Fitt Insider

Today I'm joined by Scott Marcaccio

Scott is the co-founder and CEO of Myodetox.

In today's episode, I talked with Scott about reinventing recovery and physical therapy, his disciplined approach to growth, and the keys to building a strong company culture.

I had a great time chatting with Scott and I hope you enjoy listening.

Let's get into it.

More from Scott and Myodetox >>

Scott Marcaccio is the Co-Founder and Chief Executive Officer of Myodetox, a lifestyle physical therapy brand operating ten locations across Los Angeles, Vancouver, and Toronto. The company offers a unique hands-on therapy system that focuses on resolving injuries and optimizing your body, delivered by best-in-class physical therapists.

Through the power of their brand-first approach and industry-leading social media strategy, Scott has led Myodetox to forge ongoing partnerships with global brands including Nike, Equinox, and Lululemon. Myodetox is leading today's conversation on why taking care of your body is essential to your daily life.

• https://www.myodetox.com/
• https://www.instagram.com/myodetox/
• https://www.instagram.com/scottmarkk/?hl=en

More from Fitt Insider >>

Fitt Insider is a weekly newsletter and podcast about the business of fitness and wellness.

From product launches and funding news to game-changing innovation, Fitt Insider provides listeners with insights and analysis on this ever-evolving industry.

Join your peers and colleagues from companies like Equinox, lululemon, Peloton, Beyond Meat, Nike, and ClassPass by subscribing.

http://insider.fitt.co

Today I'm joined by Soraya Darabi

Soraya is the co-founder and managing partner of Trail Mix Ventures.

In today's episode, I talked with Soraya about investing in the future of living well, her take on the current state of the wellness industry, and her advice for founders looking to start a company in the space.

I had a great time chatting with Soraya and I hope you enjoy listening.

Let's get into it.

More from Soraya >>

Soraya Darabi began her career as Manager of Digital Partnerships and Social Media at The New York Times, and went on to co-found Foodspotting (acq. by OpenTable) and Zady. Soraya made Fast Company's Most Creative People, Inc.'s 30 Under 30, and Fortune's 40 Under 40. She was twice named a Mentor of the Year by TechStars, is a YGL at The World Economic Forum, and serves as a NY State Trustee for The Nature Conservancy.

https://www.trailmix.vc/

https://www.instagram.com/trailmixvc/

More from Fitt Insider >>

Fitt Insider is a weekly newsletter and podcast about the business of fitness and wellness.

From product launches and funding news to game-changing innovation, Fitt Insider provides listeners with insights and analysis on this ever-evolving industry.

Join your peers and colleagues from companies like Equinox, lululemon, Peloton, Beyond Meat, Nike, and ClassPass by subscribing at http://insider.fitt.co.

Let's talk about the business of wellness…

Randy Hetrick is the creator of one of the fitness industry’s most prolific pieces of equipment, the Suspension TrainerTM. A former Navy SEAL, Randy founded TRX in 2004 and has built it into one of the world’s leading training brands. 

In this episode, Randy shares the story of how he turned an invention of necessity into a world class business delivering value to a broad range of consumers from elite athletes to total beginners. We hear how Randy was initially flattered by copycat products until it threatened all that he had worked so hard for. Always an optimist, Randy’s philosophy, ‘if you get knocked down 10 times, get back up 11’, which is why Entrepreneur Magazine listed him as one of the ‘50 Most Daring Entrepreneurs’. 

What can we expect next from TRX? An increase in direct to consumer business, and an inspirational book from the Suspension Trainer’sTM inventor and Founder, Randy Hetrick.

Do you want to stay ahead of the trends driving the growth of the $4.5 trillion wellness industry? Subscribe to this podcast and receive 10% off all Welltodo Trends Reports. Use code: PODCAST10

Thank you to our sponsors:

The go-to legal firm supporting the wellness industry, Bird & Bird.

Modern accountancy firm dedicated to saving you money, GrowFactor.

