Fitt Insider

In this episode I'm joined by Matt Johnson, Founder of The Feed, a curated sports nutrition platform.

The Feed helps athletes get more out of the hard work they are already doing in their training. From nutrition to supplements to recovery gear, The Feed provides athletes everything they need to make their next workout better.

Riding 100 miles? Running a Marathon? The Feed has everything you need to fuel your event, and their expert coaches are available to chat live with you and provide you with a customized fueling plan.

Today Matt and I talk about building a trusted resource for endurance athletes. Matt explains the difference between performance, nutrition, and wellness supplements. Plus, we cover why personalization and education are key to creating customer loyalty.

In this episode, you'll learn:

• How Matt scaled The Feed despite having a small marketing budget
• Why The Feed's bottom line was unfazed by the COVID pandemic
• Matt's secret source of inspiration for new marketing ideas and strategies
• How Matt decides which products to offer, and which ones to avoid

Links & Resources

• Subscribe to the Fitt Insider newsletter
• Visit the Fitt Insider jobs board
• View current Fitt Insider investment and get in touch

Matt's Links

• The Feed's website
• Follow The Feed on Twitter
• The Feed is on Instagram
• Connect with The Feed on Facebook
• Email Matt

Today I'm joined by Mike Taylor, Co Founder of BeaverFit North America.

BeaverFit USA designs, manufactures and distributes functional training and tactical/operational training equipment specific to the military services and for strength and endurance development in all athletes. They supply equipment to the Military, First Responders, CrossFit boxes, universities and schools, athletic clubs, physical therapy clinics, and more.

In this episode we talk about manufacturing fitness equipment for commercial and military customers. Mike explains how his time in the Navy and experience at TRX led to starting BeaverFit, and we explore untapped opportunities in outdoor fitness from community gyms to boutique studios, and more.

In this episode, you'll learn:

• How BeaverFit went from offering only one product to building $5M facilities
• Key business lessons Mike and his team learned from the COVID pandemic
• How BeaverFit avoids the problem of excess product inventory

Links & Resources

• Subscribe to the Fitt Insider newsletter
• Visit the Fitt Insider jobs board
• View current Fitt Insider investment and get in touch

Mike's Links

• BeaverFit's website
• Follow BeaverFit on Twitter
• BeaverFit is on Instagram
• Connect with BeaverFit on Facebook
• Check out BeaverFit on YouTube
• TRX Training's website

Today I'm joined by Sam Cole, Co-founder and CEO of FitXR, a developer of VR and AR fitness apps.

As the only VR fitness app that provides a truly engaging, multiplayer experience with constantly refreshed content, studios, classes and music, FitXR transports players to a virtual fitness space where they can meet new people and work out together all from the comfort of their own home.

In this episode Sam talks about making fitness fun and accessible for more people. We discuss the acceleration of virtual and augmented reality hardware, and we explore the future of omnichannel fitness where immersive technology transforms at-home, in-person, and outdoor exercise.

In this episode, you'll learn:

• How FitXR has uniquely positioned their product to serve the widest audience of fitness enthusiasts
• The pros and cons of not producing your own connected fitness hardware
• Why FitXR's adoption & usage rates have increased as other in-home fitness companies' rates have declined post-pandemic

Links & Resources

• Subscribe to the Fitt Insider newsletter
• Visit the Fitt Insider jobs board
• View current Fitt Insider investment and get in touch

Sam's Links

• FitXR's website
• Follow FitXR on Twitter
• FitXR is on Instagram
• Follow FitXR on Facebook
• Check out FitXR on YouTube
• Fitt Insider podcast episode #87, with Sam Cole

Today I'm joined by Sharam Fouladgar-Mercer, Co-founder and CEO of Signos, a glucose monitoring and weight management platform.

Signos is the only company that combines continuous glucose monitoring (CGM) with an AI-driven app to deliver real-time glucose monitoring for optimal health and weight management. Signos translates an individual's metabolic signals into timely recommendations for eating, exercise, and better health.

In this episode we discuss the metabolic health crisis and obesity epidemic, and how Signos is using glucose monitoring and AI to provide personalized health insights. Plus, Sharam talks about the power of technology and creating sustainable behavior change.

In this episode, you'll learn:

• How Signos is using technology to optimize their clients' weight loss strategies
• How Signos scaled their business to over 200,000 waitlist customers
• Sharam's thoughts on future innovations in health & wellness wearables

Links & Resources

• Subscribe to the Fitt Insider newsletter
• Visit the Fitt Insider jobs board
• View current Fitt Insider investment and get in touch

Sharam's Links

• Signos' website
• Follow Signos on Twitter
• Signos is on Instagram
• Follow Signos on Facebook
• Check out Signos on YouTube
• Signos' LinkedIn page

In this episode I'm joined by Andrew Herr, Founder and CEO of Fount.

Based on their work studying the highest performers in the toughest environments on earth, Fount's mission is to build programs that enable everyone to reach their goals in the office, on the court, at home, or wherever their ambitions take them.

Fount's depth of experience has made them a trusted adviser to the Pentagon, special operations forces, leading corporations from technology to finance, and individual clients around the world.

On today's show we discuss Fount's high performance health concierge, Andrew's plan to turn a coach-led program into a scalable tech platform, and why he believes personalized health optimization is the future of health care.

In this episode, you'll learn:

• How Fount is able to maintain a high customer retention rate
• Why Fount is perfectly positioned to revolutionize AI health & performance coaching
• How Andrew is scaling Fount, and his vision for the company in the near future

Links & Resources

• Subscribe to the Fitt Insider newsletter
• Visit the Fitt Insider jobs board
• View current Fitt Insider investment and get in touch

Andrew's Links

• Fount's website
• Follow Fount on Twitter
• Follow Andrew on Twitter
• Contact Andrew directly

Today I'm joined by Jon Gregory, Founder and CEO of Vitruvian, a connected strength company.

