Fitt Insider

Today, I'm joined by Dave Long, co-founder & CEO of Orangetheory Fitness, a HIIT-based boutique studio franchise.

Founded in 2010, Orangetheory's science-backed, heart rate-based workouts aim to deliver maximum results in a short amount of time, splitting exercisers between treadmills, rowers, and strength equipment. Growing its international community, OTF has opened over 1.5K studios in 25+ countries.

In this episode, we discuss the company's tech-driven approach to interval training, Dave talks about getting back into growth mode post pandemic, and we explore the potential for healthcare-prescribed group fitness.

In this episode, you'll learn:

• How Dave and team build product and community by taking classes themselves • Why new class concepts are part of the brand's strategy • How Orangetheory is laying the framework for movement as medicine

Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider/

-

The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they're creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at JackTaylorPR.com/Fitt

Chapters: (00:00) Introduction (01:37) Orangetheory's current state (03:25) Orangetheory's franchises (06:40) Post-pandemic experience and growth strategy (10:07) Building product and community by taking classes (12:32) Marketing strategies (17:14) Hybrid fitness sentiment (21:06) Creating and executing new class concepts (27:50) Personalizing members experience to reach their goals (30:31) Future growth plans (33:09) Conclusion

Today, I'm joined by Christian Toetzke, founder & CEO of HYROX, a global fitness racing competition.

Christian, a former professional athlete and entrepreneur, created HYROX with the goal of making fitness more accessible and engaging for people of all fitness levels. The company hosts mass-participation events, putting competitors on the clock for a series of functional exercises, while licensing training programs to gyms across the world.

In this episode, we discuss the rise of fitness racing, and Christian breaks down why the company's challenge is both inclusive and effective.

In this episode, you'll learn:

• How HYROX is more approachable than CrossFit • Christian's plan to partner with gyms to complement its rapidly growing events business • What it takes to be the "marathon of fitness racing"

Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider/

HYROX Website: https://hyrox.com/

-

The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they're creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at JackTaylorPR.com

Chapters: (00:00) Introduction (01:21) HYROX background (03:02) Christian's journey to founding HYROX (11:02) The HYROX philosophy and race format (17:14) HYROX vs. CrossFit (25:02) Revenue streams and growth strategy (33:47) Partnering with gyms (42:21) HYROX's vision and roadmap (47:25) Future partnerships to look out for (50:42) Conclusion

Today, I'm joined by Rachel Soper Sanders, co-founder & CEO of Rootine, a personalized nutrition and diagnostics platform.

Founded in 2018, Rootine's unique approach to health and wellness combines DNA testing with a genomic algorithm to create customized vitamin subscriptions tailored to each member's specific needs, be it performance, stress-reduction, or everyday health.

In this episode, Rachel details the shortcomings of the unregulated supplement industry and how to remove barriers between wellness, nutrition, and healthcare.

In this episode, you'll learn:

• How Rachel's poor experience with healthcare led her to start Rootine • Why proof of impact is key to reshaping a broken system • How the one-size-fits-all supplement industry is making people sicker

Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider/

-

The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they're creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at JackTaylorPR.com

Chapters:

(00:00) Introduction (01:21) Rachel's background (04:58) About Rootine (06:54) Rachel's journey to founding Rootine (10:30) Building products around customer data (13:38) Being a Rootine member (16:45) Future of personalized nutrition & supplementation (19:05) Growth strategies (21:33) Quality of personalized supplements (24:02) Rachel's opinion on one size fits all supplementation (27:44) Integrating wellness into healthcare (32:28) Healthcare industry and retail (34:40) Future roadmap (35:47) Conclusion

Today, I'm joined by Michael Easter, best-selling author, professor, and advocate for rewilding the modern lifestyle to achieve optimal health.

Acclaimed author of The Comfort Crisis, Easter's work focuses on how humans can integrate modern science and evolutionary wisdom for improved health, meaning, and performance in life and at work.

In this episode, we talk about the value of doing hard things and the pitfalls of obsessing over health wearables and wellness routines. He also explains his "2 Percent" philosophy for living a healthier and happier life.

