Fitt Insider

April 10, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• Function acquires Getlabs to bring blood draws in-home, expanding beyond Quest partnership after acquiring Ezra to build integrated diagnostics stack
• US gym membership hits record 81M in 2025 with 26.1% of Americans belonging to facilities, as no-show rates drop from 10% to 4.6%
• Unilever acquires Grüns for $1.2B after brand scales to $300M revenue in four years shipping 10M daily greens gummies daily across 7K retail locations

Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more.

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

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Reach out → [email protected]

April 9, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• Rock Health reports Q1 digital health funding hits $4B across 110 deals with average deal size nearing $37M, as 60% of capital flows to dozen scaled platforms

• Chomps approaches $900M revenue selling 2M sticks daily with 10% market share, driven by female consumers and GLP-1 adoption fueling protein demand

• Study of 2,000 participants finds regular sauna use improves physical and mental health, with gains tied to social connection driving communal format expansion

Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more.

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → [email protected]

April 8, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• Xponential Fitness explores sale following three board resignations and $45.6M Q4 net loss, with shares trading below $7 down from $33 peak in 2023

• NielsenIQ/Spate reports ready-to-drink NA beverages surpass $1B annually while THC beverages hit $215M as controlled indulgence goes mainstream

• NYT profiles telehealth company MEDVi as "billion-dollar AI company" amid scrutiny over AI-generated testimonials, fake doctors, and unapproved GLP-1 marketing

Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more.

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → [email protected]

April 7, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• Enhanced Games launches performance medicine platform offering peptides, testosterone, and hormone therapies to consumers ahead of May event

• Whoop files trade dress infringement lawsuit against AI health startup Bevel over UI design shortly after raising $575M at $10.1B valuation

• Nike closes all Nike Studios locations including West Hollywood and Austin sites, exiting boutique fitness as some reopen under FitLab brands

Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more.

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → [email protected]

Today, I'm joined by Megan Roup, founder & CEO of The Sculpt Society.

A digital women's fitness platform, The Sculpt Society delivers joyful, sustainable, and time-efficient workouts to 300K global members.

In this episode, we discuss designing life stage-specific exercise programs.

We also cover:

• "Commit to less, show up more" philosophy
• Experimenting with ancillary product launches
• Centering community and executing pop-up tours

Subscribe to the podcast → insider.fitt.co/podcast

Subscribe to our newsletter → insider.fitt.co/subscribe

Follow us on LinkedIn → linkedin.com/company/fittinsider

Website: www.thesculptsociety.com

The Sculpt Society's Instagram: https://www.instagram.com/thesculptsociety/

Megan's Instagram: https://www.instagram.com/meganroup/

7-day free trial available on www.thesculptsociety.com

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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters:

(00:00) Introduction

(01:22) Megan's background

(02:17) Body image struggles

(03:16) Teaching NYC

(04:30) Why "Joyful" movement

(06:22) IRL teaching

(09:12) Motivating at-home workouts

(10:41) Commit to less, show up more

(12:14) 300K global members

(13:26) Building the team

(18:12) Post-pandemic equilibrium

(19:13) Two-bucket growth strategy

(20:17) Growing the brand

(23:38) Staying rooted in community connection

(25:01) Strength training launch

(26:20) Life stage programming expansion

(27:20) Nutrition launch

(29:15) Clear POV

(30:26) Equipment and activewear experiments

(31:23) 2022 activewear bust & 2024 sellout

(32:26) Profitable growth goals

(33:17) Best-in-class life stage platform vision

(33:51) Annual pop-up tours since 2021

(35:28) Where to learn more

(36:07) Conclusion

April 3, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• The New Consumer reports 66% of Gen Z and millennials actively eating more protein, with 76% viewing protein-fortified products as healthy even when ultra-processed

• NFL owners approve mandate requiring every team to employ full-time mental health clinician in facilities, shifting from part-time to proactive embedded support

• Extraordinary Brands acquires Basecamp Fitness adding HIIT concept to portfolio including CycleBar, Rumble, Row House, and Neighborhood barre

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → [email protected]

April 2, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• Google is developing a screenless Fitbit band with subscription model targeting Whoop and Oura, planning launch later this year with AI-powered health coach

• Mars Men raises $27.5M Series A led by L Catterton after hitting $100M run rate profitably in 18 months, serving 400K+ customers with men's wellness products

• Noom acquires Tailor Made Compounding pharmacy operating in 46 states, expanding into peptide therapies and NAD+ for preventive care model

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → [email protected]

April 1, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• Samsung launches blood pressure tracking on select Galaxy Watches in U.S., requiring calibration with traditional cuff to monitor hypertension affecting half of U.S. adults

• Lucille Health launches high-protein shake for seniors targeting $6.2B meal replacement market as 20% of Americans will be over 65 by 2030

• Whoop raises $575M at $10B valuation backed by Abbott and Mayo Clinic, hitting 2.5M+ members and $1.1B run rate with 103% sales growth

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → [email protected]

March 31, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• Eli Lilly signs $2.75B deal with Insilico Medicine for AI drug discovery, expanding on $1B Nvidia co-innovation lab to turn GLP-1 profits into next-gen pipeline

• California jury finds Meta and Google liable for youth social media harms, awarding $6M in damages focused on product design like infinite scroll and autoplay

• Create Wellness raises $20M Series B after selling 100M+ creatine gummies and growing 4x last year, expanding beyond athletes into everyday well-being

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → [email protected]

Today, I'm joined by Fritz Lanman, CEO of Playlist.

Operator of ClassPass and Mindbody, Playlist's recent merger with EGYM forms a $7.5B company spanning AI, hardware, and software, with a mission to modernize booking, corporate wellness, and membership management.

In this episode, we discuss building the wellness industry's full-stack operating system.

We also cover:

• Raising $785M from Vista, Temasek, and L Catterton
• Setting the platform's boundaries and roadmap
• The anti-tech tech company philosophy

Subscribe to the podcast → insider.fitt.co/podcast

Subscribe to our newsletter → insider.fitt.co/subscribe

Follow us on LinkedIn → linkedin.com/company/fittinsider

Website: www.playlist.com

ClassPass: www.classpass.com

Mindbody: www.mindbody.io

EGYM: www.egym.com

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters:

(00:00) Introduction

(01:36) EGYM merger announcement

(02:41) Industry validation moment

(03:20) Tech outsider perspective advantage

(05:52) Communication challenges with industry

(07:05) AI adoption hesitation and diffusion

(09:56) AI throughout platform history

(11:41) Operating system vs. co-pilot

(13:24) AI investment surprise and acceleration

(15:50) Transformer paradigm capabilities

(17:35) 175K lines of code in eight weeks

(18:40) Anti-tech tech company philosophy

(20:58) Platform boundaries and roadmap

(23:29) Speed of change impact on planning

(26:10) Agent-driven onboarding and configurations

(28:13) Long-term societal impacts

(29:40) UBI and wealth concentration questions

(31:03) Industry macro optimism

(32:20) Experience economy and human connection

(33:40) Conclusion