion

(45:00) Stacking products customers request

(45:39) Conclusion