Fitt Insider

February 10, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• Apple scraps AI-powered health coach project after delays, concluding it wasn't keeping pace with competitors like Oura, Whoop, and Ultrahuman

• Oura files patent for AR smart glasses displaying real-time health data controlled through ring-based gestures, positioning itself at center of ambient health tracking

• Hims & Hers pulls compounded oral GLP-1 pill amid regulatory pressure from HHS and FDA, with Novo Nordisk suing for patent infringement

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

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Work with our recruiting firm → https://talent.fitt.co/

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Today, I'm joined by Geoff Cook, CEO of Noom.

Evolved from behavior change app to clinical health platform, Noom combines personalized coaching with medications like GLP-1s to forge better habits and drive long-term health outcomes.

In this episode, we discuss using medication as a catalyst for behavior change.

We also cover:

• Shifting revenue driven by medicated plans

• Microdosing GLP-1s

• Building the "Duolingo of Health"

Subscribe to the podcast → insider.fitt.co/podcast

Subscribe to our newsletter → insider.fitt.co/subscribe

Follow us on LinkedIn → linkedin.com/company/fittinsider

Website: www.noom.com

Programs for weight loss and proactive health available

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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters:

(00:00) Introduction

(01:30) What's changed at Noom

(02:00) Revenue shift

(03:25) GLP-1s as catalyst

(04:20) Food noise silence

(05:35) Discontinuation rates

(06:35) Medication to maintenance

(07:00) Microdosing GLP-1s

(08:35) Challenges and strategies

(09:50) Self-experimentation & preventative health

(12:20) Other supplements

(14:05) Stacking habits

(15:35) What belongs in clinical care?

(16:20) Litmus test

(17:20) Research investment and peer-reviewed studies

(18:25) Largest microdose dataset in the world

(19:30) Virtuous loop

(20:30) Cue, micro-habit, reward framework

(21:25) Gamification

(22:32) Behavior change foundation

(24:00) Condition advantage over competitors

(26:00) Women's health, blood testing, & category expansion

(26:35) Behavior, diagnostics, and clinical care

(28:15) Blood testing for proactive health

(29:20) Care stacks and vertical integration trends

(31:10) IPO timeline and public market readiness

(32:35) 2026 goals

(33:40) Conclusion

February 6, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• Hims launches compounded GLP-1 pill starting at $49/month as needle-free alternative, but Novo Nordisk threatens legal action over what it calls illegal compounding

• Women's Health, Sports, and Performance Medical Institute launches with $50M+ to fund injury prevention research for female athletes

• Peloton reports Q2 revenue of $656.5M missing expectations with paid subscribers down 7% year-over-year, while Brooks reports revenue up 16% marking ninth straight year of growth

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → [email protected]

February 5, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• Club Pilates launches Circuit, its first new national format in seven years, blending strength and cardio as women take up more athletic workouts

• Puma creates standalone Training business unit separate from Running, following growth in functional training and fitness racing like HYROX partnerships

• Carbon Health files Chapter 11 bankruptcy after raising $600M+, as clinic-heavy model with high fixed costs proves unsustainable despite $3.3B peak valuation

• CAVU closes $325M fund exceeding target to back culture-led wellness brands, signaling continued investor confidence in trustworthy consumer products

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → [email protected]

February 4, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• Lotus Health AI raises $41M to scale free primary care platform monetized through sponsorships, using doctor-in-the-loop model as AI becomes front door to care

• Midi Health raises $100M Series D at $1B+ valuation, expanding beyond menopause into metabolic and musculoskeletal care while treating 25K+ patients weekly

• Fitbit co-founders unveil Luffu, an "intelligent family care system" organizing health info across kids, parents, and pets to reduce caregiver mental load

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → [email protected]

February 3, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• Unbound opens preventative health club in London blending diagnostics with coffee shop, listening bar, and community events — positioning longevity as shared practice, not tracked metrics

• Nike relaunches ACG as standalone outdoor-performance brand with trail footwear, elite athletes, and first retail location in Beijing as trail running explodes

• Peloton cuts 11% of workforce concentrated in engineering and enterprise teams following slow AI-powered hardware sales and $100M cost-cutting plan

• Sekra, backed by Uber founder Travis Kalanick, raises $12.5M to build tech-enabled rental housing with wellness features targeting trillion-dollar wellness real estate market

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → [email protected]

Today, I'm joined by Michelle Larivee, founder & CEO of WTHN.

