The Flower Files: The Wildly Native Podcast

Flower Farmers: It's a Real Job


Listen Later

The muddy, exhausting, and deeply rewarding reality of flower farming doesn't match the idyllic images you see on social media. When you picture flower farmers, you probably imagine whimsical figures floating through fields in flowy dresses, effortlessly gathering perfect blooms. But as Kenley and Lizzie of Wildly Native Flower Farm reveal, the truth involves 5:30 AM starts, battles with intimidating insects called cicada killers, and planning complex crop rotations 18 months in advance.

The misunderstandings are constant and sometimes comical. From Kenley being mistaken for a plumber while grabbing lunch covered in mud, to Lizzie repeatedly being asked if she's a wedding planner while delivering arrangements, these women constantly defend their profession as "real work." They navigate a complex business that spans growing, designing, retail partnerships, weddings, and even culinary flowers—all while managing the unpredictable variables of agriculture.

What makes their story particularly compelling is how they've built successful careers despite these challenges. Kenley proudly shares that she bought her first house at 19 through her flower farming work, defying expectations about what's possible in this industry. The team has expanded to include loyal staff who become like family, recognizing that in a small business, each person needs to understand the entire operation's flow.

For aspiring flower farmers or anyone who's ever admired a beautiful arrangement, this episode offers a glimpse behind the curtain. The reward for all this hard work? Seeing a bride's face light up when receiving her bouquet, or watching the cooler fill with seasonal blooms after months of careful cultivation. These moments of joy and accomplishment make the mud, sweat, and confusion worthwhile.

Want to experience locally-grown flowers with exceptional quality, sustainability, and unique varieties? Find Wildly Native Flower Farm's arrangements at several local shops or follow them to learn more about their wedding and event designs. Share your thoughts on the real work behind beautiful things—we'd love to hear from you!

The Flower Files Podcast Instagram 🌿

https://www.instagram.com/the.flowerfilespodcast

Wildly Native Flower Farm Instagram 🌸

https://www.instagram.com/wildlynativeflowerfarm

Find more of everything on our website!!

https://wildlynativeflowerfarm.com/

Grab a copy of our latest guide - The Garden Goal Planner 🪴

https://liza-goetz.mykajabi.com/offers/KDBK8Qmz/checkout

Not sure what to grow? Find out our Top Cutting Flowers for your Garden 🌻

https://liza-goetz.mykajabi.com/offers/KupKCEsZ/checkout

...more
View all episodesView all episodes
Download on the App Store

The Flower Files: The Wildly Native PodcastBy Liza Goetz

  • 5
  • 5
  • 5
  • 5
  • 5

5

2 ratings


More shows like The Flower Files: The Wildly Native Podcast

View all
Wise Traditions by Weston A. Price Foundation w/ Hilda Labrada Gore

Wise Traditions

2,317 Listeners

The Cut Flower Podcast by Roz Chandler

The Cut Flower Podcast

22 Listeners

The No-Till Flowers Podcast by Jennie Love

The No-Till Flowers Podcast

299 Listeners

grow, cook, eat, arrange with Sarah Raven & friends by Sarah Raven

grow, cook, eat, arrange with Sarah Raven & friends

212 Listeners

Field and Garden with Lisa Mason Ziegler by Lisa Mason Ziegler

Field and Garden with Lisa Mason Ziegler

386 Listeners

The Dirt on Flowers by Shannon Allen and Lyndsay Biehl

The Dirt on Flowers

335 Listeners

Seed Talk with Lisa & Layne by Lisa Mason Ziegler & Layne Angelo

Seed Talk with Lisa & Layne

154 Listeners

The Backyard Bouquet Podcast: Cut Flower Podcast for Flower Farmers & Backyard Gardeners by Jennifer Gulizia of The Flowering Farmhouse

The Backyard Bouquet Podcast: Cut Flower Podcast for Flower Farmers & Backyard Gardeners

92 Listeners

Six Figure Flower Farming by Jenny Marks

Six Figure Flower Farming

160 Listeners