Fitt Insider

April 24, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• Ultrahuman partners with Les Mills to integrate ring biometric data into personalized workout recommendations, translating recovery and sleep signals into daily training
• OpenAI launches ChatGPT for Clinicians free to verified US providers as 70%+ of physicians report AI use in practice, competing with OpenEvidence
• Lululemon names former Nike executive Heidi O'Neill as CEO amid slowing North American sales, rising competition, and ongoing Chip Wilson proxy battle

Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more.

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

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Reach out → [email protected]

April 23, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• Timeshifter raises funding bringing total to $5.3M led by Skip Capital, expanding circadian health platform beyond jet lag into shift work and healthcare
• Amazon launches nationwide GLP-1 program through One Medical combining prescriptions, lab work, and pharmacy delivery as integrated primary care
• Oura acquires Galen AI adding always-on assistant aggregating medical records, labs, and wearables following acquisitions of Veri, Sparta Science, and Doublepoint

Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more.

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → [email protected]

April 22, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• goop Kitchen expands to New York opening Manhattan and Brooklyn locations, scaling ghost kitchen model beyond California with 14 locations serving 40K weekly customers
• Nomio raises $4M led by Collaborative Fund for broccoli-based pre-workout shots backed by clinical data showing reduced lactate and improved endurance
• Life Time launches HYBRID XT group training program preparing members for hybrid competitions, connecting daily training to LT Games events

Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more.

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → [email protected]

April 21, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• Chip Wilson launches venture to invest in early-stage performance brands amid ongoing Lululemon proxy fight, backing next wave of technical apparel
• Gatorade removes artificial colors from core flavors as brand expands beyond sports into everyday hydration and wellness category
• US executive order loosens psychedelic restrictions with $50M funding for psilocybin, MDMA, and ibogaine research to accelerate clinical pathways

Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more.

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → [email protected]

Today, I'm joined by Justin Mares, co-founder and CEO of Truemed.

Truemed is scaling payment infrastructure to enable HSA/FSA spending on lifestyle-first health interventions like gym memberships, supplements, and sleep aids.

In this episode, we discuss building payment rails for preventative health.

We also cover:

• Prevention economics
• Securing funding from a16z
• Education, partnerships, and employer integrations

Subscribe to the podcast → insider.fitt.co/podcast

Subscribe to our newsletter → insider.fitt.co/subscribe

Follow us on LinkedIn → linkedin.com/company/fittinsider

Truemed's Website: www.truemed.com

Newsletter: justinmares.substack.com

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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters:

(00:00) Introduction

(01:18) Kettle & Fire background

(02:19) Letters of medical necessity

(03:42) Payment integration

(05:33) Survey and approval process

(06:32) Loophole criticism

(08:45) Prevention economics

(10:37) Broken default assumptions

(11:34) Merchant excitement

(13:21) Mission-driven founders

(14:09) Scaling challenges

(15:34) Education strategy

(17:07) Partnership approach

(18:12) Employer integration

(19:34) Tracking outcomes

(21:26) Infrastructure layer

(22:12) Evidence-based future

(23:06) Merchant metrics

(24:26) Competitive differentiation

(27:56) Insurance expansion

(29:10) Data gap

(30:05) a16z funding

(31:41) Near-term experiments

(32:27) Conclusion

April 17, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• Joe & the Juice secures minority investment from Emirates International valuing business at $1.8B, scaling to 1,000 locations by 2028 from 480 stores today
• Bryan Johnson launches telehealth platform with 100+ biomarker testing, AI-driven protocols, and prescription access competing with Function Health and Hims & Hers
• Sabi develops brain-sensing beanie reading internal speech using EEG sensors and AI, joining wave of non-invasive brain-computer interfaces

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → [email protected]

April 16, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• Radiology study of 615 adults finds higher ultra-processed food consumption linked to more intramuscular fat regardless of calories or activity level
• Kampgrounds of America reports 77% of campers say nature supports wellbeing, with half booking trips specifically to improve mental health
• Novo Nordisk partners with OpenAI to apply AI across drug discovery and manufacturing, as Amazon launches Bio Discovery system designing drug candidates

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → [email protected]

April 15, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• Protocole launches with $6M funding to build clinical-grade peptide platform connecting users to licensed clinicians and regulated pharmacies amid FDA scrutiny
• Posh raises $37M to scale real-world experiences as connection economy shifts from screens to in-person events, backed by Ari Emanuel and Mark Cuban
• Texas AG investigates Lululemon over potential health risks tied to "forever chemicals" as 70%+ of US adults worry about chemical exposure in clothing

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → [email protected]

April 14, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• Ultralight raises $9.3M to build AI-native operating system for functional and longevity practices, replacing fragmented tools with single clinical infrastructure
• MyFitnessPal explores sale at $1B+ valuation with Francisco Partners working with JPMorgan after acquiring platform for $375M in 2020
• Gymshark opens first gym, Lifting Club in Miami's Wynwood district this summer, bringing training, content, and community into physical space

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → [email protected]

Today, I'm joined by Anushka Salinas, CEO of Nanit.

A parenting tech company with 1.3M users, Nanit evolved from a smart baby monitor to a full ecosystem for insights on kids' sleep, health, safety, and developmental milestones.

In this episode, we discuss bringing data to early childhood's unmeasured years.

We also cover:

• Parental anxiety
• Home health sensing
• Nanit user feedback and outcomes

Subscribe to the podcast → insider.fitt.co/podcast

Subscribe to our newsletter → insider.fitt.co/subscribe

Follow us on LinkedIn → linkedin.com/company/fittinsider

Nanit's Website: www.nanit.com

Careers at Nanit: https://www.nanit.com/pages/careers

Instagram: https://www.instagram.com/get_nanit/

TikTok: https://www.tiktok.com/@getnanit

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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters:

(00:00) Introduction

(01:16) Smart baby monitors

(02:34) The health tracking boom

(04:14) Beyond sleep

(06:28) Early childhood intelligence

(07:35) 97% trust and recommendation rate

(08:10) Feeding and diaper logging

(09:13) Turning data into actionable insights

(10:27) Sleep score simplification

(11:25) Parent anxiety and confidence

(13:10) Default parent dynamic

(14:35) Improving communication

(16:23) Science-backed vs. opinion-driven insights

(17:24) 50+ published research studies

(18:27) Healthcare blurring lines with LLMs

(19:38) Cough detection sharing

(21:19) Home health sensing

(24:21) AI accelerating roadmap

(25:18) Measuring milestone development

(26:08) AI in user experience and efficiency

(27:21) Where to learn more

(27:40) Conclusion