Fitt Insider

June 2, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• Strava locks down platform with new developer fees, tighter API restrictions, and login walls to prevent AI scraping as developer ecosystem grows to 241K members ahead of IPO
• US golf rounds are up 5.3% year-over-year with off-course participation surging 63% since 2019, as nearly 19M Americans now play exclusively at venues like Topgolf and simulators
• Whey protein demand breaks supply chain with prices up 50% since January, fueled by 70% of Americans seeking more protein and GLP-1 users preserving muscle

Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more.

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

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Work with our recruiting firm → https://talent.fitt.co/

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Reach out → [email protected]

Today, I'm joined by Alex Taylor, co-founder of Perelel.

An OBGYN-founded women's vitamin company, Perelel provides life stage-specific supplements to support hormonal transitions.

In this episode, we discuss closing the women's health research gap through business.

We also cover:

• Leveraging business to shape policy
• Deploying $5.5M+ toward women's health research equity
• Combining D2C subscriptions and retail partnerships (Erewhon, Amazon)

Subscribe to the podcast → insider.fitt.co/podcast

Subscribe to our newsletter → insider.fitt.co/subscribe

Follow us on LinkedIn → linkedin.com/company/fittinsider

Website: www.perelelhealth.com

Instagram: https://www.instagram.com/perelelhealth/

Alex on Instagram: https://www.instagram.com/its_alextaylor/

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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters:

(00:00) Introduction

(02:19) Personal health journey

(04:41) Autoimmune diagnosis

(05:50) Women's health research gap

(07:20) Founding Perelel

(08:51) Company stage

(10:22) Category maturation

(12:22) Building the trust moat

(14:45) From product to policy

(17:40) Impact program

(20:09) Parallel Pledge

(21:04) Consumer health evolution

(24:40) Business priorities

(26:40) Long-term vision

(27:48) Product innovation

(28:43) Where to follow

(29:08) Conclusion

May 29, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• Noom launches at-home biomarker kits measuring 17 markers with microneedle collection, finding 70% of users have high LDL cholesterol despite appearing healthy
• Scientists report single gene-editing infusion lowering LDL cholesterol by 62% with results maintained 18+ months, potentially replacing years of daily medication
• Retro Biosciences reaches $1.8B valuation backed by Sam Altman, entering human trials testing cellular cleanup process to combat neurodegeneration and age-related disease

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → [email protected]

May 28, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• Future Snoops x Spate report finds consumers pulling back from optimization culture, with energy healing reaching 30M+ monthly searches and tai chi interest up 22%
• Signos raises $20M backed by GV and Dexcom to expand AI metabolic health platform combining continuous glucose monitoring with coaching, growing tenfold in six months
• Oura introduces Ring 5 40% smaller than previous generation with blood pressure signals, nighttime breathing analysis, GLP-1 tracking, and AI-powered care partnership

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → [email protected]

May 27, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• Nordic-inspired wellness experiences including saunas and cold plunges grew 62.5% globally from 2024 to 2025, with cold plunge market hitting $355M and sauna industry nearing $1B
• Lucis raises $20M to expand preventative health across Europe as "Function Health for Europe," combining 110-marker blood testing with AI health companion for 10,000 users
• Apple loses momentum in digital health per Bloomberg as wearables shift toward predictive insights, facing competition from Oura and Whoop despite $100B in Apple Watch sales

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → [email protected]

May 26, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• SANCTUM brings wellness raves to NYC with Othership residency, blending HIIT, yoga, and breathwork as Gen Z and millennials seek immersive high-energy wellness experiences
• On and Erewhon launch multi-year partnership spanning apparel, run clubs, recovery events, and co-branded post-workout juice across Erewhon locations
• BCG identifies 15M US "Optimizers" spending $3K annually on longevity stacks including injectables, diagnostics, GLP-1s, and supplements with medical professionals as most trusted source

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → [email protected]

Today, I'm joined by Lauren Makler, co-founder & CEO of Cofertility.

Cofertility helps women freeze their eggs for free by donating half of those retrieved, making egg freezing accessible and donations non-transactional.

In this episode, we discuss rethinking fertility care through human-centered design.

We also cover:

• Building a two-sided fertility marketplace
• Scaling in an emotionally complex category
• Addressing egg freezing's age and cost gaps

Subscribe to the podcast → insider.fitt.co/podcast

Subscribe to our newsletter → insider.fitt.co/subscribe

Follow us on LinkedIn → linkedin.com/company/fittinsider

Website: www.cofertility.com

Careers: www.cofertility.com/careers

Instagram: https://www.instagram.com/cofertility

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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters:

(00:00) Introduction

(02:14) The insight

(04:41) Personal story

(06:56) Broken system

(08:24) Marketplace dynamics

(11:37) Split vs. Keep programs

(13:05) Company scale

(15:33) Operational logistics

(18:11) Demand channels

(21:29) Building trust

(23:47) Platform ambition

(25:53) AI automation

(28:28) What's next

(29:27) Conclusion

May 22, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• Strava overhauls strength training with workout logging, auto-generated muscle maps, and 14 partner integrations ahead of IPO after surpassing 500M uploads in 2025
• Fresha raises $80M at $1B+ valuation processing $15B+ annual transaction volume across 130K businesses in hair, aesthetics, wellness, and fitness
• Oura confidentially files for IPO at $11B valuation targeting 5M paid members this quarter with $2B annual sales run rate

Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more.

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → [email protected]

May 21, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• Life Time launches Dynamic Nutrition Coaching across 190+ clubs with 500+ in-house coaches pairing metabolism guidance with training and recovery

• NBC News poll finds 47% of adults 18-29 would choose to live in past, with 62% believing life will be worse as social media drives anxiety and disconnection

• Nike names The Yard Gym first global training partner after shutting studios, embedding into existing fitness communities with co-branded workouts and equipment

Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more.

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → [email protected]

May 20, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• Club Athletic (formerly The Athletic Clubs) expands to Chicago opening two locations with fixed 20-person training squads emphasizing community and accountability
• Global Wellness Institute values wellness real estate at $876B in 2025 projecting $1.8T by 2030, spanning apartments, hotels, and walkable longevity-focused communities
• GymNation secures $100M investment from BlackRock affiliate HPS to scale from 50 to 100+ gyms across Middle East and Asia serving 200K+ members

Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more.

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → [email protected]