Fitt Insider

May 8, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• Google unveils Fitbit Air at $99 with premium subscription, screen-free tracker paired with Google Health Coach AI targeting Whoop and Oura
• Hims & Hers launches Labs AI analyzing 130+ biomarkers to interpret health trends across sleep, stress, hormones, and metabolic health with clinician-designed guardrails
• Peloton reports Q3 revenue growth and positive net income with 70% net debt reduction, expanding through Spotify partnership and commercial gym equipment

Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more.

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

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Work with our recruiting firm → https://talent.fitt.co/

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Reach out → [email protected]

May 7, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• Deloitte projects global women's sports revenue will surpass $3B in 2026 up 25% year-over-year, with WNBA franchise values averaging $460M and Golden State Valkyries hitting $1B valuation
• MOSH co-founded by Maria Shriver and Patrick Schwarzenegger raises $13M to scale brain health protein bars into Target and national retail
• RFK Jr. announces initiatives reducing reliance on antidepressants including deprescribing reimbursement support, as one in six US adults currently use SSRIs

Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more.

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → [email protected]

May 6, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• London Marathon receives record 1.33M applications for 2027 race up 18% year-over-year, with 40%+ first-time applicants as running expands beyond core athletes
• Study finds link between herbicides like glyphosate and picloram and early-onset colorectal cancer rising 3% annually, projected as leading cancer death cause under 50 by 2035
• Life Time reports $788.7M Q1 revenue with in-center spend nearing $1K per member per quarter, raising full-year outlook on 838K memberships across 190 locations

Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more.

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → [email protected]

May 5, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• Life Time launches Innovation Hub turning select clubs into testing environments for emerging wearables, recovery, nutrition, and AI products with path to network rollout
• Pickleball Inc. raises $225M at $750M valuation combining pro leagues and media, as pickleball hits 24M US players with tennis at 27.3M and padel 35M globally
• Crazy Mountain non-alcoholic beer founded by George Clooney raises $15M seed led by CAVU as alcohol consumption declines and NA alternatives gain traction

Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more.

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → [email protected]

Today, I'm joined by Grey Nguyen, co-founder and CEO of Bevel.

Enabling consumer agency, Bevel's AI-powered health platform connects data across wearables, blood tests, and lifestyle habits to provide personalized guidance.

In this episode, we discuss building an AI-native Personal Health OS.

We also cover:

• Bevel's next-gen features
• A public lawsuit with WHOOP
• The shift to multi-device health tracking

Subscribe to the podcast → insider.fitt.co/podcast

Subscribe to our newsletter → insider.fitt.co/subscribe

Follow us on LinkedIn → linkedin.com/company/fittinsider

Bevel's Website: https://www.bevel.health/

Download the app: https://apps.apple.com/us/app/bevel-ai-health-coach/id6456176249

Reddit Community: https://www.reddit.com/r/bevelhealth/

YouTube: https://www.youtube.com/@bevelhealth

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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters:

(00:00) Introduction

(01:33) Founder backstory

(04:50) Building the solution

(05:30) Reddit launch overnight

(06:20) Team growth

(07:15) Health OS positioning

(08:36) Data integration

(10:00) Multiple device users

(11:15) Privacy approach

(12:25) Core user base

(14:00) Design philosophy

(15:40) Bevel Intelligence

(18:00) Data analyst pocket

(19:20) Bevel 3.0 features

(20:00) Health records vault

(20:45) Biological age

(22:15) User feedback

(24:15) WHOOP lawsuit

(27:10) Founder support

(28:20) Healthcare evolution

(30:15) COVID shift

(31:15) Apple platform

(33:05) Trust equation

(34:10) Community dynamics

(35:00) Social features

(36:06) Where to find

(37:05) Conclusion

May 1, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• Parsley Health goes in-network nationwide covering up to 150M Americans, moving functional and longevity care into reimbursement at scale
• FDA proposes excluding semaglutide and tirzepatide from bulk compounding lists, limiting 503B pharmacies' ability to produce lower-cost GLP-1 alternatives
• Garmin reports $1.75B Q1 revenue up 14% with fitness segment hitting $547M up 42%, now accounting for 31% of total revenue as largest division

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → [email protected]

April 30, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• CrossFit appoints Bruce Edwards as CEO, former COO bringing experience from barre3 and Planet Fitness to stabilize brand amid HYROX competition
• Zwift acquires Rouvy combining gamified training with real-world routes, consolidating cycling stack after raising $600M+ and expanding into hardware
• Infinite Epigenetics acquires Tally Health co-founded by David Sinclair, creating vertically integrated platform across epigenetic testing and consumer longevity

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → talent.fitt.co

Follow us on Instagram → instagram.com/fittinsider

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → [email protected]

April 29, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• Neurable shifts to licensing model allowing hardware brands to embed AI-powered brain-sensing technology into headphones, glasses, and headwear
• Eventbrite reports phone-free event attendance jumped 567% last year with US participation up 900%+ as half of consumers say phones limit social connection
• Neutonic raises $6M at $60M valuation expanding UK and US retail after selling 7.5M cans, targeting $25M revenue through founder Chris Williamson's audience

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → talent.fitt.co

Follow us on Instagram → instagram.com/fittinsider

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → [email protected]

April 28, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• Suja Life targets $213M IPO at nearly $1B valuation following $326M annual revenue and return to profitability with organic beverage portfolio
• Talkspace survey finds most Americans feel lonely daily with 68% struggling to build in-person community despite wanting more connection
• Spotify launches fitness hub with 1,400+ Peloton instructor-led classes, building on 150M user-created fitness playlists and 70% Premium user engagement

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → talent.fitt.co

Follow us on Instagram → instagram.com/fittinsider

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → [email protected]

Today, I'm joined by Anthony Geisler, founder & CEO of Sequel Brands.

A multi-brand fitness and wellness platform, Sequel Brands' portfolio of concepts span Pilates, stretching, EMS, and longevity.

In this episode, we discuss building futureproof franchises.

We also cover:

• Sequel's five-brand platform
• Scaling longevity-focused experiences
• Consumer behavior shifts across modalities

Subscribe to the podcast → insider.fitt.co/podcast

Subscribe to our newsletter → insider.fitt.co/subscribe

Follow us on LinkedIn → linkedin.com/company/fittinsider

Website: www.sequelbrands.com

Explore all five brand concepts on the site.

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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters:

(00:00) Introduction

(01:34) Five-brand platform overview

(02:25) Pilates Addiction

(02:55) iFlex stretching and recovery

(03:13) beem infrared sauna

(03:20) BODY20 EMS technology

(04:23) Ultimate Longevity Center launch

(05:47) 100% ownership structure

(07:15) Portfolio selection strategy

(08:30) Sauna research

(09:05) Democratizing longevity access

(10:25) Gary Brecka partnership

(11:35) Modality evolution over time

(12:20) Post-COVID consumer shifts

(13:15) Cycling's global decline

(14:15) Equipment and offering evolution

(15:23) Franchise playbook constants

(16:19) ChatGPT and AI impacts

(17:38) Value equation fundamentals

(19:15) Cross-portfolio membership challenges

(21:27) Finite inventory dynamics

(22:34) Growth without pressure

(24:40) Royalty business mindset

(25:25) Discovery Day process

(27:20) Franchisee selection rigor

(27:45) Xponential story context

(29:45) Public market challenges

(31:10) COVID and Delta variant timing

(32:07) Why keep building

(33:28) Franchise life realities

(35:14) Future acquisition appetite

(36:11) Where to learn more

(36:29) Conclusion