Fitt Insider

Let's talk about the business of wellness…

Ben Branson founded Seedlip in 2015, a business on a mission to change the way the world drinks with the highest quality non-alcoholic options. Seedlip is now available in more than 20 countries globally and last year, after just 4 years, had a majority shareholding acquired by global drinks giant, Diageo. 

Ben’s passion for nature and design stems from his parents. Growing up on a farm, he was always encouraged to play outdoors and make his own fun. Fast forward to a career in branding, he found himself at a crossroad; would he continue to develop other people’s brands, or give his full attention to Seedlip. The choice was obvious. 

Recently returning from paternity leave, Ben is busy planning a magical botanical garden and laboratory on the site of his family farm. 

To find out how Welltodo can help you grow your business and support your career objectives, head to welltodoglobal.com today.

Thank you to our sponsors:

The go-to legal firm supporting the wellness industry, Bird & Bird.

Modern accountancy firm dedicated to saving you money, GrowFactor.

Software booking experts, MINDBODY.

Today I'm joined by Matteo Franceschetti.

Matteo is the CEO of Eight Sleep, the sleep fitness company.

In today's episode, we talked about how Eight Sleep is using AI, data, and temperature regulation to improve sleep. How Matteo plans to expand beyond the mattress to reinvent the entire sleep environment. And why Eight Sleep is often compared to Tesla.

Let's get into it.

More from Matteo & Eight Sleep >>

Matteo Franceschetti has always been obsessed with performance. Athletic performance, business performance, and now sleep performance.

An athlete from a young age—he was a competitive ski racer in his native Italy and played tennis and raced cars on the European stage—Matteo has always been focused on winning, and on winning in record time. That drive to succeed propelled him from sports podiums to the top tier of the international legal world and to start two clean-tech companies on two continents, all before age 30. Not surprisingly, sleepless nights were a way of life.

It was Matteo's quest for more restorative sleep, in fact, that led him to quit his previous life and launch Eight Sleep, a New York-based company dedicated to fueling human potential through optimal sleep, and to turning the bed into a seamless health platform for improved health, performance, and longevity. The path he took to becoming CEO of Eight Sleep, however, is as circuitous as the tracks he raced in his youth.

Twitter: @m_franceschetti

Eight Sleep: www.eightsleep.com

More from Fitt Insider >>

Fitt Insider is a weekly newsletter and podcast about the business of fitness and wellness.

From product launches and funding news to game-changing innovation, Fitt Insider provides listeners with insights and analysis on this ever-evolving industry.

Join your peers and colleagues from companies like Equinox, lululemon, Peloton, Beyond Meat, Nike, and ClassPass by subscribing.

http://insider.fitt.co

Let's talk about the business of wellness…

Kevin Cornils is the Managing Director of International at global interactive fitness platform, Peloton. Bringing the energy and benefits of studio-style workouts, to the convenience and comfort of home, Peloton has more than 2 million members, 55 million workouts completed, 3,500 employees worldwide and revenue nearing $900 million last year. 

In this episode, we talk about how this technology company disrupted the global fitness market, the new payment plans and content making Peloton more accessible, and their new market strategy: ‘bums on seats’. Kevin also shares with us the importance of maintaining a positive team culture and why regularly reflecting on the data supports the growth of the Peloton community.

To find out how Welltodo can help you grow your business and support your career objectives, head to welltodoglobal.com today.

Thank you to our sponsors:

The go-to legal firm supporting the wellness industry, Bird & Bird.

Modern accountancy firm dedicated to saving you money, GrowFactor.

Software booking experts, MINDBODY.

Today I'm joined by Rishi Mandal.

Rishi is the co-founder and CEO of Future — a digital personal training service that connects users with human coaches to create custom workout plans.

In today's episode, Rishi and I talked about the power of high-touch personal coaching, Future's commitment to retention, and creating a constellation of experts in your life.

More from Rishi >>

Rishi is the co-founder and CEO of Future (www.future.fit), which is backed by Kleiner Perkins and Founders Fund. Future is an online personal training experience that pairs clients 1:1 with their own world-class coach. Rishi was previously the CEO of Sosh (acquired by Postmates) and a product leader at Google. Prior to tech, Rishi was an astrophysics researcher at NASA and Stanford University.

