Fitt Insider

Today I'm joined by David Lee, Head of Samsung Next, the investment arm of the global electronics maker. Before joining Samsung, David was a Managing Partner at Refactor Capital, and a Managing Partner at SV Angel. In this episode we cover David's experience in venture capital, Samsung Next's investments in companies like Obé Fitness, Aviron, and Terra. We discuss the future of digital and connected health, wearables, and emerging opportunities in Web3. In this episode, you'll learn:

• Characteristics David looks for in investment prospects
• David's thoughts on the future of connected healthcare
• The emerging blockchain opportunities for healthcare in Web3

Links & Resources

• Obé Fitness
• Aviron
• Terra
• DAYTWO
• Glooko
• Headspace
• Noom
• Tom Brady: The TB12 Method: How to Achieve a Lifetime of Sustained Peak Performance
• Subscribe to the Fitt Insider newsletter
• Visit the Fitt Insider jobs board
• View current Fitt Insider investment and get in touch

David Lee's Links

• Refactor Capital
• Follow David on Twitter
• Samsung Next's website
• Email David

In this episode I'm joined by Steve Gutentag, Co-Founder and CEO of Thirty Madison, a human-centered healthcare company. Thirty Madison is focused on becoming the premier healthcare company for people living with chronic conditions. Their innovative model delivers better patient experiences and superior health outcomes through specialist-level offerings and a singular platform and infrastructure.

On today's podcast we discuss the company's recent $140 million funding round, its merger with women's healthcare company Nurx, and Steve shares his plan for becoming the leading platform for specialty healthcare offerings.

In this episode, you'll learn:

• Strategies for building and managing multiple brands
• How Thirty Madison is scaling access to digital healthcare
• Tips for setting up self-sustaining teams in your business

Links & Resources

• Subscribe to the Fitt Insider newsletter
• Visit the Fitt Insider jobs board
• View current Fitt Insider investment and get in touch

Steve Gutentag's Links

• Thirty Madison's website
• Follow Thirty Madison on Twitter
• Nurx
• Keeps
• Facet
• Cove
• Evens
• Picnic

Today I'm joined by Sarah McDevitt, founder of Core, and Head of Mind Technology at Hyperice. Core is the easiest way to stick to a habit of meditation and breath training. Core is a handheld device that teaches different techniques via vibration, and syncs with audio from the Core app. Core gives users all the guidance they need to learn meditation and breath training practices, but in a much more tangible way.

In this episode we talk about the intersection of mindfulness and technology. Sarah explains her motivation for starting Core and how she developed the handheld meditation trainer. We also discuss the future of high performance wellness.

In this episode, you'll learn:

• Core's approach to solving their customers' biggest pain points
• How Core went from concept to a successful product launch
• Tips for navigating a merger with another company
• Sarah's strategies for expanding Core into B2B markets

Links & Resources

• Subscribe to the Fitt Insider newsletter
• Visit the Fitt Insider jobs board
• View current Fitt Insider investment and get in touch

Sarah McDevitt's Links

• Core by Hyperice
• Hyperice's website
• Core Meditation app on the App Store
• Core Meditation app on Google Play
• Follow Hyperice on Twitter
• Sarah's LinkedIn page
• Contact Sarah

Today I'm joined by Jim Donnelly, CEO of Restore Hyper Wellness. Restore uses a variety of modalities, all built around the notion of hyper wellness and keeping people healthy. Under a traditional health care model a person comes in broken, and hopes to get fixed. Restore uses a preventative model to keep people from getting sick.

In this episode we chat about Restore's health and wellness centers. Jim explains how the company defines hyper wellness and his relationship to health care. We also talk about how their recent $140 million funding round will fuel expansion.

In this episode, you'll learn:

• How Restore stays ahead of their competition
• Tips for building trusting relationships with your customers
• Why Restore is successful across nearly all age groups and regions
• How Restore is scaling their franchise system with hundreds of new stores

Links & Resources

• Subscribe to the Fitt Insider newsletter
• Visit the Fitt Insider jobs board
• View current Fitt Insider investment and get in touch

Jim Donnelly's Links

• Restore Hyper Wellness' website
• Follow Restore Hyper Wellness on Facebook
• Restore Hyper Wellness is on Instagram
• Follow Restore Hyper Wellness on Twitter
• Check out Restore Hyper Wellness on YouTube
• Restore Hyper Wellness' LinkedIn page

Today I'm joined by Athletic Greens CEO, Chris Ashenden. Athletic Greens brings comprehensive and convenient daily nutrition to just about everybody.

Athletic Greens' AG1 nutritional supplement provides 75 vitamins, minerals, and whole-food sourced nutrients in one convenient daily serving. AG1 is currently sold direct-to-consumer via subscription through their online storefront.

In this episode we discuss Chris's journey from testing different formulations, to bootstrapping a business, to earning a billion dollar valuation. We also talk about the evolution of the brand, why their subscription model works, and how they plan to accelerate growth.

In this episode, you'll learn:

• Chris's keys to building trust with a skeptical audience
• How to attract great team members to your organization
• A better approach to developing and introducing new products

Links & Resources

• Subscribe to the Fitt Insider newsletter
• Visit the Fitt Insider jobs board
• View current Fitt Insider investment and get in touch

Chris Ashenden's Links

• Athletic Greens
• Follow Athletic Greens on Twitter
• Follow Chris on Twitter

Today I'm joined by Adrian Aoun, Founder and CEO of Forward, a technology-driven healthcare system.

