Fitt Insider

Let's talk about the business of wellness…

Aly Orady is the CEO and Founder of Tonal, the world's most intelligent fitness system and the first truly personalized approach to strength training. Undergoing 2 years of data trials, and financial support from leading wellness investors L Catterton (amongst others), Tonal is on a mission to transform people’s lives through fitness. 

In this episode, Aly tells us how being overweight and unhappy at work led to an aha moment in the gym, the innovation behind the sleek piece of kit that allows users to digitally lift up to 200lbs, and the challenge of getting investors to believe in a product of the future. We also discuss the importance of people, and why this business wasn’t built by one person, but 100! 

Thank you to our sponsors:

The world’s largest corporate fitness platform, Gympass - connect your gym, studio or fitness centre to new corporate customers from your area.

The go-to legal firm supporting the wellness industry, Bird & Bird.

Modern accountancy firm dedicated to saving you money, GrowFactor.

Software booking experts, Mindbody.

To find out how Welltodo can help you grow your business and support your career objectives, head to welltodoglobal.com today.

Today I'm joined by Fritz Lanman the CEO of ClassPass.

In this episode, we talk about why the company changed its business model and pricing over the years. The opportunity for growth in areas like corporate benefits, wellness experiences, and streaming workouts. What makes ClassPass worth $1B. And Fritz's plan to take the company public.

Let's get into it.

More from Fritz >>

Fritz Lanman is the CEO of ClassPass and previously served as Executive Chairman. He has been involved with the company since 2013 when he led both the Seed and Series A financing. In addition to his role at ClassPass, he is an active angel investor who backed Square, Pinterest, Wish and several other companies. Before ClassPass, Fritz founded Livestar, Verst and Doppler Labs and worked in Product Management and Corporate Strategy at Microsoft.

Website: https://classpass.com/

More from Fitt Insider >>

Fitt Insider is a weekly newsletter and podcast about the business of fitness and wellness.

From product launches and funding news to game-changing innovation, Fitt Insider provides listeners with insights and analysis on this ever-evolving industry.

Join your peers and colleagues from companies like Equinox, lululemon, Peloton, Beyond Meat, Nike, and ClassPass by subscribing.

Website: http://insider.fitt.co

Let's talk about the business of wellness…

Brian Bordainick and Julie Schott launched beauty brand Starface in September 2019 following $2 million in seed funding and backing from industry leader Bobbi Brown. Their hero product, the Hydro-Stars is a hydrocolloid pimple patch that has been designed to break down the stigmas attached to skin breakouts and capture the imagination of consumers bored of the negative rhetoric used by many existing skincare brands.

In this episode, we hear how the brand’s character ‘Big Yellow’ was purposefully created to become the ‘star’ of the show (quite literally), the strategy behind launching the product in a crowded marketplace, and why understanding the data behind their audience led them to Tik Tok. We also discuss the future of the beauty sector including labels such as clean, vegan, free-from, and how Starface plans to become a legacy brand that just so happened to launch a couple of years ago. 

Thank you to our sponsors:

The go-to legal firm supporting the wellness industry, Bird & Bird.

Modern accountancy firm dedicated to saving you money, GrowFactor.

Software booking experts, Mindbody.

To find out how Welltodo can help you grow your business and support your career objectives, head to welltodoglobal.com today.

Today I'm joined by Carl Daikeler, the co-founder and CEO of Beachbody,

In today's episode, we discussed the evolution of at-home fitness, transitioning from VHS tapes to streaming content, the role and criticism of multi-level marketing, and building a billion-dollar-a-year business.

More from Carl >>

Carl Daikeler is co-founder, Chairman, and Chief Executive Officer of Beachbody, LLC. In his pursuit to maintain his own health and fitness, and find a solution for the growing obesity epidemic, Daikeler and his co-founder Jon Congdon created Beachbody in 1998. Since then, the California-based company has redefined in-home fitness with top fitness and weight-loss solutions such as Beachbody® On-Demand, P90X®, 21 Day Fix®, Body Beast®, and INSANITY®, as well as the breakthrough health shake, Shakeology®.

Daikeler's focus is to help people achieve their goals and lead healthy, fulfilling lives. Through the Team Beachbody® Coach Network, his aspiration is to create the largest community of health and fitness-related peer support in the world.

