Fitt Insider

Today, I'm joined by Joanna Strober, founder and CEO of Midi Health.

Providing personalized virtual care for women through perimenopause and menopause, Midi Health integrates medication, lifestyle coaching, and wellness therapies.

In this episode, we discuss the company's approach to women's midlife health.

We also cover:

• Midi Health's pilot program • Tackling stigma around women's health • The future of digital care and personalized treatment

Subscribe to the podcast → https://insider.fitt.co/podcast

Subscribe to our newsletter → https://insider.fitt.co/subscribe

Follow us on LinkedIn → https://linkedin.com/company/fittinsider

Midi Health's Website: https://www.joinmidi.com/

Midi Health's LinkedIn: https://www.linkedin.com/company/midi-health/

Midi Health's YouTube: https://www.youtube.com/@midihealth748

Midi Health's IG: https://www.instagram.com/midihealth/

Midi Health's FB: https://www.facebook.com/joinmidi

-

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters: (00:00) Introduction (01:24) Joanna's Journey to Midi Health (03:57) Initial Pilot and Key Learnings (06:15) Expanding Care Beyond Menopause (11:12) Challenges and Solutions in Virtual Care (15:26) Virtual vs. In-Person Care (21:24) Building trust and partnerships in healthcare (31:37) Future Roadmap and Expansion Plans (33:16) Conclusion

Today, I'm joined by Scott DeRue, CEO of The IRONMAN Group.

The IRONMAN Group is the largest operator of mass participation sports in the world. At the helm, Scott plans to take the company—and endurance sports industry—to new heights.

In this episode, Scott shares his vision for elevating the athlete experience.

We also cover:

• Scott's experience as president of Equinox

• Expanding access to triathlon

• Growing the sport globally

Subscribe to the podcast → insider.fitt.co/podcast

Subscribe to our newsletter → insider.fitt.co/subscribe

Follow us on LinkedIn → linkedin.com/company/fittinsider

Website: https://www.ironman.com/

YouTube: https://www.youtube.com/ironmantriathlon

IG: https://www.instagram.com/ironmantri

-

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters:

(00:00) Introduction

(01:33) Scott's First Year as CEO

(02:34) Transition from Equinox to Ironman

(04:15) Elevating the Athlete Experience

(08:31) Building Partnerships and Curating Experiences

(11:27) Balancing Business with Community

(17:44) Growing the Sport

(23:22) Future Roadmap

(31:37) Health & Wellness Trends in the Sport

(35:37) The Athlete First Mindset

(38:29) Conclusion

Today, I'm joined by Kristina Saffran, co-founder and CEO of Equip.

After struggling with anorexia in her youth, Kristina founded Equip to expand access to eating disorder treatment through virtual, evidence-based care.

In this episode, we discuss designing support for sustainable recovery.

We also cover:

• Breaking down stigmas

• Delivering quality care at scale

• Advancing the field of eating disorder treatment

Subscribe to the podcast → insider.fitt.co/podcast

Subscribe to our newsletter → insider.fitt.co/subscribe

Follow us on LinkedIn → linkedin.com/company/fittinsider

Equip's Website: https://equip.health/

Twitter: @KristinaSaffran

Instagram: @KristinaSaffran

LinkedIn: @KristinaSaffran

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters:

(00:00) Introduction

(01:41) Kristina's Personal Journey with Anorexia

(05:22) Understanding Eating Disorders

(07:11) Impact of Social Media

(10:04) Equip's Treatment Model

(18:34) Challenges and Opportunities for Improvement in Eating Disorder Treatment

(30:06) Future Roadmap

(35:36) Conclusion

Today, I'm joined by Cesar Carvalho, co-founder & CEO of Wellhub.

Formerly known as Gympass, Wellhub helps employees feel healthy and engaged at work with its corporate wellness platform spanning fitness, mental health, nutrition, and sleep solutions.

In this episode, we discuss the company's evolution.

We also cover:

• Executing a successful rebrand • Quantifying the benefits of corporate wellness • Expanding its partner network from gyms and studios to include holistic well-being

Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider

Wellhub's Website: https://wellhub.com/en-us/ Wellhub's LinkedIn: https://www.linkedin.com/company/wellhub/ Wellhub's IG: https://www.instagram.com/wellhub/

-

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/

Chapters: (00:00) Introduction (01:51) Building a Corporate Wellness Ecosystem (06:11) Holistic Wellness and Future Trends (13:20) Quantifying the Benefits of Wellness Programs (17:14) The Flywheel Effect in Corporate Wellness (24:03) Focus and Future of Wellhub (32:32) Conclusion

Today, I'm joined by Jim Donnelly, co-founder and CEO of Humanaut Health.

Scaling preventative health clinics, Humanaut Health leverages the latest medical therapies and wellness tech to help members reach peak functional, physical, and mental performance.

In this episode, we talk about democratizing longevity medicine.

We also cover:

• Scaling a network of clinics • Plans for nationwide expansion • Changing how people approach health

Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider

Humanaut Health Website: https://www.humanauthealth.com/ Jim's LinkedIn: https://www.linkedin.com/in/jimdonnellyhumanaut/

-

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/

Chapters: (00:00) Introduction (01:48) Humanaut Health (03:32) Evolution of Health and Wellness (12:54) Membership and Personalization (16:09) Integration with Traditional Healthcare (19:59) Hybrid Healthcare Model (23:19) Clinic Experience and Community (27:14) Building a Strong Executive Team (29:0)1 Franchisee Selection (31:52) Medical Team and Mission-Driven Culture (33:19) Scaling Up While Maintaining Quality (36:39) Future Roadmap (41:14) The Collective Effort in Health and Wellness (45:53) Conclusion

Today, I'm joined by Geoff Cook, CEO of Noom.

