My guest today is Founder and President of Shore Consulting, Inc. a company specializing in field-tested and proven psychology-based sales training programs. He is a top-selling author, an award-winning keynote speaker, and the host of the popular sales podcast, The Buyer’s Mind. With over 30 years of real-world, frontline experience, his advanced sales strategies spring from extensive research into the psychology of buying and selling. He teaches salespeople how to climb inside the mind of their customers to sell the way their buyers want to buy. Using these modern, game-changing techniques, his clients generated over $30 billion in sales last year.