More from Fitt Insider >>

Fitt Insider is a weekly newsletter and podcast about the business of fitness and wellness.

From product launches and funding news to game-changing innovation, Fitt Insider provides listeners with insights and analysis on this ever-evolving industry.

Join your peers and colleagues from companies like Equinox, lululemon, Peloton, Beyond Meat, Nike, and ClassPass by subscribing.

http://insider.fitt.co

Let's talk about the business of wellness…

Carla Oates the Founder of The Beauty Chef, is a pioneering entrepreneur, seeing an opportunity in the overlap of wellbeing and beauty more than 10 years ago – before the concept of an “inside out approach” to beauty had become mainstream. 

Having recently raised $10 million dollars from Point King Capital, Carla reflects on the business journey so far, from launching a product in a non-existent category, to expanding into the US, Asia and Europe – we explore the challenges faced by a first-time business owner and the high-growth intersection of gut health, beauty and wellness. We also hear how TV shopping provided a solid marketing strategy to scale the brand and how Carla’s mission to cultivate a business with longevity pushes her to innovate and educate. 

Carla’s core business philosophy: ‘look after your gut, be gutsy and follow your gut instinct’.

To find out how Welltodo can help you grow your business and support your career objectives, head to welltodoglobal.com today.

Thank you to our sponsors:

The go-to legal firm supporting the wellness industry, Bird & Bird.

Modern accountancy firm dedicated to saving you money, GrowFactor.

Software booking experts, MINDBODY.

Today I'm joined by Aarti Kapoor.

Aarti is an investment banker at Goldman Sachs covering Consumer & Retail clients, including high-growth health, wellness & lifestyle companies.

In today's episode, Aarti and I discussed the evolution of the wellness market, the filters she uses to access deals, and the impact of digital and connected fitness on the future of the industry.

About Aarti >>

Aarti Kapoor covers Consumer & Retail clients at Goldman Sachs in the Investment Banking Division in New York. While active across all major industry verticals, Kapoor specializes in covering high-growth health, wellness & lifestyle companies – an area in which she has received significant recognition from publications spanning Forbes ("30 Under 30"), Business Insider ("Rising Stars of Wall Street"), Bloomberg, Yahoo! Finance, espnW, and more. Prior to joining Goldman Sachs, Kapoor spent 9 years in Consumer & Retail investment banking at Moelis & Company, after starting her career at Citigroup in New York. Kapoor graduated with a BA Honors in Economics from Harvard University. Outside of the office, Kapoor is a fitness & wellness junkie, foodie and travel enthusiast.

More from Fitt Insider >>

Fitt Insider is a weekly newsletter and podcast about the business of fitness and wellness.

From product launches and funding news to game-changing innovation, Fitt Insider provides listeners with insights and analysis on this ever-evolving industry.

Join your peers and colleagues from companies like Equinox, lululemon, Peloton, Beyond Meat, Nike, and ClassPass by subscribing.

• http://insider.fitt.co

Today I'm joined by Nate Bosshard.

Nate is a consumer-oriented brand builder. Most recently, he was on the founding team at Tonal where he served as the CMO. But he's also held roles at Burton, North Face, Nest, and GoPro.

In today's episode, we talked about building an authentic network, taking a brand from zero to one, and how timing, adversity, luck and failure impact success.

It's a wide-ranging conversation with a ton of unique insights that I think you'll find valuable.

Let's get into it.

More from Nate >>

Nate is an Entrepreneur, investor and brand builder of iconic, category-defining, multi-billion dollar consumer brands. His superpower is brand creation, positioning, and go-to-market strategy. He's lead brand platform development and positioning, marketing strategy and planning, and consumer acquisition and engagement both on and offline.

He has been a marketing leader at every stage of company growth. Nate has lead and re-positioning heritage brands through changing market dynamics, ridden the IPO rocketship, experienced being inside of a company acquisition and integration, and has witnessed spectacular company implosion and failure first hand. Nate has built and co-founded a company from scratch, helped raise hundreds of millions of venture capital, worked inside a blue-chip VC firm as a partner and personally angel invested in 30+ companies. Separate of his bay-area entrepreneurial adventures he is an owner of the largest independent beverage co-packer in the country and has stakes in dozens of community banks in the midwest.