The Vitruvian Trainer+ uses artificial intelligence to read users' range of motion and constantly respond to the way they move. When paired with the Vitruvian app the experience offers access to world-class fitness coaches, 200+ exercises, goal-oriented programs, and full workout data, all in a compact machine that slides under a bed or couch when not in use.

In this episode Jon explains how his background in physics, and experience as a high-frequency trader let him start the company. We discuss Jon's vision to build a fitness technology platform that transforms resistance training, and we talk about the economic and operational challenges facing the industry.

In this episode, you'll learn:

• How Vitruvian went from Jon's backyard shed to receiving millions of dollars in funding
• Jon's mindset and strategies for appealing to the broadest possible range of users
• How Vitruvian leverages memberships to expand their market size and keep hardware costs low

Links & Resources

• Subscribe to the Fitt Insider newsletter
• Visit the Fitt Insider jobs board
• View current Fitt Insider investment and get in touch

Jon's Links

• Vitruvian's website
• Follow Vitruvian on Facebook
• Vitruvian is on Instagram
• Check out Vitruvian on YouTube
• Vitruvian's iPhone App
• Vitruvian's Android App
• Jon's LinkedIn page

Today I'm joined by Elo Co-founder and CEO, Ari Tulla.

Elo's big vision is to transform food from the cause of disease to medicine. Elo uses biomarkers, cutting-edge AI, and expert guidance to deliver supplements calibrated for their customers' unique needs with precision.

In this episode we discuss the company's approach to smart nutrition, including biomarker testing, remote coaching, and personalized supplements. Plus, Ari explains how innovations like at-home diagnostics and health wearables will unlock the power of food as medicine.

In this episode, you'll learn:

• How Elo is transforming the smart nutrition industry
• Why nutrition subsidies will significantly increase in the next decade
• How Elo is leveraging AI to provide personalized nutritional supplements

Links & Resources

• Subscribe to the Fitt Insider newsletter
• Visit the Fitt Insider jobs board
• View current Fitt Insider investment and get in touch

Ari's Links

• Elo Health's website
• Follow Elo Health on Facebook
• Elo Health's LinkedIn page

Today I'm joined by OxeFit CEO, Rab Shanableh.

OxeFit uses AI-powered technology that integrates robotics, movement and performance tracking to help you become the most powerful version of yourself. No more gym intimidation and no more bad form. With OxeFit's personalized and engaging content you'll get a workout unlike anything you've experienced before.

In this episode we discuss the company's smart strength training equipment, and why OxeFit is targeting the commercial sector—including sports teams and physical therapy—in addition to at-home training. Rab also talks about raising $35 million in funding, including investment from athletes like Dallas Cowboys quarterback Dak Prescott.

In this episode, you'll learn:

• How OxeFit is succeeding in both the professional & consumer markets
• Rab's insights on raising capital and protecting shareholders' interests
• How OxeFit validated their product offering

Links & Resources

• Subscribe to the Fitt Insider newsletter
• Visit the Fitt Insider jobs board
• View current Fitt Insider investment and get in touch

Rab's Links

• OxeFit's website
• Follow OxeFit on Twitter
• OxeFit is on Instagram
• Follow OxeFit on Facebook
• Rab's LinkedIn page

In this episode I'm joined by Les Mills CEO, Clive Ormerod.

Les Mills has been delivering life-changing fitness experiences for over 50 years. Now an international fitness brand, Les Mills mixes music, motivation and movement for millions around the globe through their world-class fitness programs. Blurring the boundaries of physical and digital experiences, Les Mills mission is simple – create a fitter planet.

Clive and I discuss the company's 50-year history in the fitness industry, the evolution of its omnichannel offering from in-club and instructor training, to digital and VR content. Plus, we talk about the power of community, and building a fitter planet.

In this episode, you'll learn:

• How Les Mills creates exceptional experiences in-person & digitally
• Keys to enabling consistent company growth
• How Les Mills leverages technology to deliver diverse fitness content
• Clive's thoughts on specialization and innovation

Links & Resources

• Subscribe to the Fitt Insider newsletter
• Visit the Fitt Insider jobs board
• View current Fitt Insider investment and get in touch

Clive's Links

• Les Mills' website
• Follow Les Mills on TikTok
• Follow Les Mills on Twitter
• Les Mills is on Instagram
• Check out Les Mills on YouTube
• Les Mills is on Facebook
• Les Mills live events
• Les Mills' LinkedIn page
• Clive Ormerod's LinkedIn page

Today I'm joined by Dr. Jonathan Leary, Founder and CEO of Remedy Place, a social wellness club.

Remedy Place is the solution to life's daily stresses: symptom struggles, lingering ailments, and mental burnout that compound and accumulate over time. Remedy Place helps clients rebalance these stresses through a highly-educated team of experienced doctors and wellness experts to provide optimal holistic healing and lifestyle support.

In this episode we discuss the company's temptation and toxin free experience, and a variety of health-focused services from functional medicine to breathwork classes and IV drips. Plus, we talk about Remedy's upcoming New York City location, and future expansion plans.

In this episode, you'll learn:

• How Remedy is bridging the gap between preventative and diagnostic health care
• Ways Remedy is expanding their client base without big marketing campaigns
• How Jonathan founded Remedy Place with $2K in his checking account

Links & Resources

• Subscribe to the Fitt Insider newsletter
• Visit the Fitt Insider jobs board
• View current Fitt Insider investment and get in touch

Dr. Leary's Links

• Remedy Place's website
• Follow Remedy Place on Instagram
• Check out Remedy Place on TikTok
• Dr. Leary's website
• Follow Dr. Leary on Instagram