Sometimes you gotta go back to go forward. Guest Danny O'Malley, the President and Founder of Before the Butcher, thematically breaks down how we build new products by listening to us, the consumers. Seems straightforward. It's anything but, as Danny explains in this week's episode.

We discuss what has NOT been working when it comes to plant-based burgers, why you gotta actually listen to your customers and build what they really want (and why many folks pay lip service to this), and what it takes to survive the inevitable belt-tightening that happens in any food industry.

You can find Danny here [https://www.linkedin.com/in/danny-o-malley-2638573a/]

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Today we're joined by Greg Jaffe, noted food policy expert and advocate for biotechnology-driven food production. Greg has spent a life working in food, first at the Department of Justice and Environmental Protection Agency, then at the Center for Science in the Public Interest, and most recently at the US Department of Agriculture. He has since left government and launched his own agency to help others solve their emerging food tech issues. Greg is a deep thinker and thoughtful policy maker. If you ever wanted to meet the kind of person who makes food policy for a country, well, here you go! Greg and I have crossed paths over the years many times on numerous issues - we discuss biotechnology as necessary move forward for food, the challenges he's seen in getting through to consumers, and frankly, what we can do to build a healthy future.

You can reach Greg here [LINK https://www.linkedin.com/in/gregory-jaffe-034b60232/

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Today we're joined by noted author and food journalist, Larissa Zimberoff. We dig into food trends, who's paying for all these new food innovations, and the hype and realities of bringing foods to the grocery store.

You can reach her on Linked in here. And her book, Technically Food, can be found here.

https://larissazimberoff.com/book

Her substack (great read) can be found here

https://www.linkedin.com/in/lzimberoff/

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Today we are joined by Dr. Susan Mayne, noted nutritional scientist, federal food safety expert, and former center director for the Center for Food Safety and Applied Nutrition at FDA. We discuss what it took to lead FDA's food work for two decades, her leadership philosophy, and where she thinks the FDA and our country is heading as we continue to learn more about our diets. 

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Today Eric chats with Food Fix Founder and Editor-in-Chief Helena Bottemiller Evich, arguably the most plugged in journalist to RFK Jr and FDA Food Safety. We dig into the fundamental question: What is happening at FDA under RFK Jr's leadership? It's...a lot. Helena's reporting focuses exclusively on food safety and food safety policy. Her reporting has broken major stories on the failings of infant formula production, red tape slowdowns, and has been a champion of food innovation policy. Her weekly newsletter is the go to read for consumers and food industry, and she was the first to say that RFK would not be confirmed, but also the likely places he would begin to re-shape his department. You can more from Helena at Food Fix: https://foodfix.co/."

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Today we discuss RFK Jr and finding ways to realistically make us healthier. Ricky Silver is the CEO of Daily Harvest, a leading fresh and nutritious whole foods company thinking about our health as a successful business. We discuss ways to work with the current administration, organic foods, and the ways you can be a smarter consumer at the grocery store.

Ricky Silver: https://www.linkedin.com/in/ricky-silver-b4334115

Daily Harvest: https://daily-harvest.com/

Ricky's Op-Ed outlining his proposal for RFK's FDA: https://www.greenqueen.com.hk/daily-harvest-rfk-jr-robert-f-kennedy-health-secretary-make-america-healthy-again/

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We welcome noted author, speaker, and food futurist, Jack Bobo, to Food Truths. Mr. Bobo is the current Executive Director at the UCLA Rothman Family Institute for Food Studies. He has worked previously for the US State Department as a biotechnology and food policy representative, for first-of-its-kind food biotechnology companies such as the first genetically engineered salmon and the first GE apple. He's a thought leader on food systems, food policy, and common sense branding and marketing of new foods. We discuss the importance of branding in food, the problems in the current food system, and how the heck we're getting out of the decade and beyond. You can reach Mr. Bobo @Jack_A_Bobo on X and [email protected]. 

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This episode of Food Truth features an interview with Paul Shapiro, CEO of the Better Meat Co. and author of "Clean Meat," who shares his journey from animal welfare activist to food tech entrepreneur, discussing his views on the food system and how technology can create a more ethical and sustainable future.

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Food Truths - Teaser

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