In this episode, you'll learn:

• Michael's career journey that led him to writing The Comfort Crisis • How short-term discomfort can lead to long-term growth • Why wearable data and routines can be a negative thing

Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider/

-

The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they're creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at JackTaylorPR.com

Chapters: (00:00) Introduction (01:53) Michael's background (03:31) Origin of The Comfort Crisis (07:41) Michael's trip to the arctic (12:17) Incorporating discomfort into daily life (14:10) The benefits of carrying weight (18:27) Michael's "2 Percent" philosophy (23:28) The pros and cons of health wearables (26:51) Are morning routines beneficial? (30:48) Using your most productive time for your main goal (33:15) Showing up and doing the work (36:15) Michael's take on AI (39:37) Rights of passage (40:53) Modern resilience and mental health (42:32) Conclusion

Today, I'm joined by Niki Leondakis, CEO of CorePower Yoga, a national chain of athletic-style yoga studios.

With 220 studios in the US, as well as an on-demand digital platform, CorePower Yoga is the largest privately held yoga chain in the country. Operating at the convergence of physicality and spirituality, the brand's modern approach resonates with its memberbase and extends to its certified teacher training.

In this episode, we talk about Niki's foot in both the hospitality and boutique fitness worlds, and she shares the company's post-pandemic growth strategy. Plus, we talk about why community is a critical component of successful fitness brands.

In this episode, you'll learn:

• What Niki learned from previous experiences in hospitality and as CEO of Equinox • CorePower's growth strategy for digital and physical markets • Why Niki believes in-person classes will never be fully replaced by digital experiences

Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider/

-

The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they're creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at JackTaylorPR.com

Chapters:

(00:00) Introduction

(01:38) Niki's background and joining CorePower Yoga

(04:13) Integrating hospitality with boutique fitness

(09:42) CorePower's origin story and mission

(13:10) Hybrid business model

(21:57) In-studio experience vs digital experience

(27:47) Future growth plans

(30:08) CorePower Yoga's instructor training

(34:19) Future roadmap

(38:20) Conclusion

Today, I'm joined by Brandon Marshall, founder & CEO of House of Athlete, a lifestyle wellness brand training athletes of all levels for peak mental and physical performance.

After a 13-year NFL career, Brandon Marshall founded House of Athlete to empower athletes and fitness enthusiasts to reach their full potential through holistic training, nutrition, and recovery programs at its facilities and on its digital platform HOA+.

In this episode, we discuss Brandon's transition from football to the fitness industry and how mental health and community are key pillars to performance.

In this episode, you'll learn:

• Brandon's journey from NFL player to founding House of Athlete • House of Athlete's approach to achieving peak mental and physical fitness • The highs and lows of being a founder in a highly competitive industry

Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider/

-

The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they're creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at JackTaylorPR.com

Chapters:

(00:00) Introduction

(02:07) About House of Athlete and building a brand

(05:08) Journey to founding House of Athlete

(11:51) Cultivating peak physical and mental fitness

(16:40) Finding committed training clients

(21:11) Brandon's day to day involvement at HOA

(25:54) Building a program off of Brandon's NFL training regimen

(29:22) Future roadmap

(33:04) Building community into the brand

(36:55) HOA's growth plans and economic standing

(39:30) Call to action

(40:15) Being vulnerable during the entrepreneurial journey

(42:12) Conclusion

Today, I'm joined by Julie Rice and Elizabeth Cutler, co-founders of Peoplehood, a "relational fitness" studio.

After founding and exiting SoulCycle, its co-founders Julie and Elizabeth sought to create an experience for people to step back from their busy lives to reflect, listen to others, and talk about their feelings. Launched in 2023, Peoplehood aims to strengthen relationships and build community through in-person and virtual "gathering" rooted in group therapy and emotional support from peers.

In this episode, we talk about the early days of SoulCycle, the power of community, and Peoplehood's approach to emotional wellness.

In this episode, you'll learn:

• The path to Julie and Elizabeth's second act • How community and good relationships are linked to increased healthspan • Peoplehood's unique approach to active listening and sharing within a community

Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider/

-

The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they're creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at JackTaylorPR.com

Chapters: (00:00) Introduction (02:02) About Peoplehood (05:21) Boutique fitness and founding SoulCycle (10:58) Journey to founding Peoplehood (16:18) Building community into the brand (21:43) Peoplehood's emphasis on mental and relational health (27:55) Future growth plans (31:07) Physical and digital expansion (32:48) What it's like to be a 2nd time founder (40:51) Current state of fitness (44:36) Conclusion

Today, I'm joined by Calley Means, co-founder of TrueMed, a payment solution helping consumers spend pre-tax HSA/FSA dollars on a healthy lifestyle.

