Fitt Insider

Today, I'm joined by Dr. Daisy Robinton, co-founder & CEO of Oviva Therapeutics.

Daisy is a Harvard-trained molecular biologist on a mission to extend female healthspan. Targeting ovarian function as a lever for longevity, Oviva hopes to make menopause optional.

In this episode, we discuss how Oviva Therapeutics plans to deliver additional years of vibrant living to women. Plus, we talk about the intersection of biology and longevity.

We also cover: • The future of women's health • How lifestyle interventions impact aging • Oviva's process for developing novel therapeutics

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Oviva Therapeutics Website: https://www.ovivatx.com/ Daisy's LinkedIn: https://www.linkedin.com/in/daisy-robinton-phd-97785b35/ Daisy's IG: https://www.instagram.com/daisy_robinton/?hl=en Daisy's Email: [email protected] Daisy Speaking at SXSW: https://www.shemedia.com/sxsw-2024/speakers Daisy Speaking at Live Long Summit: https://www.livelongsummit.com/

- The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/

Chapters: (00:00) Introduction (01:31) Oviva Therapeutic background (03:35) Understanding ovarian aging (07:09) Oviva's scientific research (10:08) Challenges and opportunities in women's health (11:34) Operations of a biotech company (16:00) Oviva's long-term goals (19:35) The future of women's health and longevity (20:46) Preserving ovarian function (21:50) Therapeutic interventions and lifestyle changes for women's health (23:29) Timeline for the therapeutics to be released (26:01) Consumer education and regulatory changes (31:52) Efficacy and skepticism (35:24) Conclusion

Today, I'm joined by Phil Levin, Founder & CEO of LiveNearFriends.

After starting a coliving compound in Oakland, Phil saw the impact of community on well-being firsthand. Encouraging others to follow suit, he launched LiveNearFriends, a social real estate platform helping loved ones find homes near each other.

In this episode, we discuss designing neighborhoods for social wellness. Plus, we talk communes, country clubs, Blue Zones, and more.

We also cover:

• How living within walking distance of your favorite activities impacts wellness • Phil's insights from living at the Radish coliving community in Oakland • Transforming real estate to encourage community

Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider

LiveNearFriends Website: https://livenearfriends.com/ Phil's Twitter: https://twitter.com/levin_phil

- The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/

Chapters: (00:00) Introduction (01:09) Phil's background (05:31) Creating intentional communities (07:14) The importance of community for well-being (09:49) Making intentional living practical (11:28) Live Near Friends platform (14:43) Live Near Friends business model (18:43) Economic case for intentional living (19:57) Real Estate Agent priorities (21:00) Wellness Real Estate and communes (24:16) Neighborhood communities vs. transients (26:40) Education component (28:33) Short term roadmap for Live Near Friends (29:34) Long term impact aspirations (33:06) Conclusion

Today, I'm joined by Will Bartholomew, founder and CEO of D1 Training.

Will developed the idea for an athletics-based training center after an ACL injury cut his NFL career short. Since 2001, D1 has grown from one Nashville location to 40+ facilities nationwide — helping aspiring college athletes, pros, and the general public reach their goals.

In this episode, we discuss Will's journey scaling a multi-million-dollar business. Plus, we talk trends in youth sports and boutique fitness.

We also cover:

• D1's approach to athletic training and fitness • Having Peyton Manning and Chris Paul as investors • Deciding to franchise after being privately run for 16 years

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D1 Training's Website: https://www.d1training.com/ D1 Training's IG: https://www.instagram.com/d1sports D1 Training's FB: https://www.facebook.com/D1Sports/

D1 Training is actively seeking qualified, community-minded franchisees with a passion for the fitness industry to continue its growth through single and multi-unit franchise deals. For more information on D1 Training and franchise opportunities, please visit https://www.d1franchise.com/

- The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/

Chapters: (00:00) Introduction (01:53) D1 Training's background and growth (04:03) Business model and coaching approach (05:49) Recruiting and training coaches (07:45) Scaling and franchising (10:09) Will deciding to follow his passion and go all in on D1 Training (14:20) Creating a team environment at D1 Training (16:26) Facility size and programming (19:12) Diversifying revenue streams (21:30) Peyton Manning and other professional athlete involvement (24:04) Corporate-owned locations vs franchising (25:03) Youth sports and getting kids active (28:15) Emphasis on strength and conditioning for athletes (31:40) Future roadmap and Will's focus (32:35) Conclusion

Today, I'm joined by Nick West, co-founder & CEO of Bandit.

