Founders

What I learned from rereading Rolls-Royce: The Magic of a Name: The First Forty Years of Britain s Most Prestigious Company by Peter Pugh.

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Follow one of my favorite podcasts Invest Like The Best and listen to episode Mitch Lasky—The Business of Gaming

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[2:31] Henry Royce had known poverty and hardship all his life. The only university he had graduated from was the one of hard knocks.

[3:00] Rolls on Royce: I was fortunate enough to make the acquaintance of Mr. Royce and in him I found the man I had been looking for for years.

[5:00] A great product has to be better than it has to be. Relentlessness wins because, in the aggregate, unseen details become visible. All those unseen details combine to produce something that's just stunning, like a thousand barely audible voices all singing in tune. — Hackers and Painters by Paul Graham (Founders #277)

[6:00] You can always understand the son by the story of his father. The story of the father is embedded in the son. — Francis Ford Coppola: A Filmmaker's Life by Michael Schumacher. (Founders #242)

[9:00] This ability to observe, think about and then improve on existing machines (products) was to be a consistent theme throughout Royce’s life.

[10:00] Many times our position was so precarious that it seemed hopeless to continue.

[12:00] Against The Odds: An Autobiography by James Dyson (Founders #287)

[12:00] Some have tried to give the impression that it was almost by chance that Royce became involved in designing a motor car. Royce was not a man to rely on chance. He saw that the motor car had a great future and that it would be an ideal product for his business.

[12:00] This part is excellent: There was nothing revolutionary about Royce’s car. He had taken the best of current automobile design and improved on every aspect of it. I do not think that Royce did anything of a revolutionary nature in his work on motor cars. He did, however, do much important development and a considerable amount of redesigning of existing devices so that his motor cars were far and away better than anyone else’s motor cars. He paid great attention to the smallest detail and the result of his personal consideration to every little thing resulted in the whole assembly being of a very high standard of perfection. It is rather to Royce’s thoroughness and attention to even the smallest detail than to any revolutionary invention that his products have the superlative qualities that we all know so well.

[13:00] Henry Royce ruled the lives of the people around him, claimed their body and soul, even when they were asleep.

[14:00] They didn't understand how important this was to me. —Coco Chanel: The Legend and the Life by Justine Picardie. (Founders #199)

[16:00] He's made-and remade-Apple in his own image. Apple is Steve Jobs with ten thousand lives. — Inside Steve’s Brain by Leander Kahney. (Founders #204)

[21:00] Thomas Edison on how overregulation crippled the British car industry: The motor car ought to have been British. You first invented it in the 1830s. You have roads only second to those of France. You have hundreds of thousands of skilled mechanics in your midst, but you have lost your trade by stupid legislation and prejudice.

[27:00] This is a first: A company so focused on quality that they risked going to prison. Claude Johnson took the bold stand that he would tear up every drawing and go to prison rather than agree to risk inferior skills of other companies. Johnson said that the plan of using other manufacturers was futile and would yield nothing but mountains of scrap.

[28:00] Royce admitted it: I prefer to be absolute boss over my own department (even if it was extremely small) rather than to be associated with a much larger technical department over which I had only joint control.

[31:00] They worked in monastic seclusion in an office situated in the middle of the village about a quarter of a mile from Royce’s house. To ensure a minimum of distraction the office was for a number of years forbidden the luxury of a telephone. This was the team responsible for the design of every car and all their components from 1919 until Royce died in 1933. In matters concerning the actual model which eventually went into production, Royce’s decision was final.

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“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth

Be like Gareth. Buy a book: All the books featured on Founders Podcast

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Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work.  Get access to Founders Notes here. 

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“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth

Be like Gareth. Buy a book: All the books featured on Founders Podcast

What I learned from reading All I Want To Know Is Where I'm Going To Die So I'll Never Go There: Buffett & Munger – A Study in Simplicity and Uncommon, Common Sense by Peter Bevelin. 

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Follow one of my favorite podcasts Invest Like The Best and listen to episode Mitch Lasky—The Business of Gaming

Follow the podcast Gamecraft to learn more about the history of the video game industry. 

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[2:01] Buffett and Munger have a remarkable ability to eliminate folly, simplify things, boil down issues to their essence, get right to the point, and focus on simple and timeless truths.

[3:00] The Almanack of Naval Ravikant: A Guide to Wealth and Happiness by Naval Ravikant and Eric Jorgenson.  (Founders #191)

[4:00] Warren Buffet or Charlie Munger are the very wise grandfather figure that I never had.

[5:00] To try to live your life totally free of mistakes is a life of inaction. —Warren Buffett

[5:00] The sign above the players' entrance to the field at Notre Dame reads ´Play Like a Champion Today.' I sometimes joke that the sign at Nebraska reads 'Remember Your Helmet.' Charlie and I are 'Remember Your Helmet' kind of guys.' We like to keep it simple. (You must structure your life and business to be able to survive the inevitable bad decisions you’re going to make.)