TrueMed is striving to align economic incentives and healthy living. By helping consumers utilize funds from their HSAs/FSAs accounts, Calley and team are making it easier and more affordable for them to buy healthy food, supplements, fitness equipment, and wellness products with their money, before taxes.

In this episode, we discuss how healthy habits act as medicine and how Big Food and Big Pharma have compromised our healthcare system.

In this episode, you'll learn:

• How Calley's sister's experience as a surgeon inspired him to start TrueMed • Calley's top-down and bottoms-up approach to change • TrueMed's roadmap for preventative healthcare

Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider/

-

The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they're creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at JackTaylorPR.com

Chapters: (00:00) Introduction (01:35) Calley's background and founding TruMed (07:24) Incentive alignment in our society (15:45) How HSAs and FSAs work (19:53) TrueMed's business philosophy (22:52) History of big pharma and the healthcare industry (29:13) Present state of our medical system (36:07) Digital health companies (41:19) Future roadmap (44:24) Conclusion

Today, I'm joined by Isabelle Kenyon, founder & CEO of Calibrate, a weight loss platform complementing lifestyle coaching with prescription medication.

Calibrate helps people achieve sustainable weight loss and metabolic health through personalized clinical and lifestyle interventions. Founded in 2020, the company's evidence-based programming, expert coaching, and FDA-approved GLP-1 medication has positioned it as a leader in taking on the obesity epidemic.

In this episode, we discuss the company's metabolic reset program, explore the rapid growth of prescription weight loss drugs, and cover the ongoing debate over how best to treat obesity.

In this episode, you'll learn:

• Why Calibrate believes weight loss is about biology, not willpower • The company's methodology for prescribing GLP-1 medication • Isabelle and Joe's perspectives on healthy weight loss and prescription medication

Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider/

-

The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they're creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at JackTaylorPR.com

Chapters: (00:00) Introduction (01:15) About Calibrate (02:39) Enterprise vs. DTC business model (03:39) GLP-1 potential TAM (05:10) What differentiates Calibrate? (08:29) Finding the ideal long-term care model for patients (12:59) Is obesity about willpower or biology? (19:01) Metabolic health and food (23:07) GLP-1's that are covered by insurance (26:20) If the product works, the business works (29:35) Scaling Calibrate (30:54) Systemic obesogenic environment (35:13) Future roadmap (37:44) Conclusion

Today, I'm joined by Melissa Eamer, founder & CEO of Modern Age, an aging wellness clinic based in NYC.

Melissa founded Modern Age after bearing witness to her mother's physical and mental well-being deteriorate rapidly years prior. A digital-first care provider, the company leverages an internal medical team, evidence-backed treatments, and both virtual and in-person clinics to help patients increase their healthspans and quality of life.

In this episode, we talk about the company's hybrid approach to aging well, using personalized biomarkers to determine holistic treatments, and the role of longevity science in public health.

In this episode, you'll learn:

• How Melissa's roles with Glossier and Amazon prepared her for Modern Age • How subjective health is essential to overall well-being • Modern Age's offerings and how they optimize patients' mental and physical health

Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider/

-

The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they're creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at JackTaylorPR.com

Chapters: (00:00) Introduction (01:18) About Modern Age (02:15) Modern Age's approach on aging (04:20) Hybrid clinics (05:13) Modern Age's offerings (08:40) Paying cash vs. through insurance (09:39) Process for deciding what services to offer (12:04) Wellness vs healthcare (15:15) Future expansion plans (17:12) Melissa's experience at Amazon (21:42) Melissa's journey to starting Modern Age (24:22) Fundraising (26:07) Choosing the right investors and board (27:05) Modern Age Team (29:08) Growth strategies (33:03) Melissa's opinion on Bryan Johnson's Blueprint methodology (35:53) Future roadmap (37:29) Conclusion