Born in NYC, Bandit is an apparel brand founded for runners, by runners. The company's community vibes and state-of-the-art gear catapulted it to cultish success — but its physical products are just the beginning.

In this episode, we discuss Bandit's mission to evolve the sport of running. Plus, Nick shares the secrets to building a loyal following.

We also cover:

• What Nick and his co-founder brother learned from working in ecommerce • How Bandit leveraged pop-ups, run clubs, and content to build community • Bandit's vision for building a timeless brand with global reach

Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider

Bandit's Website: https://banditrunning.com/ Bandit's IG: https://www.instagram.com/banditrunning/

- The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/

Chapters: ​​(00:00) Introduction (00:40) Nick's background (01:54) Founding Bandit Running (07:08) Building a brand and community (12:30) Executing a community-first strategy (15:33) Expanding the community and global reach (20:10) Differentiating in a crowded market (24:39) Fundraising and creating a vision (28:53) Building a timeless brand (32:37) Product offerings and plans for the brand (36:52) Future roadmap (39:26) Conclusion

Today I'm joined by Jeff Zwiefel, executive director of Life Time MIORA.

Former president and COO of Life Time, Jeff now heads the brand's spinoff concept MIORA. Targeting the medical wellness market, MIORA longevity clinics pair personalized training and nutrition programs with medical and aesthetic treatments to help members reach their goals.

In this episode, we discuss Life Time's evolution from gym chain to athletic country club, and its plans to prescribe GLP-1s.

We also cover:

• How Life Time's events business works to compliment its gyms • The company's plans for expanding its longevity clinics • Where MIORA fits in Life Time's overall strategy

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MIORA: https://my.lifetime.life/clubs/mn/target-center-minneapolis/services/miora.html Life Time's Website: https://www.lifetime.life/ Life Time's IG: https://www.instagram.com/lifetime.life

- Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/

Chapters: (00:00) Introduction (00:44) Background on Jeff and Life Time (05:22) Life Time's value proposition (07:38) Life Time's in person events (10:46) Challenges with diversified offerings (14:37) MIORA longevity clinics (19:10) Integrated health services into gyms (21:12) Implementing longevity services properly and effectively (26:55) How Life Time is implementing GLP-1's (28:04) Prescribing medication with a multidisciplinary approach (29:43) Push into longevity services and healthcare (31:28) Bringing longevity programs to the masses (37:13) Keeping a complex business as simple as possible (39:29) Conclusion

Today I'm joined by Crunch Fitness CEO Jim Rowley.

Known for its inclusive atmosphere, the national gym chain offers a mix of classes, state-of-the-art equipment, personalized training programs, and digital experiences.

In this episode, we discuss the future of fitness franchises — including the role of group classes, wellness offerings, and recovery modalities. Plus, Jim shares why Crunch won't be dispensing GLP-1s. In this episode, you'll learn:

• Crunch's franchise-first strategy and roadmap • About Jim's leadership style and vision for the company • How gym offerings are evolving as more people seek wellness

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Crunch Fitness Website: https://www.crunch.com Crunch Fitness IG: https://www.instagram.com/crunchgym Crunch Fitness FB: https://www.facebook.com/CRUNCH/ Crunch Fitness Franchisee Website: https://www.crunch.com/franchise

- Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/

Chapters: (00:00) Introduction (00:38) The state of Crunch Fitness (02:19) Brand, culture, and community (06:14) Gym floor layout and programming (10:33) Future gym formats and locations (13:30) Crunch's holistic approach to health (16:58) Jim's view on obesity drugs (19:33) The value of hard work and exercise (22:03) How Crunch+ fits into the overall business strategy (25:52) Growth and future roadmap (27:59) Conclusion

Today, I'm joined by Rachel Drori, founder of Daily Harvest, a plant-based frozen meal delivery service.

Valued at over $1B in 2022, Daily Harvest is reimagining frozen food. Partnering with Kroger, the company recently expanded into retail — launching its pre-prepped smoothie, soup, and healthy bowl kits to the masses.

In this episode, Rachel discusses preparing to step down as CEO. Plus, we talk entering grocery stores, weathering a recall, and trying to transform a broken food system.

