Fitt Insider

Today, I'm joined by Sammy Faycurry, co-founder and CEO of Fay.

Making preventative health affordable, Fay's three-sided marketplace connects patients with in-network dietitians for clinical nutrition support.

In this episode, we talk about increasing access to personalized nutrition counseling.

We also cover:

• The evolving food-as-medicine landscape • Learnings from raising $25M in funding • GLP-1s' impact on the space

Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider

Fay's Website: https://www.faynutrition.com/ Sammy's LinkedIn: https://www.linkedin.com/in/samfaycurry/

- The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/

Chapters: (00:00) Introduction (01:42) The Journey to Founding Fay (04:40) Challenges and Growth in the Dietitian Space (08:57) The Importance of Technology and Partnerships (12:28) Navigating the Venture Capital Landscape (18:03) Scaling and Team Building at Fay (22:55) Future Roadmap (33:50) Conclusion

Today, I'm joined by Michael Brandt, co-founder & CEO of Ketone-IQ.

Bottling "metabolic superfuel," Ketone-IQ taps science-backed ingredients to enhance mental clarity, physical fitness, and recovery — without the crash of caffeine or sugar.

In this episode, we talk about scaling the brand's next-gen energy drink.

We also cover:

• The meaning of metabolic efficiency • Balancing elite performance with mass-market appeal • Michael's focus on single-product and ingredient mastery

Subscribe to the podcast → www.insider.fitt.co/podcast

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Follow us on LinkedIn → www.linkedin.com/company/fittinsider

Ketone-IQ™'s Website: https://ketone.com/

Ketone-IQ™'s IG: https://www.instagram.com/ketoneiq

Michael's IG: https://www.instagram.com/michaeldbrandt/

Ketone-IQ™ is offering listeners a discount. Use KETONE.com/FITT to save 30% off your first subscription order of Ketone-IQ™.

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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters: (00:00) Introduction (01:32) Michael's background (02:40) Understanding ketones and their benefits (04:09) Launching KetoneIQ (05:13) Challenges and successes in scaling (13:21) Innovations and future products (16:43) Marketing and distribution strategies (28:42) The importance of focus and expansion strategy (37:16) Conclusion

Hi Business of Wellness fans! This is Joe Venarre from Fitt.

We deliver specialized services across media, recruiting, consulting, and investing, all tailored to health and wellness operators.

You might know our flagship brand, Fitt Insider.  

Last year, we acquired WellToDo to expand our coverage of global industry news.  

And that includes weekly episodes of the Fitt Insider Podcast.

Every Tuesday, we share conversations with executives from top companies like Strava, Oura, SoulCycle, Barry's, and more. 

If you work in health or wellness or are interested in the sector, visit insider.fitt.co to keep up with the latest industry developments.

Also, tune into the Fitt Insider Podcast on Apple, Spotify, YouTube, or wherever you listen to your favorite shows.

We'll see you next week.

Today, I'm joined by Dr. Robin Berzin, founder & CEO of Parsley Health.

Taking a functional and holistic approach, Parsley Health leverages advanced diagnostics to create personalized care plans that address root causes of chronic disease.

In this episode, we discuss the company's approach to optimizing whole-body health.

We also cover:

• Delivering long-term outcomes • Demonstrating cost-effectiveness • Integrating with traditional healthcare

Subscribe to the podcast → www.insider.fitt.co/podcast

Subscribe to our newsletter → www.insider.fitt.co/subscribe

Follow us on LinkedIn → www.linkedin.com/company/fittinsider

Parsley Health's Website: https://www.parsleyhealth.com

Robin's Website: https://robinberzinmd.com

Parsley Health's IG: https://www.instagram.com/parsleyhealth/

Parsley Health's FB: https://www.facebook.com/parsleyhealth/

Parsley Health's X: https://x.com/parsley_health

Parsley created a code for listeners of the episode for $150 off their membership — valid only for cash-pay members (not available for those paying with insurance); the code is FITT.

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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters: (00:00) Introduction (01:37) Robin and Parsley Health's background (02:16) The root-cause medicine approach (02:34) Business model and operations (04:16) Personal and professional insights (08:43) Implementing root-cause medicine (11:40) Comprehensive patient care (15:43) Navigating the healthcare system (20:18) Data-driven success and expansion (25:55) Future of healthcare and technology integration (29:13) Future roadmap (36:22) Conclusion

Today, I'm joined by Dane McCarthy, founder of The Athletic Clubs.

Training in squads, members of the private NYC gyms meet twice weekly for a full-body workout and social fix — holding each other accountable while having fun in the process.

In this episode, we dive deeper into the chain's uniquely communal approach.

We also cover:

• Creating community • Optimizing for member retention • Scaling the business with intention

Subscribe to the podcast → www.insider.fitt.co/podcast

Subscribe to our newsletter → www.insider.fitt.co/subscribe

Follow us on LinkedIn → www.linkedin.com/company/fittinsider

The Athletic Club's Website: https://www.the-athleticclubs.com/

The Athletic Club's IG: https://www.instagram.com/the.athleticclubs/

- The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters: (00:00) Introduction (02:00) Building the Athletic Clubs (03:36) Creating a supportive fitness community using squads (04:56) Going from an idea to a sustainable business (08:04) Best practices for building fitness squads (14:17) Scaling the business intentionally (23:40) Marketing strategies (31:12) Future roadmap (33:35) Conclusion

Today, I'm joined by Osman Khan, co-founder & CEO of Squared Circles, a venture studio for health and wellness brands.

Squared Circles redesigns everyday products to be better for people and planet. Pushing innovation, its portfolio includes MUD\WTR and Algae Cooking Club.

