Fitt Insider

May 21, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• Life Time launches Dynamic Nutrition Coaching across 190+ clubs with 500+ in-house coaches pairing metabolism guidance with training and recovery

• NBC News poll finds 47% of adults 18-29 would choose to live in past, with 62% believing life will be worse as social media drives anxiety and disconnection

• Nike names The Yard Gym first global training partner after shutting studios, embedding into existing fitness communities with co-branded workouts and equipment

Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more.

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → [email protected]

May 20, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• Club Athletic (formerly The Athletic Clubs) expands to Chicago opening two locations with fixed 20-person training squads emphasizing community and accountability
• Global Wellness Institute values wellness real estate at $876B in 2025 projecting $1.8T by 2030, spanning apartments, hotels, and walkable longevity-focused communities
• GymNation secures $100M investment from BlackRock affiliate HPS to scale from 50 to 100+ gyms across Middle East and Asia serving 200K+ members

Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more.

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → [email protected]

May 19, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• Fitness First partners with kip for NFC-powered tags blocking notifications and locking users into focus modes while allowing music and fitness apps
• Meru Health builds diagnostics-driven psychiatry combining metabolic testing, wearables, nutrition, and therapy as antidepressants remain ineffective for 30-50% of patients
• Nourish raises $100M bringing total funding to $215M, scaling to 10K+ dietitians and 200M covered lives with AI-native metabolic care platform

Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more.

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → [email protected]

Today, I'm joined by Dr. Ramses Alcaide, co-founder & CEO of Neurable.

An AI-powered brain-computer interface company, Neurable's EEG-based wearables turn neural activity into actionable health insights.

In this episode, we discuss making brain health visible and actionable at scale.

We also cover:

• Headphones as a form factor
• The consumerization of neurotech
• Tracking brain age and neurodegenerative decline

Subscribe to the podcast → insider.fitt.co/podcast

Subscribe to our newsletter → insider.fitt.co/subscribe

Follow us on LinkedIn → linkedin.com/company/fittinsider

Website: www.neurable.com

Instagram: https://www.instagram.com/neurable_/

Ramses' Instagram: https://www.instagram.com/ramsesalcaide

-

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters:

(00:00) Introduction

(01:43) Brain health problem

(03:00) Headphone form factor

(04:57) Company scale

(06:28) Use cases

(08:35) Wellness tipping point

(11:06) Actionable insights

(14:18) Supplement testing story

(15:28) AI capabilities

(17:37) Technology business model

(19:17) Cost drivers

(20:40) Privacy concerns

(24:03) Market evolution

(27:17) Brain age metric

(29:38) Current priorities

(30:52) Long-term vision

(33:21) Conclusion

May 15, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• InsideTracker launches Terra, AI platform for wellness brands delivering personalized health guidance using 10B+ health data points and 7,000+ clinical studies
• "Let Kids Play Act" federal proposal would force private equity to divest youth sports businesses targeting mandatory fees as club participation averages $5K+ annually
• Global longevity economy projected to surpass $740B in 2026 as AI, genomics, and regenerative medicine expand from wellness trend to healthcare infrastructure

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → [email protected]

May 14, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• ASICS launches "Get the Glow" campaign positioning movement as original skincare routine as global skincare spending reaches $162B and glow searches climb 43%
• AMA reports 81% of US physicians now use AI up from 38% in 2023, averaging 2.3 AI workflows weekly as OpenAI and OpenEvidence compete for clinical adoption
• AG1 launches in 1,500+ Ulta Beauty stores marking first beauty retail partnership as consumers connect nutrition, recovery, and appearance in "inside-out" health

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → [email protected]

May 13, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• Strava adds physical therapy as dedicated activity type for 195M+ users, expanding from workout logging into movement, recovery, and long-term health
• Polycystic Ovary Syndrome renamed Polyendocrine Metabolic Ovarian Syndrome (PMOS) by 50+ medical organizations to reflect hormonal and metabolic impacts affecting 170M+ women
• Function acquires SuppCo adding supplement verification to $2.5B platform combining bloodwork, at-home labs, and preventative scans with AI health intelligence

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → [email protected]

May 12, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• Jesse & Ben's raises $10M to expand tallow-based frozen fries into 1,500+ retail locations including Whole Foods and Sprouts as seed oil debate goes mainstream
• Whoop plans in-app telehealth launch this summer integrating medical records, bloodwork, and wearable data with physician-guided care backed by Abbott and Mayo Clinic
• Aescape enters insolvency proceedings after selling assets for ~$16M with $150M+ in unpaid debts, highlighting capital intensity challenges in wellness hardware

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → [email protected]

Today, I'm joined by Jason Daniel, founder and CEO of LSKD.

An Australian fitness apparel brand born from motocross culture, LSKD has scaled to $200M in revenue, 700+ employees, and 31 retail stores since launching in 2007.

In this episode, we discuss building a global brand from a grassroots community.

We also cover:

• From carpenter to founder
• LSKD's self-funded growth
• Community event strategy

Subscribe to the podcast → insider.fitt.co/podcast

Subscribe to our newsletter → insider.fitt.co/subscribe

Follow us on LinkedIn → linkedin.com/company/fittinsider

Website: www.lskd.co

Instagram: https://www.instagram.com/lskd/

US Instagram: https://www.instagram.com/lskd.usa/

Running: https://www.instagram.com/lskd.running/

ADA: https://www.instagram.com/lskd.ada/

HQ: https://www.instagram.com/lskd.hq/

-

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters:

(00:00) Introduction

(01:35) The Loose Kid origin

(04:05) Going full-time LKI

(05:00) Finding the why

(06:35) 2018 rebrand to LSKD

(08:00) $3M to $200M growth

(11:00) Self-funded discipline

(15:25) Channel evolution

(19:00) Community event strategy

(22:45) Failing forward

(25:10) Global expansion

(26:25) Product innovation

(28:45) Where to find

(29:35) Conclusion

May 8, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• Google unveils Fitbit Air at $99 with premium subscription, screen-free tracker paired with Google Health Coach AI targeting Whoop and Oura
• Hims & Hers launches Labs AI analyzing 130+ biomarkers to interpret health trends across sleep, stress, hormones, and metabolic health with clinician-designed guardrails
• Peloton reports Q3 revenue growth and positive net income with 70% net debt reduction, expanding through Spotify partnership and commercial gym equipment

Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more.

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → [email protected]