So, in 2007, Beachbody became the first networking marketing business focused on a holistic approach to fitness and weight loss, turning customers into brand ambassadors. Offering the most innovative, results-oriented programs and skilled, motivational trainers, Beachbody's approach to fitness has not only gained the attention of millions of satisfied customers but also crossed $1 billion in annual sales in 2014. Daikeler has over 30 years of extensive product marketing experience, including every aspect of the direct response business, from creating products to advertising, media buying, operations, international distribution, and general management.

More from Fitt Insider >>

Fitt Insider is a weekly newsletter and podcast about the business of fitness and wellness.

From product launches and funding news to game-changing innovation, Fitt Insider provides listeners with insights and analysis on this ever-evolving industry.

Join your peers and colleagues from companies like Equinox, lululemon, Peloton, Beyond Meat, Nike, and ClassPass by subscribing.

Website: http://insider.fitt.co

Let's talk about the business of wellness…

Benjamin Witte is the Founder & CEO of Recess, a lifestyle brand creating products and experiences designed to help people feel balanced, centered, and inspired so that they can be their most productive and creative selves. Best known for its sparkling CBD and adaptogen infused beverage, Recess is contributing to the growth of the CBD market - forecasted to be worth $16 billion by 2025 in the US alone!

In this episode, Benjamin shares Recess’ strategy to launch, delivering the brand 40 times it’s projected sales in the first month, why Benjamin describes CBD as ‘the caffeine of the 21st century’ and how this experiential brand plans to win the emerging CBD beverage category. We also dive into some of the regulatory issues around CBD that have impacted both investment, and growth opportunities.

At the time of recording, Recess is preparing to launch an apparel line, new flavours, a subscription service, and a wholesaler platform. 

Thank you to our sponsors:

The go-to legal firm supporting the wellness industry, Bird & Bird.

Modern accountancy firm dedicated to saving you money, GrowFactor.

Software booking experts, Mindbody.

To find out how Welltodo can help you grow your business and support your career objectives, head to welltodoglobal.com today.

Today I'm joined by Marc Zionts.

Marc is the Executive Chairman of Precision Nutrition — a leader in nutrition coaching and education.

In today's episode, we talk about the company's focus on behavior change, the decision to develop software tools to help nutrition and health coaches automate their business, and the importance of deep health to overall well-being.

Let's get into it.

More from Marc >>

Marc Zionts, an executive, athlete, and environmentalist and has been successfully leading companies since 1987. Zionts is currently the Executive Chairman and Board Member of Precision Nutrition, a BV Investment Partners portfolio company.

Zionts earned his Bachelor's degree and Master's degree in Management from the Georgia Institute of Technology. Zionts is also an Independent Board Director for TEOCO and Friends of the Earth, a Washington D.C. based environmental group.

Zionts is happily married for 30 years and has 4 nice and kind adult children. Besides enjoying spending time with his family, Zionts is an environmentalist and avid outdoorsman and an accomplished criterium, cyclocross, and velodrome bicycle racer.

Precision Nutrition: https://www.precisionnutrition.com/

More from Fitt Insider >>

Fitt Insider is a weekly newsletter and podcast about the business of fitness and wellness.

From product launches and funding news to game-changing innovation, Fitt Insider provides listeners with insights and analysis on this ever-evolving industry.

Join your peers and colleagues from companies like Equinox, lululemon, Peloton, Beyond Meat, Nike, and ClassPass by subscribing.

Website: http://insider.fitt.co

Let's talk about the business of wellness…

Alexia Brue is the Co-Founder and CEO of Well+Good, a lifestyle publication devoted to the health and wellness industry. Launched in 2009, Alexia and her Co-Founder Melisse Gelula, have grown the Well+Good audience to 12 million visitors per month and diversified their product offering to include unforgettable retreats, a highly-rated cookbook and on-demand video. In 2018, Well+Good was acquired by Leaf Group for $10 million. 

In this episode, Alexia shares how Well+Good got started, what self-funding taught them about discipline, and why experiential marketing is part of the online publication’s DNA. We also discuss the journey leading up to the sale of Well+Good, the consolidation of the industry, and how big media players like Google and Facebook have made it difficult for small publishers. 

Recorded during the COVID-19 pandemic, Alexia believes that there will forevermore, be an increased awareness around health and that the telemedicine and digital fitness trends will continue to see accelerated growth.