Combining human coaching, AI support, and prescription medications, Noom is on a mission to help people make lasting lifestyle changes and lose weight for good.

In this episode, we discuss the evolution of the company's digital health platform.

We also cover:

• Adding GLP-1s • Entering the longevity sector • Merging wellness and healthcare

Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider

Noom's website: https://www.noom.com/ Noom's LinkedIn: https://www.linkedin.com/company/noom Geoff's LinkedIn: https://www.linkedin.com/in/geoff-cook-0a35ba3/ Twitter/X: https://x.com/noom Facebook: https://facebook.com/noom Newsroom: https://www.noom.com/press-and-media/

-

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/

Chapters: (00:00) Introduction (01:40) Jeff's Journey to Becoming Noom's CEO (04:02) Challenges and Strategies in Prescription Era (08:00) Noom's Holistic Approach (10:30) Navigating the Wellness and Healthcare Landscape (12:02) Behavior Change and Medication Integration (24:42) Compounded Medications and Regulatory Challenges (35:28) Future Roadmap (38:44) Conclusion

Today, I'm joined by Kent Yoshimura, co-founder and CEO of Neuro.

Fueling high performance, Neuro makes functional gum and mints with ingredients clinically proven to sharpen focus, improve memory, and balance mood.

In this episode, we discuss the company's innovative nootropic products.

We also cover:

• Building the brand • Scaling on TikTok Shop • Going from niche to mainstream

Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider

Neuro's Website: https://neurogum.com/

Neuro's TikTok: https://www.tiktok.com/@neurogum

Neuro's IG: https://www.instagram.com/neurogum/

-

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters: (00:00) Introduction (01:41) Neuro Origin Story (05:00) Challenges and Breakthroughs in the Supplement Industry (06:31) Marketing Strategies and Consumer Education (09:41) The Role of PR and Influencer Endorsements (13:27) Balancing Growth and Brand Integrity (15:08) Innovative Marketing and Product Development (29:13) Future Goals and Company Culture (32:27) Sustainability and Future Opportunities (35:20) Conclusion

Today, I'm joined by Oleg Stavitsky, co-founder & CEO of Endel.

Harnessing the neuroscience of music, Endel engineers personalized, adaptive wellness soundscapes to help people focus, relax, and sleep better.

In this episode, we discuss the company's AI-powered functional audio platform.

We also cover:

• The future of sound wellness • Studying the efficacy of soundscapes • Potential integrations and partnerships

Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider

Download Endel's App: https://endel.io/ Endel's IG: https://www.instagram.com/endelsound/

-

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/

Chapters: (00:00) Introduction (01:54) The Concept and Technology Behind Endel (03:15) Wellness and Audio (04:44) Scientific Validation and Early Challenges (12:50) Current Progress and Future Opportunities (18:19) Artist Collaborations (20:52) Potential Integrations and Partnerships (27:53) Building and Scaling Endel (31:37) Funding and Profitability (35:00) Conclusion

Today, I'm joined by Mark Rivers, CEO of Canyon Ranch.

Diversifying its portfolio with member clubs, residences, and medical services, Canyon Ranch is evolving from pioneering resort to comprehensive health and wellness brand.

In this episode, we explore the company's continued expansion plans.

We also cover:

• Innovating to meet consumer needs • Canyon Ranch's approach to longevity • Why it's doubling down on human connection

Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider

Canyon Ranch's Website: https://www.canyonranch.com/ Canyon Ranch's IG: https://www.instagram.com/canyonranch/

-

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/

Chapters: (00:00) Introduction (01:43) Canyon Ranch's Background (04:59) Expanding the Canyon Ranch Portfolio (07:27) Innovations and Future Developments (11:07) Personal Wellness Journeys (15:23) The Canyon Ranch Experience (18:14) Anecdote of an NFL Players Experience at Canyon Ranch (20:56) Exploring Longevity and Health Span (23:34) Launching the LONGEVITY8™ Program (27:00) Wellness Innovation (33:43) Maintaining Excellence Across Locations (37:08) Conclusion

Today, I'm joined by Pranitha Patil, co-founder and COO of Function Health.

Translating 100+ labs into personalized insights, Function is making advanced health data accessible and actionable — simplifying how members monitor and improve health over time.

In this episode, we explore the company's mission to empower health agency.

We also cover:

• Function Health's rapid growth • Raising $53M in a celeb-packed Series A • Pranitha's vision for an all-in-one health platform

Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider

Function Health's Website: https://www.functionhealth.com/ Function Health's IG: https://www.instagram.com/functionhealth/?hl=en Pranitha's LinkedIn: https://www.linkedin.com/in/pranithapatil/

-

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/

Chapters: (00:00) Introduction (01:39) Background on Function Health (02:48) The Importance of Comprehensive Testing (05:15) Founding Story and Personal Motivation (09:22) Function's Membership and Testing Process (12:25) Integrating Data for Personalized Health (16:19) Future of Health Data and AI Integration (17:48) Affordable Membership Model (19:15) Company Growth and Waitlist Strategy (23:00) Fundraising and Future Goals (28:50) Data Privacy and Security (31:03) Future Roadmap (32:36) Conclusion