More from Fitt Insider >>

Fitt Insider is a weekly newsletter and podcast about the business of fitness and wellness.

From product launches and funding news to game-changing innovation, Fitt Insider provides listeners with insights and analysis on this ever-evolving industry.

Join your peers and colleagues from companies like Equinox, lululemon, Peloton, Beyond Meat, Nike, and ClassPass by subscribing.

http://insider.fitt.co

Let's talk about the business of wellness…

Jess Hatzis is the Co-Founder of cult Australian beauty brand, Frank Body. A business that rode a tidal wave of social media success with its cheeky brand personality. 

Born out of a frustration with how corporate brands were speaking to consumers, Jess and a group of four friends launched Frank Body as a dot com in July 2013. Now seven years on, Frank Body expects to sell its 10 millionth product, with one product being bought on average every minute. Best known for its original coffee scrub, Frank is now sold in more than 150 countries, globally. 

In this episode, Jess talks about the importance of Frank Body’s tone of voice, moving past the label of being an ‘Instagram brand’, and why taking on investment gave the business new levels of accountability. 

To find out how Welltodo can help you grow your business and support your career objectives, head to welltodoglobal.com today.

Thank you to our sponsors:

The go-to legal firm supporting the wellness industry, Bird & Bird.

Modern accountancy firm dedicated to saving you money, GrowFactor.

Software booking experts, MINDBODY.

Today I'm joined by Ally Davidson.

Ally is the co-founder and co-CEO of Camp Gladiator.

In today's episode, I talked with Ally about scaling Camp Gladiator from one class to 4,000 locations, increasing access to fitness, and the role of community and technology have played in growing the business.

I had a great time chatting with Ally and I hope you enjoy listening.

Let's get into it.

More from Ally and Camp Gladiator >>

Ally Davidson, the co-founder and co-CEO of Camp Gladiator, has a passion for fitness and creating a one-of-a-kind, life-changing experiences for both campers and trainers. Ally was a collegiate athlete and graduated with an honors degree in exercise physiology and sports science from Texas State University. After becoming Grand Champion on the NBC TV show American Gladiators in 2007, she used the unique opportunity as a platform to launch Camp Gladiator. Ally was the first CG Trainer and grew the team from one trainer to over 1000 certified partner trainers nationwide. She has impacted more than 350,000 lives to date. In 2016, she was awarded EY Entrepreneur of the Year and won "Fittest CEO" in 2016 and 2017 in Austin Fit Magazine.

• https://campgladiator.com/
• https://www.facebook.com/CampGladiator/
• https://www.instagram.com/campgladiator/
• https://twitter.com/campgladiator

More from Fitt Insider >>

Fitt Insider is a weekly newsletter and podcast about the business of fitness and wellness.

From product launches and funding news to game-changing innovation, Fitt Insider provides listeners with insights and analysis on this ever-evolving industry.

Join your peers and colleagues from companies like Equinox, lululemon, Peloton, Beyond Meat, Nike, and ClassPass by subscribing at http://insider.fitt.co.

Let's talk about the business of wellness…

Debra Strougo Frohlich launched boutique studio, Row House in 2014 with her husband Eric. Their intention from the outset was to take the concept to the masses and using a franchise model led by Xponential Fitness, there are now almost 100 Row House studios in operation and 300 studios committed to. 

In this episode, we talk about Debra’s hobby job as a fitness instructor and how along with her experience in digital analytics, content and tourism, she combined her skills and passion to create a remarkable business. We also discuss the importance of understanding your consumer, disrupting the market, making tough decisions and the benefits of bootstrapping early on. 

Debra’s biggest piece of advice, ‘see the lesson in every single thing that happens, take note of that lesson and keep moving’.

Do you want to stay ahead of the trends driving the growth of the $4.5 trillion wellness industry? Subscribe to this podcast and receive 10% off all Welltodo Trends Reports. Use code: PODCAST10

Thank you to our sponsors:

The go-to legal firm supporting the wellness industry Bird & Bird.

Modern accountancy firm dedicated to saving you money, GrowFactor.

Software booking experts, MINDBODY.

To find out how Welltodo can help you grow your business and support your career objectives, head to welltodoglobal.com today.