Jason McCarthy is a combat veteran, former U.S. Army Green Beret and entrepreneur. In 2008, Jason founded GoRuck, the gear, apparel and events company that created the GoRuck Challenge--events modeled after Special Forces selection led by SOF cadre that last between a few hours and several days during which participants ruck with packs loaded with 20-40 pounds and get a small taste of what Jason calls 'Good living.'

GoRuck gear is bomber, they have a unique, transparent approach to doing business and their community-led approach to marketing has helped propel the brand and the sport of rucking to rapid growth. But not without a few painful bumps along the way. In this episode we talk about Jason's experience in Special Forces including selection, the hard decisions and sacrifices he has had to make to do great things and much more. Find @GoRuck on Instagram and on the web and check out the GoRuck Show podcast.

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