Fitt Insider

June 18, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• Clair raises $11.6M ahead of November launch of continuous hormone monitor using 10 biosensors and 130+ biomarkers to estimate estrogen and progesterone, with 25,000 on waitlist
• Solius launches SoliusPro, an FDA-cleared device delivering personalized UVB therapy without prescription, securing 1,000+ pre-orders as startups engineer the environment around the body
• Balenciaga partners with Barry's for global studio takeovers across eight cities with branded classes and specialty smoothies as fashion, fitness, and luxury overlap

Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more.

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

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Reach out → [email protected]

June 17, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• Future expands beyond fitness into nutrition, sleep, recovery, and preventative health with dedicated coaches and DEXA scans after raising $75M and merging with Tom Brady's Autograph

• Kimba launches with $6.5M for AI-powered sleep system using personalized scent therapy to actively intervene throughout the night, integrating with Whoop, Oura, and Apple Watch

• Everlab raises $46M Series A to scale preventative care platform globally, with 25%+ of members having findings missed by traditional healthcare across 20,000 patients

Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more.

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → [email protected]

June 16, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• Rhoback secures investment from CHAMP, the athlete-backed fund from L Catterton and Patricof, after surpassing $150M revenue while profitable since inception in 2016
• Enhanced Games announces $50M round led by Apeiron, positioning competition as customer acquisition engine for telehealth, peptide, and performance medicine platform after reaching 1B+ viewers
• L Catterton reportedly in exclusive talks to acquire major stake in HYROX as 1.3M+ people competed across 140 events, adding to portfolio including Peloton, Solidcore, and Equinox

Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more.

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → [email protected]

Today, I'm joined by Jess Haghani, founder & CEO of Lucille.

Lucille is reimagining senior nutrition with high-quality ingredients, thoughtful design, and branding that celebrates aging with dignity.

In this episode, we discuss creating next-gen senior nutrition products.

We also cover:

• Challenging age-related stereotypes
• Marketing to older adults and their caregivers
• Why senior nutrition products have lacked innovation

Subscribe to the podcast → insider.fitt.co/podcast

Subscribe to our newsletter → insider.fitt.co/subscribe

Follow us on LinkedIn → linkedin.com/company/fittinsider

Lucille's Website: www.lucillehealth.com

Lucille on Amazon: http://bit.ly/4g76Xgo

Lucille on Instagram: https://www.instagram.com/lucillehealth/#

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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters:

(00:00) Introduction

(01:25) Company background

(02:25) Personal story

(05:00) Market gap insight

(06:40) Why no innovation

(09:25) Ageism and discrimination

(11:50) Formulation approach

(14:20) Nutrition science

(17:40) Packaging accessibility

(20:20) Consumer awareness

(23:40) Branding strategy

(25:40) Social media engagement

(26:50) Grandmother inspiration

(27:45) Go-to-market channels

(30:00) Near-term focus

(31:38) Where to find

(32:17) Conclusion

June 12, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• The90 launches Gem, a UV-tracking pendant measuring real-time UVA and UVB exposure with personalized skin profiles, as 90% of visible skin aging is attributed to UV exposure
• Apple announces menopause and perimenopause tracking features in Health app at WWDC, bringing hormonal health to one of the world's largest platforms
• Xponential Fitness agrees to pay $3.9M settling NY attorney general allegations it misled franchisees on studio opening timelines, averaging 13 months versus promised 3-6 months

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → [email protected]

June 11, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• Federal study finds alcohol health risks begin at one drink per day with one-in-1,000 premature death risk, rising to one in 25 at two drinks, adding pressure as moderation goes mainstream
• Tom Brady partners with Gopuff to launch organic coconut water brand Good Nut as category sales rise 115% year-over-year, projected to reach $11B by 2030
• SoulCycle CEO Evelyn Webster steps down after six years amid additional studio closures, as strength clubs and recovery concepts expand options beyond the bike

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → [email protected]

June 10, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• AG1 launches AG1 Pro combining flagship greens with creatine, Calcium-HMB, and muscle health ingredients as creatine moves from sports nutrition to mainstream longevity supplement
• Therabody launches CryoTherm Palm handheld thermoregulation device tested with USC and IMG athletes, expanding from recovery into performance enhancement
• Stars + Honey raises $24M from VMG Partners targeting $50M revenue, combining collagen peptides with protein at intersection of beauty, wellness, and nutrition

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → [email protected]

June 9, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• Victor Wembanyama turns down multimillion-dollar soda deals, aligning with health-focused brands like Barcode as athletes evolve endorsements into personal positioning
• Melinda French Gates pledges additional $215M toward reproductive and midlife health through Pivotal, as women's health still receives just 6% of private healthcare investment
• Peloton acquires Pilates startup Skōp to push into functional fitness, integrating form tracking as mat-based Pilates engagement rises 48% year-over-year

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → [email protected]

Today, I'm joined by Dane McCarthy, founder of Club Athletic.

Club Athletic (fka The Athletic Clubs) is a team-based fitness concept centered on "training squads" — small, consistent groups that train together under a dedicated coach.

In this episode, we discuss building community and accountability through small-group training.

We also cover:

• The company's recent rebrand
• Expanding beyond NYC to Chicago
• Dane's vision to reach 2K squads by 2030

Subscribe to the podcast → insider.fitt.co/podcast

Subscribe to our newsletter → insider.fitt.co/subscribe

Follow us on LinkedIn → linkedin.com/company/fittinsider

Website: www.clubathletic.co

Contact: [email protected]

Hiring: Coaches wanted https://apply.workable.com/the-athletic-clubs/?lng=en

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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters:

(00:00) Introduction

(01:54) Current state rebranding

(03:08) Squad model

(04:26) Training squads differentiation

(06:06) Community infrastructure

(08:09) Dunbar's law

(10:01) Community building at scale

(12:04) Modality details

(14:29) Results and consistency

(18:20) Gen Z training trends

(21:04) Chicago expansion

(24:01) Rebrand positioning

(26:37) New locations timeline

(29:36) Density strategy

(31:46) 2K squads by 2030

(33:26) Where to find

(35:55) Conclusion

June 5, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• Vida Health partners with Instacart Health to turn nutrition guidance into grocery purchases via Fresh Funds stipends, reaching 98% of US households including food desert communities
• Athletic Brewing launches largest-ever summer campaign increasing media spend 120% with first MLB partnership featuring Dodgers star Teoscar Hernández as off-premise sales rise 24%
• Hims appoints longevity medicine expert Dr. Anant Vinjamoori as Chief Medical Officer, signaling expansion beyond hair loss into metabolic health, hormones, and regenerative medicine

Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more.

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → [email protected]