Forward started from scratch to build a system that's completely different and radically improves healthcare. Forward is on a mission to lower costs, improve results, and make quality care available to those who need it most.

In this episode we talk about re-imagining healthcare from the ground up by vertically integrating every aspect of the experience. Adrian also shares his vision to create a more personalized, preventative, and affordable healthcare system. In this episode, you'll learn:

• How Forward's technology is reinventing healthcare
• Why current incentives in healthcare are counterproductive to our wellbeing
• Forward's strategies for dramatically reducing healthcare costs

Links & Resources

• Subscribe to the Fitt Insider newsletter
• Visit the Fitt Insider jobs board
• View current Fitt Insider investment and get in touch

Adrian Aoun's Links

• Follow Adrian on Twitter
• Forward's website
• Follow Forward on Twitter
• Forward is on Instagram
• Check out Forward on YouTube

Today on the podcast I'm joined by SoulCycle CEO, Evelyn Webster.

SoulCycle offers indoor cycling and spinning workout classes. With one-of-a-kind playlists, legendary instructors, and more than 83 studios (and counting) across the U.S., Canada, and the UK, SoulCycle creates an inspiring indoor cycling class experience.

In this episode, we talk about the pandemic's impact on brick-and-mortar fitness. Evelyn shares how SoulCycle navigated the rollercoaster of re-openings and restrictions. We also discuss the company's omni-channel offering, including its smart bike, digital content, and outdoor classes. In this episode, you'll learn:

• The business model SoulCycle uses for predictable recurring revenue
• How SoulCycle blends brick-and-mortar studios with their digital platform
• SoulCycle's strategies for retaining top talent in their industry

Links & Resources

• Calm
• Nike Training Club app
• Subscribe to the Fitt Insider newsletter
• Visit the Fitt Insider jobs board
• View current Fitt Insider investment and get in touch

Evelyn Webster's Links

• SoulCycle's website
• Follow SoulCycle on Instagram
• Equinox+ website and app
• SoulCycle SOUL Renew subscription

Today I'm joined by Sarah Jones Simmer, CEO of Found, a modern weight care platform. Found improves people's wellbeing by making evidence based weight loss accessible & affordable. Instead of focusing on short term weight loss, Found emphasizes long term weight care backed by science.

On today's show we talk about Found's digital weight management solution. Sarah explains how advancements in tele-health and prescription medication are transforming weight loss. We also discuss Found's approach to de-stigmatizing dieting and obesity by focusing on personalized weight care.

In this episode, you'll learn:

• Why weight care is more than eating less, exercising, and will power
• Found's personalized precision care advantage in weight management
• Why Found's weight care platform is more than a weight loss program
• Sarah's marketing strategy to educate customers about Found and its benefits

Links & Resources

• Bumble
• American Board of Obesity Medicine
• Happify Health
• Subscribe to the Fitt Insider newsletter
• Visit the Fitt Insider jobs board
• View current Fitt Insider investment and get in touch

Sarah Jones Simmer's Links

• Found's website
• Found's app is in the App Store
• Follow Found on Facebook
• Found is on Instagram
• Follow Found on Twitter

Today I'm joined by Hydrow founder and CEO, Bruce Smith. Hydrow completely re-engineered the rowing machine with patented technology, and built an immersive experience around it. Hydrow is designed from the ground up. It's a unique in-home rowing machine that is elegant and sophisticated. Hydrow's engineering is unmatched in performance, and their machines are built to last. In this episode we talk about the pandemic's impact on the connected fitness category. Bruce explains how Hydrow was able to achieve sustainable growth, and we discuss what's next for the company. We talk about Hydrow's new content, additional equipment, if they're open to an acquisition, and whether they'll go public. In this episode, you'll learn:

• Why Hydrow delivers a better workout than biking or using a treadmill
• Hydrow's partnering strategy with brick-and-mortar stores like Best Buy
• Why celebrities are eager to invest in Hydrow
• What the post-pandemic future of in-home fitness looks like

Links & Resources

• Subscribe to the Fitt Insider newsletter
• Visit the Fitt Insider jobs board
• View current Fitt Insider investment and get in touch

Guest's Links

• Hydrow's website
• Fabletics

On today's show I talk with Joel Lieginger, CEO at Paceline. Paceline is the first-ever holistic approach to improving the health of individuals and society. Paceline incentivizes physical, mental, and financial health in a continuous virtuous cycle. Paceline brings best-in-class digital products and financial services together, through a credit card and insurance, to pay people to live a healthy lifestyle. In this episode we talk about paying people to workout, Paceline's wellness credit card, and Joel's vision to transform the sick care and life insurance industries. In this episode, you'll learn:

• How Paceline connects brands with consumers
• Paceline's innovative way to get people to prioritize their health
• How Paceline gets brand partners a 10X conversion rate
• A clever solution for unused gym memberships

Links & Resources

• Subscribe to the Fitt Insider newsletter
• Visit our jobs board
• View current investment and get in touch

Joel Lieginger's Links

• Paceline's website
• Paceline app
• Paceline is on Instagram