Software booking experts, MINDBODY.

To find out how Welltodo can help you grow your business and support your career objectives, head to welltodoglobal.com today.

Today I'm joined by Debra Strougo Frohlich

Debra is one of the Founders of Row House

In today's episode, I talked with Debra about what it takes to succeed in the fitness industry, her experience building and scaling a boutique concept, and why Row House stands out in a crowded studio landscape.

I had a great time chatting with Debra and I hope you enjoy listening.

Let's get into it.

More from Debra >>

Debra Strougo Frohlich is the Founder of Row House, which she and her husband launched in 2014 with the intention of scaling. Today that dream has been realized with close to 100 studio locations opened and about 300 studios committed to after just two short years of franchising.

Debra is a New York City native, and is fortunate to spend most of her time in Manhattan where she continues to own and operate Row House studios and her other brand, EVF Performance.

Debra began her career with a dual career: Business Development by day and fitness hustle by night. With a background in digital analytics she worked for 5 years in content aggregation for an EW Scripps Company; launching subscription and advertising revenue. Identifying that this could be the future of fitness, she launched Fitizens.com to aggregate Fitness Experts and Enthusiasts in 2007. Although this was a successful launch, it was before its time. While teaching fitness and doing various other biz dev projects in fitness, tech, publishing, etc Debra met her husband and business partner, Eric Von Frohlich and they proceeded to build two fitness studio based brands – Row House and EVF Performance.

As they were building those, Debra spent 5 years in NYC Tourism, under Mayor Bloomberg during his administration where the team was able to surpass tourism goals. Debra's direct contributions were in creating a million dollar business by generating revenue against NYC digital as well as hard assets. Partners included NYC businesses large and small, looking to reach NYC visitors from near and far. She was also part of the original task force who created Broadway Week, which will persevere as Restaurant Week has as a NYC economic stimulus and mainstay. In 2014, Row House opened its doors to disrupt the fitness industry. Debra ran the studios and grew the brand until 2017 went she successfully created a partnership to expand Row House through franchising. The company is now controlled by Xponential and Debra and Eric continue to operate Row House studios in NYC.

Debra is a mom at 3. She loves to connect people and ideas - and is keeping her eyes out for her next big one!.

More from Fitt Insider >>

Fitt Insider is a weekly newsletter and podcast about the business of fitness and wellness.

From product launches and funding news to game-changing innovation, Fitt Insider provides listeners with insights and analysis on this ever-evolving industry.

Join your peers and colleagues from companies like Equinox, lululemon, Peloton, Beyond Meat, Nike, and ClassPass by subscribing at http://insider.fitt.co.

Let's talk about the business of wellness…

Jason Wachob is the Co-Founder and Co-CEO of mindbodygreen, a lifestyle media brand with more than 10 million monthly visitors seeking daily inspiration on how to live their best life mentally, physically, spiritually, emotionally and environmentally. 

More than 10 years ago Jason quit his job on Wall Street to explore start-up life. Battling with his own personal health challenges Jason found himself practicing yoga as an alternative therapy to back surgery and exploring the deep connection of sleep, stress, nutrition and the environment on wellbeing.

In this episode, we’re talking about the power of digital media. We hear about Jason’s career journey; from finance to organic cookie company, to eventually finding his passion and starting mindbodygreen. We discuss the role of the dot-com boom, how mindbodygreen expanded into online courses and events, and why being financially responsible as an entrepreneur is critical to business success.

What’s next for the brand? mindbodygreen has (as of December 2019) entered the $3.89 billion global beauty supplements market. Partnering with at-home-testing brand Thorne, they’ve launched their first of five supplement products! Read more about it here (insert link: https://www.welltodoglobal.com/wellness-publisher-mindbodygreen-is-getting-in-the-supplement-game/). 

Do you want to stay ahead of the trends driving the growth of the $4.5 trillion wellness industry? Subscribe to this podcast and receive 10% off all Welltodo Trends Reports. Use code: PODCAST10

Thank you to our sponsors:

The go-to legal firm supporting the wellness industry Bird & Bird.

