In this episode of The Floral Hustle, Jen dives into the rise of Poppy Flowers and why their business model is resonating with modern couples. Spoiler alert: it’s all about pricing transparency. Jen breaks down how this simple shift—openly sharing pricing and offering easy, a la carte-style ordering—has made Poppy so appealing, and why florists should stop resisting this strategy. If you're tired of getting ghosted, want to book more budget-friendly weddings, or are simply ready to simplify your process, this episode is packed with actionable insights.

What You’ll Learn:

• Why pricing transparency is a floral industry game changer
• How Poppy’s business model mimics a la carte flower programs
• The dangers of working for companies that undervalue local florists
• How to structure your own a la carte flower offerings
• Jen’s tips on building base recipes and “starting at” pricing
• Why you don’t need to custom-quote every bouquet
• How Jen generated $36K+ from her a la carte weddings with minimal effort
• Steps to make your floral business easier and more profitable

Links & Resources:

• Poppy Flowers Website
• Listen to Jen’s past episodes on a la carte flowers
• Want help building your a la carte program? DM Jen on Instagram @‌thefloralhustle
• Apply for the Floral CEO Mastermind

Follow Jen:

• Website: http://www.thefloralhustle.com
• Instagram: @‌thefloralhustle