Thank you to our sponsors:

The go-to legal firm supporting the wellness industry, Bird & Bird.

Modern accountancy firm dedicated to saving you money, GrowFactor.

Software booking experts, Mindbody.

To find out how Welltodo can help you grow your business and support your career objectives, head to welltodoglobal.com today.

Today I'm joined by Tobi Pearce the CEO of SWEAT.

Along with his wife Kayla Itsines, Tobi and the team at SWEAT are building the world's largest female fitness community.

In this episode, we talked about his journey from personal training to creating a digital platform. We also discussed customer acquisition and retention as it related to growing SWEAT's user base. And Tobi shared his thoughts on fitness in a post-COVID-19 world.

Let's get into it.

More from Tobi >>

Tobi Pearce is the Founder and CEO of SWEAT, a global technology company in the

health and fitness industry and home to the largest online female fitness community of

more than 50 million women globally.

Pearce has leveraged his personal training background and his knowledge in business

and technology to reach global markets, and ultimately provide a world first health and

fitness app for women in more than 155 countries.

SWEAT is currently one of Apple's largest grossing apps in its Health and Fitness category.

More from Fitt Insider >>

Fitt Insider is a weekly newsletter and podcast about the business of fitness and wellness.

From product launches and funding news to game-changing innovation, Fitt Insider provides listeners with insights and analysis on this ever-evolving industry.

Join your peers and colleagues from companies like Equinox, lululemon, Peloton, Beyond Meat, Nike, and ClassPass by subscribing.

Website: http://insider.fitt.co

Let's talk about the business of wellness…

Afton Co-founded Modern Fertility in 2017 to spark a more open discussion around the challenges and uncertainty associated with fertility. After discovering a love for science and entrepreneurship at school, Afton went on to work for a healthcare-focused private equity company before heading up the consumer tools division at DNA genetic testing brand, 23andMe.

In this episode, we explore the brand’s vision to bring fertility to mainstream wellness, the challenges faced as a disrupter, and the trends influencing the conversation; people choosing to have children later in life, personalised data and inclusivity. We’ll hear how Afton became an expert on the subject of fertility, the brand’s empowering message to females, and how Afton and her co-founder Carly, have been laser-focused from the get-go. 

Raising $22 million to date, Modern Fertility is focused on education and empowerment. They produce clinically neutral resources and have ambitions to build out a better predictor of fertility. 

Thank you to our sponsors:

The go-to legal firm supporting the wellness industry, Bird & Bird.

Modern accountancy firm dedicated to saving you money, GrowFactor.

Software booking experts, Mindbody.

To find out how Welltodo can help you grow your business and support your career objectives, head to welltodoglobal.com today.

Today I'm joined by Andrew Dudum.

Andrew is the founder and CEO of hims & hers — a telemedicine company offering a modern approach to healthcare.

The company has raised nearly $200M in funding and its last public valuation was north of $1B.

In today's episode, we talked about the disruptive potential of telemedicine, the difference between wellness and healthcare, how hims & hers was able to launch an FDA approved at-home test for COVID-19, and Andrew's plan to become a public company worth more than $20B.

More from Andrew >>

Andrew Dudum is the Founder and CEO of Hims & Hers, a direct-to-consumer health and wellness company that provides access to medical-grade products and preventative solutions via telemedicine.

Andrew is a serial entrepreneur. Previously he co-founded Atomic, a venture-builder in San Francisco backed by Peter Thiel and Marc Andreessen, and is an active Angel Investor and Advisor to over two dozen startups. He co-founded Ever.com in 2013, one of the top iOS productivity apps across 95+ countries, and earlier in his career, led product at Tokbox.com through their acquisition by Telefonica. In 2007, he founded Lendforpeace.com, the first non for profit micro-lending platform for the Middle East. Andrew attended the Wharton School of the University of Pennsylvania.

hims: https://www.forhims.com/

hers: https://www.forhers.com/

More from Fitt Insider >>

Fitt Insider is a weekly newsletter and podcast about the business of fitness and wellness.

From product launches and funding news to game-changing innovation, Fitt Insider provides listeners with insights and analysis on this ever-evolving industry.

Join your peers and colleagues from companies like Equinox, lululemon, Peloton, Beyond Meat, Nike, and ClassPass by subscribing.

Website: http://insider.fitt.co