In this episode, we discuss the company's approach to ideating, validating, and launching consumer products.

We also cover:

• Using science and AI to vet ideas • Building for the conscious consumer • Untapped opportunities within wellness

Subscribe to the podcast → www.insider.fitt.co/podcast

Subscribe to our newsletter → www.insider.fitt.co/subscribe

Follow us on LinkedIn → www.linkedin.com/company/fittinsider

Squared Circle's Website: https://squaredcircles.com/

Squared Circle's IG: https://www.instagram.com/squaredcirclesco/

Squared Circle's LinkedIn: https://www.linkedin.com/company/squared-circles/

- The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters: (00:00) Introduction (02:12) Squared Circle Venture Studio Overview (04:32) Principles and Focus of Squared Circles (06:08) Challenges and Strategies in Building Consumer Products (11:00) The Role of AI and Science in Innovation (15:20) Talent Acquisition and Operator Involvement (17:38) Go-to-Market Strategies and Scaling (23:45) Lessons Learned and Course Corrections (31:17) Future Trends and Opportunities in Health and Wellness (34:33) Conclusion

Today, I'm joined by Michael Ramsey, co-Founder & CEO of STRONG Pilates.

Using learnings from his time as an F45 Training franchisee, Michael created a global brand, leveraging patented machines to deliver a class that combines Pilates, cardio, and strength.

In this episode, we discuss the company's hybrid fitness concept.

We also cover:

• The state of boutique fitness • Launching STRONG Pilates in the US • Leading the low-impact training revolution

Subscribe to the podcast → www.insider.fitt.co/podcast

Subscribe to our newsletter → www.insider.fitt.co/subscribe

Follow us on LinkedIn → www.linkedin.com/company/fittinsider

STRONG's Website: https://strongpilates.com.au/

STRONG's IG: https://www.instagram.com/strong

- The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters: (​​00:00) Introduction (01:51) The birth of STRONG Pilates (03:29) Global expansion (04:14) Personal journey and insights (05:50) Franchisee relationships and learnings (07:21) Experience and equipment (11:57) Innovation and market position (16:16) Sustainable growth and future plans (21:31) Community building (23:06) Global market strategy (28:26) Brand and community focus (34:15) Conclusion

Today, I'm joined by Aidan Dewar, co-founder & CEO of Nourish.

Covered by insurance in all 50 states, Nourish's telenutrition platform connects Americans to registered dietitians for 1:1 diet counseling and behavior change support.

In this episode, we discuss the company's food-as-medicine platform.

We also cover:

• Navigating GLP-1s • Building preventative healthcare systems • Integrating food delivery into the business model

Subscribe to the podcast → www.insider.fitt.co/podcast

Subscribe to our newsletter → www.insider.fitt.co/subscribe

Follow us on LinkedIn → www.linkedin.com/company/fittinsider

Nourish's Website: https://www.usenourish.com

Nourish's Careers Page: https://www.usenourish.com/careers

Nourish's IG: https://www.instagram.com/usenourish/

- The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters: (00:00) Introduction (01:27) Background on Aiden and Nourish (02:34) The problem and opportunity in healthcare (04:03) Nourish's approach and services (05:35) How Nourish connects patients with dietitians (08:38) Scaling and impact of Nourish (12:24) Future plans and integrations (19:27) Challenges and opportunities in healthcare (21:34) Company growth and team building (30:42) Conclusion

Today, I'm joined by Ron Belldegrun, co-founder & CEO of ByHeart.

Refreshing an outdated category, ByHeart is a farm-to-formula baby food brand. Pioneering clinical research, the company is raising the bar with grass-fed, whole milk-based infant formula.

In this episode, we talk about the company's next-generation infant nutrition platform.

We also cover:

• Infant formula's food security problem • ByHeart's commitment to nutrition research • The importance of owning end-to-end manufacturing

Subscribe to the podcast → www.insider.fitt.co/podcast

Subscribe to our newsletter → www.insider.fitt.co/subscribe

Follow us on LinkedIn → www.linkedin.com/company/fittinsider

ByHeart's Website: https://byheart.com/

- The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters: (00:00) Introduction (01:49) The journey to innovate infant formula (04:04) ByHeart founding story (06:14) Building a better infant formula (09:23) Launching during a nationwide shortage (11:36) Expanding supply chain while ensuring quality (13:42) Educating and market penetration (17:07) The role of seed oils in infant formula (20:53) Ongoing research and innovations (26:57) Business model and growth strategy (31:53) Future roadmap (36:09) Conclusion

Today, I'm joined by Jacob Peters, co-founder and CEO of Superpower.\

After a personal health crisis, Jacob founded preventative care platform Superpower. A 24/7 digital longevity clinic, it combines advanced diagnostics, expert clinicians, and AI-driven plans.

In this episode, we talk about the company's all-in-one membership.

We also cover:

• Productizing healthcare • Democratizing concierge medicine • Building a consumer longevity brand

Subscribe to the podcast → www.insider.fitt.co/podcast

Subscribe to our newsletter → www.insider.fitt.co/subscribe

Follow us on LinkedIn → www.linkedin.com/company/fittinsider

Superpower's Website: https://superpower.com/

Superpower's Twitter: https://x.com/superpower

Reach out to Jacob: https://x.com/J__Cub

- The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters: (00:00) Introduction (01:22) Jacob's background and experience with the healthcare industry (07:11) Systemic failures in healthcare (15:08) Productized healthcare and democratizing concierge medicine (20:39) Vision for Superpower (23:30) Current state of healthcare and gaps (28:46) Onboarding process and personalized protocols (33:06) Building a community and cultural revolution in healthcare (36:44) Future roadmap (38:03) Conclusion