With five NYC clinics and a recent Ulta Beauty launch, WTHN is modernizing acupuncture — offering personalized TCM treatment plans and tools to address bodily dysfunction at its root.

In this episode, we discuss taking ancient healing practices mainstream.

We also cover:

• Ulta and Canyon Ranch partnerships

• The healthcare-meets-wellness studio model

• Breaking down barriers like myths, access, and education

Subscribe to the podcast → insider.fitt.co/podcast

Subscribe to our newsletter → insider.fitt.co/subscribe

Follow us on LinkedIn → linkedin.com/company/fittinsider

WTHN's Website: www.wthn.com

Use code FittInsider25 for 25% off first time client session in NYC or online purchase

Visit studios in New York or shop products nationwide

Michelle's LinkedIn: https://www.linkedin.com/in/michelle-larivee-35640012/

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters:

(00:00) Introduction

(01:17) WTHN's mission

(02:02) Personal healing journey

(03:35) Why acupuncture is inaccessible

(05:30) Barriers to entry

(07:00) Progress in New York

(08:22) Education as the key

(09:21) Following yoga and meditation's path to accessibility

(10:32) Omnichannel strategy

(12:00) Core of the business

(14:15) Physical expansion strategy

(15:15) Why New York

(16:33) Operational challenges

(19:43) Consumer trends

(21:00) The original longevity tool

(22:15) Healthspan over wellness

(23:30) Balancing medical legitimacy with accessibility

(24:24) Membership model

(26:15) 2026 priorities

(27:00) Ulta and Canyon Ranch partnerships

(27:30) Corporate wellness and hospitality convergence

(29:43) Breaking down barriers between practitioners

(30:30) Where to try WTHN

(31:32) Conclusion

Keywords:

Fitt Insider, Joe Vennare, Michelle Larivee, WTHN, Acupuncture, Traditional Chinese Medicine, Wellness, Longevity, Preventative Healthcare, Pain Management, Fertility, Stress Management, Nervous System, Studio Model, Omnichannel, Corporate Wellness, Health Span, Business, Entrepreneurship, Fitt Insider Podcast

January 30, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• Hims & Hers airs Super Bowl spot titled "Rich People Live Longer," framing consumer health as response to structural inequity in preventive care access

• Climatic raises $10M seed round to launch first daily lung health system backed by Mount Sinai research, creating new wellness category

• AG1 announces Hugh Jackman as global ambassador as Bryan Johnson publicly criticizes the brand, sparking debate over clinical evidence and supplement credibility

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

\Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → [email protected]

January 29, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• Sword Health acquires Kaia Health for $285M, expanding AI Care platform into Germany's 70M+ person reimbursement system

• Flo Health and Mayo Clinic study finds U.S. women lag behind UK, Canada, and Australia in recognizing perimenopause symptoms

• Life Biosciences receives FDA clearance for first human trial of partial cellular reprogramming, targeting glaucoma using gene therapy

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → [email protected]

January 28, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• Anta Sports buys 29% stake in Puma for $1.8B, becoming largest shareholder and positioning as global challenger to Nike

• Top tennis players told to remove Whoop devices at Australian Open as Grand Slams debate fairness of real-time data access

• Kevin Hart joins Burn Boot Camp as equity partner and franchisee, opening own location as part of growing wellness portfolio

• Ulta Beauty pilots Wellness by Ulta Beauty concept, expanding into supplements, sexual wellness, and recovery with in-store educators

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → [email protected]