Modern accountancy firm dedicated to saving you money, GrowFactor.

Software booking experts, MINDBODY.

To find out how Welltodo can help you grow your business and support your career objectives, head to welltodoglobal.com today.

Today I'm joined by Lauren Foundos

Lauren is the founder and CEO of FORTË

In today's episode, I talked with Lauren about using content to scale beyond the four walls of a studio or gym, how the company created a turnkey solution for live streaming classes, and the company's new plan to go beyond a marketplace and become the technology infrastructure for streaming fitness content.

More from Lauren & FORTË

Lauren Foundos, Founder and Chief Executive Officer of FORTË since 2015. FORTË streams live and on-demand, cutting-edge fitness classes from well-known boutique studios worldwide directly to you. FORTË is a tech company (b2b) and a subscription based fitness streaming platform (b2c). FORTË builds hardware and software that is installed into their partner studios, which enables them to seamlessly live stream classes directly to the FORTË platform. Their Netflix-style hub showcases leading boutique fitness studios and coaches worldwide with a variety of classes ranging from meditation, to boxing, yoga, HIIT, and more.

Before launching her own company, FORTË, Lauren spent a decade working on Wall Street, with the last five years in finance on the trading floor as an Institutional US Government Bond Broker at Whitaker Securities where she helped to dramatically increase UST Short Coupon and Bill desk revenues. Prior to that she worked at Deutsche Bank in Synthetic Equities and Cloudview Capital Management, a global-macro hedge fund, on their trading desk. Lauren graduated from the University of Maryland in 2006, with a BA in communications and concentration in business. She earned ACC Academic Honor Roll, and Intercollegiate Athletic Honor Roll during her time at Maryland. Lauren is a two-time all-American field hockey player, she played in the Junior Olympics, and went on to play Division I at the University of Maryland, the nation's top ranked program. She plays the piano, violin, has two older brothers, adores her parents, and loves to ski.

Lauren won the NBC/Comcast Innovation Award at the NAMIC National Conference for her FORTË pitch presentation. She also spoke at the Collision Conference, CES, MotionSoft, the Club Industry Show, as well as, appeared on Verizon's GO90 TV Show.

https://www.forte.fit/

More from Fitt Insider >>

Fitt Insider is a weekly newsletter and podcast about the business of fitness and wellness.

From product launches and funding news to game-changing innovation, Fitt Insider provides listeners with insights and analysis on this ever-evolving industry. Join your peers and colleagues from companies like Equinox, lululemon, Peloton, Beyond Meat, Nike, and ClassPass by subscribing at http://insider.fitt.co.

Let's talk about the business of wellness…

Livio Bisterzo is the Founder of chickpea snack sensation HIPPEAS - which turned over £3m in its first year - and under the guise of his parent business, Green Park, is passionate about creating brands that have a point-of-view, and that (in his words): “come out of nowhere, hungry to be everywhere”. 

In this episode, Livio dives into the early days of building a pioneering business, the brand story behind HIPPEAS and why taking on capital in the early days allowed him to ready the business for rapid growth. We also talk about building strong consumer relationships and why the best brands of the future will be the ones that operate successfully online, and offline. 

Do you want to stay ahead of the trends driving the growth of the $4.5 trillion wellness industry? Subscribe to this podcast and receive 10% off all Welltodo Trends Reports. Use code: PODCAST10

Thank you to our sponsors:

The go-to legal firm supporting the wellness industry Bird & Bird

Software booking experts, MINDBODY

To find out how Welltodo can help you grow your business and support your career objectives, head to welltodoglobal.com today.

Today I'm joined by Ed Buckley.

Ed is the Chairman and CEO of Peerfit.

In today's episode, I talked with Ed about pioneering the concept of "fully-funded fitness", building the billion-dollar bridge between fitness and healthcare, and what the significance of the name, "Peerfit".

