In this episode of the Taking Aim podcast, host Richard Nance interviews Travis Haley—Force Recon Marine, founder of Haley Strategic Partners, and newly named Guest of Honor at the Marine Corps’ 250th Anniversary Ball—delving into a lineage of warriors tracing back to the 1775 Revolution, with every male ancestor having fought in every major American conflict. Haley recounts growing up on blood-soaked WWII and Korea stories from his grandfather and father, fueling a lifelong sense of duty that led him to sneak into Force Recon despite orders, master every reconnaissance skill from free-fall to combat diving, and question rigid military instruction with a curiosity that often earned beatdowns but later defined his coaching philosophy: instructors parrot, coaches guide. Transitioning from contractor in Iraq to pioneering Magpul Dynamics’ revolutionary training videos (which sold millions and ignited “Gun Culture 2.0”), Haley evolved into a science-driven disruptor—leveraging biomechanics, ocular physiology, and deliberate slow-motion practice to teach red-dot mastery, stress sight pictures, and why “clear front sight” fails under duress. He champions cultural reform over stagnant systems, launching Warrior Zero in 2026 to rebuild compassion, vulnerability, and brotherhood in the gunfighting community, while his 120,000 sq ft facility churns out adaptive gear born from midnight sewing-machine break-ins and garage CNC experiments. Haley’s core message: culture eats strategy for breakfast—care harder, adapt faster, and never stop asking “why.”

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