Fitt Insider

Today, I'm joined by James Li, co-founder & CEO of Mighty Health.

A virtual wellness clinic, Mighty Health combines exercise and nutrition coaching to help those over 50 age well. Its daily programs span weight loss, mobility, pain reduction, and more.

In this episode, we talk about the company's digital platform for older adults.

We also cover: • Selling to insurers • Engaging and retaining members • Untapped opportunities in age tech

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Mighty Health's Website: https://www.mightyhealth.com

James' Email: [email protected]

- The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters: (00:00) Introduction (01:06) Background on Mighty Health (04:58) Engaging and retaining members (06:53) Mighty Health's vision (09:53) Selling to insurers (13:02) Keeping members engaged (15:00) Content development and branding (20:56) Strategies to age well (23:30) Digital friendliness of older adults (29:58) Expansion plans (31:27) Mission-driven approach (34:32) Building a lean team (37:17) Conclusion

Today, I'm joined by Brad Olson, CEO of Sollis Health.

A members-only medical concierge, Sollis Health merges the best of hospitality and medicine. Open 24/7, it offers high-quality healthcare without wait times.

In this episode, we discuss the company's concierge urgent care experience.

We also cover:

• Current membership numbers and expansion plans • Partnering with Prenuvo for preventative whole-body scans • Applying experience from Starwood Hotels & Peloton to healthcare

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Sollis Health's Website: https://sollishealth.com/

- The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/

Chapters: (00:00) Introduction (01:27) Overview of Sollis Health (05:21) Applying hospitality to healthcare (10:08) Services and membership coverage (13:26) Opportunity and expansion in the healthcare landscape (17:06) Accessibility and affordability of memberships (19:27) Current membership numbers and expansion plans (21:36) Potential pursuit of preventative care and longevity services (22:43) Partnership with Prenuvo (24:00) Potential fitness industry partnerships (25:51) The patient experience (30:27) Measuring success and patient outcomes (32:17) Future roadmap (34:18) Conclusion

Today, I'm joined by Rebecca Egger, co-founder & CEO of Little Otter.

Filling a gap in mental healthcare, Little Otter caters specifically to the needs of young children. Co-founded by Rebecca and her mother, a child psychiatrist, the company takes a whole-family approach to kids' therapy.

In this episode, we discuss Little Otter's pediatric mental health platform.

We also cover:

• Scaling direct-to-consumer and B2B channels • Headwinds facing digital health companies • Destigmatizing mental health

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Little Otter's Website: https://www.littleotterhealth.com/ Little Otter's Free Assessments: https://www.littleotterhealth.com/resources/#assessments-toolkits Little Otter's IG: https://www.instagram.com/littleotterhealth/

- The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/

Chapters: (00:00) Introduction (01:36) Founding Little Otter (05:21) Initial development of Little Otter's product and service (08:13) Delivering care and building a community for providers (10:33) Engaging with clinicians and navigating the labor aspect (12:34) D2C approach and transitioning to pediatrician referrals (15:23) Balancing DTC and insurance partnerships (18:36) Quantifying outcomes (20:40) Evidence-based treatment program (23:15) Challenges in digital health (27:40) Leveraging data and support systems (29:44) Impact of technology on mental health (32:06) Destigmatizing mental health (34:25) Challenges in pediatric mental health (35:42) Conclusion

Today, I'm joined by Sami Inkinen, founder & CEO of Virta Health.

Leading with lifestyle, Virta takes a bottom-up approach to diabetes management. Leveraging ketogenic nutrition therapy, the company is tackling root causes of type 2 diabetes.

In this episode, we talk about unwinding the metabolic health crisis.

We also cover:

• The rise of GLP-1s • Reversing type 2 diabetes • Harms of ultra-processed foods

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Virta Health's Website: https://www.virtahealth.com/ Virta Health's YouTube: https://www.youtube.com/virtahealth

- The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/

Chapters: (00:00) Introduction (02:01) The ineffectiveness of current diabetes treatment (04:30) Addressing the underlying drivers of diabetes (06:53) Sami's journey to founding Virta Health (12:47) Virta's nutritional based approach to solving diabetes (16:24) Operationalizing nutrition therapy (18:26) Business model and sales process (23:01) Incentives and misaligned healthcare (28:08) Default food environment and metabolic health (34:36) The impact of GLP-1 drugs on Virta's business (40:04) The need for a holistic approach to obesity (41:29) Conclusion

Today, I'm joined by Emi Gal, founder & CEO of Ezra.

A software engineer turned entrepreneur, Emi launched early cancer detection startup Ezra in 2018. Leveraging AI, the company is on a mission to make preventative MRIs the norm.

In this episode, we talk about developing cost-effective scans.

We also cover:

• Rising cancer rates • Using AI to lower costs • Emi's biohacking experiments

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Ezra's Website: https://ezra.com/ Ezra Locations: https://ezra.com/locations Emi's Longevity Guide: https://www.emigal.com/longevity-protocol/

- The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/

Chapters: (00:00) - Introduction (01:20) - Emi's background (02:24) - The Journey to Ezra (05:55) - Controversy around whole body MRI (09:35) - Empowering individuals in healthcare (12:05) - The Importance of preventative health (16:37) - AI's role in lowering MRI costs (19:16) - Addressing cost and accessibility concerns (20:36) - Emi's thoughts on the healthcare industry (25:30) - Preventing cancer through lifestyle changes (33:35) - Biohacking and personal experimentation (37:56) - Measuring progress and individual responsibility (40:02) - Ezra's future roadmap (44:49) - Conclusion

Today, I'm joined by Rebecca Parekh, co-founder & CEO of The WELL.

