Guest: Mary Naylor, a coach at CEO Coaching International. Mary is a repeat founder, CEO, and board member working in diverse sectors including customer loyalty, consumer services, concierge and lifestyle services, hospitality, travel, financial services, call center customer service, and technology platforms. She has 30 years of expertise in enterprise business development, go-to-market strategies, sales optimization, channel partnerships, team building, and fundraising.

Quick Background: What's the BIGGEST mistake CEOs make about their go-to-market strategy?

Acting like it's finished.

Consistently studying and refining your value proposition, customer profile, and messaging is the only way to keep your company competing, growing, and Making BIG Happen.

On today's show, Mary Naylor walks us through the five steps she uses to ensure that a CEO's go-to-market strategy stays relevant and dynamic in a constantly evolving marketplace.