For Immediate Release

By Neville Hobson and Shel HoltzBusiness News Marketing Business News Tech News

For Immediate Release episodes

January 06, 2022 For Immediate Release #216: FIR Joins MPN
The "For Immediate Release" podcast is joining the Marketing Podcast Network (MPN), the new podcast network from Jason Falls. What does this mean to current listeners? Not a damn thing. The podcast will continue to be available on the FIR Podcast Network and your current subscription will work just fine. But we wanted to let you know about the MPN and why we're making our show available there. Listen for details.
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12 min
January 03, 2022 For Immediate Release #215: Communication Trends for 2022
This is the first of our new shorter episodes that will complement the monthly "Hobson & Holtz Report." Today, Neville and She share their thoughts on trends that will affect communicators in 2022.
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The post FIR #215: Communication Trends for 2022 appeared first on FIR Podcast Network.
15 min
December 20, 2021 For Immediate Release #214: The Hope and The Hype of Web3
In the December Hobson and Holtz Report, Neville and Shel make a few announcements about the future of the show, including an imminent listener survey and plans for short conversations multiple times per week in addition to the monthly flagship show. Also in this episode: A Facebook executive blames society for misinformation and absolves MetaPKAFacebook of any responsibility; the top communicators at better.com resigned after the company's CEO sacked 900 employees on a Zoom call they all thought was just another town hall; a British comedian and commentator has produced a documentary that argues social media gins up anger in its users; propaganda-as-a-service is a possible outcome of the introduce of Large Language Model (LLM) software like Jarvis; there's a lot of hype out there about Web3, so Neville and Shel spend a fair amount of time dissecting it. In his Tech Report, Dan York looks at the State of Word and some elements of Web3.
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1 hr 36 min
November 22, 2021 For Immediate Release #213: Getting Serious About The Metaverse
The metaverse is front-and-center in this episode of The Hobson & Holtz Report as the future of the metaverse begins to take shape and businesses start to pay attention. Also in this episode: You.com is a new search engine that delivers clear advantages over Google for anyone conducting research (as opposed to simply looking for the answer to a question), a look at a methodology for businesses to ramp up their TikTok efforts, and Neville shares his observations about the Center Cam webcam. Updates to social audio services are at the heart of Dan York's Tech Report.
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The post FIR #213: Getting Serious About The Metaverse appeared first on FIR Podcast Network.
1 hr 28 min
October 18, 2021 For Immediate Release #212: When Worlds Collide
Gaming. Blockchain. NFTs. The Metaverse. They are all colliding, creating something bigger than any single one of these platforms. In the October episode of For Immediate Release, Neville and Shel talk about this phenomenon and some of the companies making it happen. Also in this month's Hobson & Holtz Report, Neville and Shel discuss the rise of robo-voices, how some companies are taking a more authentic and organic approach to influence, the widening gap between employees and leaders when it comes to policies for returning to the office, ways to encourage employees to engage and share on an intranet, and whether now is the time to hire a chief metaverse officer. Dan York's Tech Report looks at the recent Facebook outage, Facebook Reels, TikTok's billion-user milestone, Slack Clips, Twitch's code base, and Global Encryption Day.
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1 hr 23 min
September 27, 2021For Immediate Release #211: Come On In! The Culture's Fine!
The September installment of The Hobson & Holtz Report includes reports on these stories:
Apple, Google, and Facebook are all in the news and none of it is good. In fact, some employees are up in arms.
Gartner's Emerging Technology Hype Cycle for 2021 is out.
There are CEOs who won't touch social media with a 10-foot pole. Then there are those who want nothing more than to post a meme that goes viral.
Artificial Intelligence's place in the Gartner Hype Cycle gets its own deep dive.
People tune out bad news for a variety of reasons. Knowing why can help you overcome obstacles and get your message heard.
There's a wide gap between how executives think their companies' cultures have done during the pandemic and how employees feel about it.
Dan York's Tech Report covers a gamut of topics, from LinkedIn ending Stories and Twitter introducing Tips to TikTok enhancing livestreaming and introducing a SiriusXM radio channel.
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1 hr 31 min
August 23, 2021For Immediate Release #210: Dipping Our Toes in the Metaverse
The August installment of The Hobson & Holtz Report includes reports on these stories:
Whatever it turns out to be, the metaverse is absolutely coming as the next iteration of the internet
An update on NFTs: They have more staying power than we originally predicted
Unpacking the vicious cycle of anger, hostility, and outrage on social networks
Internal communicators need to get more involved in how managers manage
Shades of Dooced! How a boss discovering a secret blog changed an employee at a company in Belgium
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1 hr 21 min
July 19, 2021For Immediate Release #209: The Great Resignation
The July installment of The Hobson & Holtz Report includes reports on these stories:
Subway employs SEO and SEM to fight reports that there's no tuna in its tuna sandwich
Wikipedia in Arabic and bring books back to Mosul: A brief interview with Ideas Beyond Borders founder Faisal Saeed Al Mutar
Communicating the return to the workplace is a change management challenge
Is the digital nomad dream over?
Don't give up on Clubhouse just yet: The social audio service has done a deal with TED
Is short-form audio the next big social network trend?
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1 hr 15 min
June 14, 2021 For Immediate Release #208: We'll Zoom You on Webex
The June installment of The Hobson & Holtz Report includes reports on these stories: Half of U.S. adults consider who publishes it as the key factor in assessing a story’s trustworthiness Colgate launches its sonic logo How “Zoom” became the “Kleenex” of video calling Business leaders turn to internal podcasts to stay connected with employees... Continue Reading →
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1 hr 17 min
May 17, 2021FIR #207: About That Bonus...
The May installment of The Hobson & Holtz Report includes reports on these stories:
Research finds that fear is sometimes a great way to influence people's behavior.
A train company emailed employees they were getting a bonus. It turned out to be a cybersecurity test.
Should brands and marketers pay attention to BitClout?
What, exactly, is the hybrid model that is likely to define the future of work?
Employee activism is taking a number of forms. The employee exodus from Basecamp is one of the latest.
Prepare yourself for the changes in travel
Dan York reports on social audio as Clubhouse releases an Android app, Twitter launches Spaces for everyone with more than 600 followers, and Facebook pivots into audio. Also: Instagram and YouTube updates, and Automattic's acquisition of CC Search.
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1 hr 18 min