Burned out by a career on Wall Street, Rebecca had a personal wellness epiphany. Now, she's helping others relieve stress at The WELL, a health-focused members club and lifestyle brand.

In this episode, we discuss the company's integrated approach to wellness.

We also cover:

• Healthy third spaces • Entering real estate and hospitality • Unmet consumer needs across the industry

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The WELL's Website: https://www.the-well.com/ The WELL's IG: https://www.instagram.com/thewell/

- The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/

Chapters: (00:00) Introduction (03:13) East meets west medicine (05:12) The journey to founding The WELL (10:35) Inflection point to start The WELL (15:42) Adapting to challenges and evolving the business (17:56) Expanding wellness offerings (19:59) The vision for integrated wellness (22:54) Partnerships (25:33) Future growth and expansion (27:26) Global product and integrated tech (29:04) Rebbeca's views on the evolving wellness industry (32:46) Challenges of scaling preventative health (35:25) Customer-led change and collective care (38:31) Evaluating business metrics and societal impact (40:32) Conclusion

Today, I'm joined by Eric Litman, Founder and CEO of Aescape.

Underwhelmed by traditional massage therapy, Eric created Aescape. Using AI robotics, the company provides a precise, consistent, fully automated bodywork experience.

In this episode, we discuss Aescape's seven-year journey to launch.

We also cover:

• Partnering with Equinox • The future of human-robot interactions • Creating an on-demand massage marketplace

Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider

Aescape's Website: https://www.aescape.com/ Become an Aescape Partner: https://www.aescape.com/partner

- The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/

Chapters: (00:00) Introduction (01:22) Why AI robotics and massages? (03:21) Challenges in developing Aescape (08:10) How the robotic massages work (12:26) Designing the robotic arms (17:05) Safety and user comfort (19:25) Business model (22:15) Rollout and partnerships (25:27) Future of human-robot interactions (27:11) Roadmap (28:34) Conclusion

Today, I'm joined by Cheryl Sew Hoy, Founder & CEO of Tiny Health.

Designed for moms and infants, Tiny Health's comprehensive microbiome tests aim to improve immune systems and prevent chronic disease. In growth mode, it secured $8.5M last month.

In this episode, we discuss the company's family-focused approach to gut health.

We also cover:

• How the gut impacts infant well-being • Tiny's future plans for pet microbiome tests • The relationship between daily environment and microbiome

Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider

Tiny Health's Website: https://www.tinyhealth.com/ Tiny Health's B2B Website: https://www.poweredbytiny.com/ Tiny Health's IG: https://www.instagram.com/tiny.health/

- The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/

Chapters: (00:00) Introduction (01:18) Microbiome testing for babies (03:33) Cheryl's personal journey and motivation for starting Tiny Health (08:00) Initial due diligence process (12:06) Challenges in developing the microbiome test (15:57) Democratizing access to health data (20:30) Measuring gut health improvements (21:03) Baby gut types (23:14) Timing and frequency of testing (27:03) Environmental impact on gut health (28:37) Transparency and science in microbiome testing (32:09) Building trust with consumers (37:13) Company vision (40:23) Upcoming roadmap (41:24) Conclusion

Today, I'm joined by Krystal Zell, CEO of Tonal.

After raising $130M last year, Tonal is recalibrating. Doubling down on hyper-personalized at-home fitness, it's leveraging AI to make its hardware smarter than ever.

In this episode, we discuss the company's intelligent strength training system in depth.

We also cover:

Bringing strength training to new audiences Building a profitable and sustainable business Creating and scaling truly personalized workouts

Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider

Tonal's Website: https://www.tonal.com/ Krystal's Email: [email protected] Tonal's FB: https://www.facebook.com/TonalStrong Tonal's IG: https://www.instagram.com/tonal

- The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/

Chapters: (00:00) Introduction (02:05) Krystal's experience at Tonal (03:27) Balancing growth and profitability (08:47) Motivation for joining Tonal (12:39) Expanding into new audiences (16:29) Partnerships and distribution strategy (18:16) Messaging and branding evolution (20:43) Changing perceptions about strength training (24:12) AI, personalization, and data-driven experience (28:34) Interoperability and data integration (30:38) Future roadmap (32:31) Consolidation in the industry (35:06) Building a profitable and sustainable business (37:58) Conclusion

Today, I'm joined by Samantha Citro Alexander, co-founder & CEO of bitewell.

Streamlining food as medicine, bitewell combines nutrition education with insurance-subsidized grocery shopping and delivery. Partnering with employers and providers, the company is on a mission to make healthy eating healthcare's first line of defense.

In this episode, we talk about the company's digital food "farmacy."

We also cover:

• Food insecurity vs. nutrition insecurity • bitewell's approach to making food as medicine mainstream • How employers, health plans, policymakers, and startups can transform well-being

Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider

bitewell's Website: https://www.bitewell.com/ Samantha's LinkedIn: https://www.linkedin.com/in/samanthacitro/

- The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/

Chapters: (00:00) Introduction (01:57) bitewell's origin story (04:05) Employer and health plan involvement (08:36) Food as medicine (16:56) Customizable engagement program (20:29) Food Insecurity vs. Nutrition Insecurity (25:24) Logistics and infrastructure (27:22) Challenges with the food system and healthcare (30:28) Influencing change and bitewell's mission driven work (33:23) Shifting incentives and teaming up as an industry (35:59) Future Plans and Partnerships (37:36) Conclusion