In this episode, you'll learn:

• About Rachel's 10 year journey as founder • Daily Harvest's long-term mission and future plans • The pros and cons of starting D2C before going brick-and-mortar

Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider

Daily Harvest's Website: https://www.daily-harvest.com Daily Harvest's IG: https://www.instagram.com/dailyharvest Pasta Collection: https://www.daily-harvest.com/browse/pasta

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Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/

Chapters: (00:00) Introduction (01:32) Rachel's background and Daily Harvest overview (05:44) Challenges in the food industry (11:03) Sustainability and making an impact (14:52) Food as medicine (18:26) Building a mission-driven business (22:41) Impact and future of the CPG industry (23:49) The importance of food system education (26:05) Expanding into the frozen food aisle (29:36) Challenges and opportunities in brick-and-mortar expansion (33:45) Handling a product recall and lessons learned (38:36) Mission-driven decision-making and values (39:31) Transitioning out of the CEO role (42:33) Future roadmap and company outlook (43:24) Conclusion

Today I'm joined by TRX founder Randy Hetrick & CEO Jack Daly.

In the 90s, former Navy SEAL Randy Hetrick developed portable suspension straps while on deployment before launching TRX in 2004, then led the business for 15 years before selling. In 2022, Randy teamed up with Jack Daly to buy the brand back out of bankruptcy, kicking off a new chapter for the company.

In this episode, we discuss TRX 2.0. We also cover new product development, acquisition opportunities, and TRX's digital platform.

In this episode, you'll learn:

• How the pair plans to reimagine the brand • TRX's current offerings and future vision for functional training • Why Jack and Randy believe people are the key to TRX's success

Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider

Episode 52 with Randy: https://www.youtube.com/watch?v=prqDd7vkRBI TRX's Website: https://www.trxtraining.com TRX's IG: https://www.instagram.com/trxtraining OutFit Training's Website: https://outfittraining.com

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Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/

Chapters: (00:00) Introduction (01:10) State of TRX (09:08) Rebuilding TRX (13:27) Fixing the foundation of the business (17:24) Jack and Randy's acquisition of the company out of bankruptcy (22:04) Bringing in talented people (25:19) D2C strategy (28:54) The Ybell acquisition and product innovation (34:02) TRX's content and digital platform strategy (38:46) Industry trends and TRX's focus (40:53) Continuing to prioritize functional fitness (42:59) Long-term vision and roadmap (46:24) Randy's newest company OutFit (52:12) Conclusion

Happy new year!

To kick off 2024, we're changing things up a bit.

We have some incredible episodes lined up, but today – we're sharing a behind-the-scenes look at Fitt Insider and a preview of what's to come.

In this episode, we cover: • Fitt Insider's backstory and mission • Highlights from 2023, including sponsorships, press releases, and international growth • New offerings, including our recruiting firm and consulting business • Our plan to invest in more health and fitness startups

Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Newsletter & podcast sponsorship: https://insider.fitt.co/sponsorship/ Investments: https://capital.fitt.co/ WellToDo: https://welltodoglobal.com/

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Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider

Today, I'm joined by Julie Cartwright, president of Pvolve, an innovative low-impact fitness program with in-studio and at-home offerings.

Founded in 2017 by Rachel Katzman, Pvolve leverages resistance-based functional movement training to help exercisers restore body alignment and health. Ditching the no pain, no gain mantra, the company is proving fitness doesn't have to hurt to be effective.

In this episode, we talk about the brand's signature equipment and workouts. Plus, we discuss key partnerships, retail opportunities, and franchise expansion plans.

In this episode, you'll learn:

• How actress Jennifer Aniston got involved with the company • Julie's advice for standing out in the competitive boutique franchise market • Pvolve's omnichannel strategy spanning digital content, equipment, and studios

Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider

Pvolve Website: https://www.pvolve.com/ Pvolve IG: https://www.instagram.com/pvolve/

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The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they're creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at https://fitt.co/jacktaylor

Chapters: (00:00) Introduction (01:19) Julie's background and role at Pvolve (05:20) Differentiating Pvolve from fitness trends (09:26) The evolution of Pvolve since 2017 (12:42) Getting awarded a grant to research functional fitness and chronic lower back pain (16:28) Competing in the boutique fitness space (19:53) Jennifer Aniston's involvement (22:51) Future growth strategy (23:48) Clinical study on longevity and aging youthfully (26:53) Julie's outlook on the future of boutique fitness (30:21) Pvolve's digital content strategy (34:44) Conclusion