Professional Sales Tips you'll learn today on The Sales Podcast...

• Marketing for over a decade
• 7-year focus on financial advisers
• Early in the paid marketing space like YouTube and Facebook ads
• An internet marketing guy he followed took his skills to old school industries that weren't great at marketing and Chris did the same
• Chris was drawn to the financial markets when he was younger so he focused on that niche
• He was a "traditional" marketing agency for his clients
• It worked, but he saw the problem that more leads is not always the answer
• Get a better backend in place to nurture these leads 

Related episodes and posts

• Blinking cursor syndrome
• Repurpose your content
• Fix your follow-up failure

• You need a multi-media, multi-step follow-up sequence
• Too many companies just want to pay for "hot leads" and they stack names into a system that can't handle them
• You need to get better at converting your leads
• A lot of companies are fine and offer a great product/service that people want but they can't sell!
• They focus on the easy wins and they end up being fat, dumb, and happy
• They really don't know how to sell
• Most companies do not have a CRM or they are not using it properly
• Let your authenticity come through your marketing
• Content is still king
• Sort, sift, and separate by being effective
• Fix your follow-up failure

More leads is not always the answer."

• A monthly newsletter is not follow-up
• You must do more to follow-up
• Master intent-based prospecting
• Look at who is opening your emails and watching your videos
• Do lead-scoring in your CRM
• Not all leads are created equally
• Create timely, essential reports
• Report on industry news
• Create a simple selfie video
• You can't avoid prospects by giving free, valuable content
• What are the FAQs and SAQs
• How to handle the blinking cursor syndrome

There's always someone who wants to buy and you can dumb-luck your way into a sale with decent marketing."

• Have a content calendar
• Make it a priority
• Retarget your website visitors, especially your YouTube visitors

Sales Growth Tools Mentioned In The Sales Podcast

• Get his free checklist for increasing your profitability and sales growth