I had a great time chatting with Ed and I hope you enjoy listening.

Let's get into it.

More from Ed & Peerfit >>

Edward J. Buckley, III, PhD, is the CEO of Peerfit, the market leader in connecting employers and carriers with innovative fitness experiences. Ed leads Peerfit's expansion strategy by driving national partnerships, business development, and fundraising. With nearly 10 years in the fitness industry, and a background in digital health behavior research, Ed continues to push the envelope on innovation in the fitness-technology space. He is passionate about designing new ways to drive engagement and help deliver flexibility and personalization to the health and wellness marketplace.

Ed holds a PhD in Digital Health Behavior, and a Master's of Public Health, from the University of Florida. He is also the co-founder and Vice-President of the Board of Governors for Balance180, a non-profit that encourages children with disabilities to be physically active.

More from Fitt Insider >>

Fitt Insider is a weekly newsletter and podcast about the business of fitness and wellness.

From product launches and funding news to game-changing innovation, Fitt Insider provides listeners with insights and analysis on this ever-evolving industry.

Join your peers and colleagues from companies like Equinox, lululemon, Peloton, Beyond Meat, Nike, and ClassPass by subscribing at http://insider.fitt.co.

Let's talk about the business of wellness…

Rick Stollmeyer is an ex-US Navy Submarine Officer, who in 2001 co-founded MINDBODY in his garage. Today he serves as MINDBODY’s CEO and principal visionary. 

A powerful cloud-based business management software servicing over 60,000 fitness, spa, salon and wellness businesses globally, MINDBODY allows their customers to engage with more than 50 million people in 100 countries, helping them to live healthier, happier lives. 

In this episode, Rick shares with us how his need for a purpose-driven and fulfilling career was formed in the navy, why an in-depth yoga workshop transformed his outlook on the wellness industry, and the importance of using your head, heart and gut to make business decisions. We also dive into the companies funding journey including the recent $1.9 billion sale to Vista Equity Partners, and what the future has in store for Rick.

Do you want to stay ahead of the trends driving the growth of the $4.5 trillion wellness industry? Subscribe to this podcast and receive 10% off all Welltodo Trends Reports. Use code: PODCAST10

Thank you to our sponsors:

The go-to legal firm supporting the wellness industry Bird & Bird.

Software booking experts, MINDBODY.

To find out how Welltodo can help you grow your business and support your career objectives, head to welltodoglobal.com today.

Today I'm joined by Rick Stollmeyer.

Rick is the co-founder and CEO of MINDBODY.

In today's episode, I talked with Rick about the 20-year history of Mindbody. His take on the evolution of the wellness industry — including a growing opportunity in India and the future of boutique studios. And Rick's advice for entrepreneurs raising capital.

I had a great time chatting with Rick and I hope you enjoy listening.

More from Rick & MINDBODY >>

Rick Stollmeyer co-founded MINDBODY in his garage in 2001. He serves as the company's CEO and principle visionary, ensuring that everything MINDBODY undertakes—from product line to business development to team member enrichment—serves the company's purpose to help people lead healthier, happier lives by connecting the world to wellness.

In 2005, Rick transformed the industry when he migrated the company's business management software to the cloud. Today, MINDBODY remains the leading software-as-a-service platform for the wellness services industry, streamlining business management for wellness practitioners and making it easier for them to do what they love—improve the lives of their customers. MINDBODY now powers fitness, wellness, and beauty businesses worldwide.

Rick lives with his wife, Jill, near the company headquarters in San Luis Obispo, California.

More from Fitt Insider >>

Fitt Insider is a weekly newsletter and podcast about the business of fitness and wellness.

From product launches and funding news to game-changing innovation, Fitt Insider provides listeners with insights and analysis on this ever-evolving industry.

Join your peers and colleagues from companies like Equinox, lululemon, Peloton, Beyond Meat, Nike, and ClassPass by subscribing at http://insider.fitt.co.