[5:00] Wisdom is prevention. —Charlie Munger

[6:00] We make actual decisions very rapidly, but that's because we've spent so much time preparing ourselves by quietly sitting and reading and thinking. —Charlie Munger

[7:00] If you get into the mental habit of relating what you're reading to the basic underlying ideas being demonstrated, you gradually accumulate some wisdom. —Charlie Munger

[7:00] At Berkshire, we don't have any meetings or committees, and I can think of no better way to become more intelligent than sit down and read. I hate meetings, frankly. I have created something that I enjoy: I happen to enjoy reading a lot, and I happen to enjoy thinking about things. —Warren Buffett

[7:00] We both hate to have too many forward commitments in our schedules. We both insist on a lot of time being available to just sit and think. —Charlie Munger

[8:00] I need eight hours of sleep. I think better. I have more energy. My mood is better. And think about it: As a senior executive, what do you really get paid to do? You get paid to make a small number of high-quality decisions. — Invent and Wander: The Collected Writings of Jeff Bezos, With an Introduction by Walter Isaacson. (Founders #155)

[9:00] I think people that multitask pay a huge price. When you multitask so much, you don't have time to think about anything deeply. You're giving the world an advantage you shouldn't do. Practically everybody is drifting into that mistake. I did not succeed in life by intelligence. I succeeded because I have a long attention span. —Charlie Munger

[9:00] Jony Ive on Steve Jobs: Steve was the most remarkably focused person I’ve ever met. (Video)

[11:00] It is just that simple. We've had enough good sense when something was working well, keep doing it. The fundamental algorithm of life: repeat what works. —Charlie Munger

[13:00] ALL THE BUFFETT AND MUNGER EPISODES:

Berkshire Hathaway Letters to Shareholders 1965-2018 by Warren Buffett. (Founders #88) 

The Snowball: Warren Buffett and the Business of Life by Alice Schroeder. (Founders #100)

The Tao of Warren Buffett by Mary Buffett & David Clark. (Founders #101) 

Buffett: The Making of an American Capitalist by Roger Lowenstein. (Founders #182) 

A Few Lessons for Investors and Managers From Warren Buffett by Warren Buffett and Peter Bevelin. (Founders #202) 

The Essays of Warren Buffett by Warren Buffett and Lawrence Cunningham. (Founders #227) 
 

Tao of Charlie Munger by David Clark (Founders #78) 

Charlie Munger: The Complete Investor by Tren Griffin. (Founders #79) 

Poor Charlie's Almanack: The Wit and Wisdom of Charles T. Munger. (Founders #90) 

Damn Right: Behind the Scenes with Berkshire Hathaway Billionaire Charlie Munger by Janet Lowe. (Founders #221) 

[14:00] Buffett: It's an inversion process. Start out with failure, and then engineer its removal.

[15:00] Munger: I figure out what I don't like instead of figuring out what I like in order to get what I like.

[15:00] Repetition is the mother of learning.

[17:00] Munger: You can see the results of not learning from others' mistakes by simply looking about you. How little originality there is in the common disasters of mankind. (Business failures through repetition of obvious mistakes made by predecessors and so on.)

[18:00] Munger: History allows you to keep things in perspective.

[18:00] Everything that needs to be said has already been said. But since no one was listening, everything must be said again.

[19:00] Berkshire was a small business at one time. It just takes time. It is the nature of compound interest. You cannot build it in one day or one week.

[20:00] Pretend that every single person you meet has a sign around his or her neck that says, “Make me feel important.”

[22:00] Buffett: In almost 60 years of investing we found it practically useless to give advice to anyone.

[23:00] Munger: One of my favorite stories is about the little boy in Texas. The teacher asked the class, If there are nine sheep in the pen and one jumps out, how many are left? And everybody got the answer right except this little boy, who said, None of them are left. And the teacher said, You don't understand arithmetic. And he said No, teacher. You don't understand sheep.

[25:00] Quite often Henry simply talked about his philosophy of running a corporation and the various financial strategies that he came up with as he sat in his corner office each day, often working at his Apple computer. He was a brilliant business strategist, just as he was a brilliant chess strategist and he came up with many creative ideas, ideas that were sometimes contrary to the currently accepted methods of managing a large corporation that prevailed in those days.

“He always tries to work out the best moves," Shannon said, "and maybe he doesn't like to talk too much, because when you are playing a game you don't tell anyone else what your strategy is." — Distant Force: A Memoir of the Teledyne Corporation and the Man Who Created It by Dr. George Roberts. (Founders #110)

[28:00] Buffett: The difference between successful people and very successful people is that very successful people say no to almost everything.

[29:00] If you want to know whether you are destined to be a success or a failure in life, you can easily find out. The test is simple and it is infallible: Are you able to save money? If not, drop out. You will lose. You may think not, but you will lose as sure as you live. The seed of success is not in you. — James J. Hill: Empire Builder of the Northwest by Michael P. Malone. (Founders #96)

[31:00] Buffett: Life tends to snap you at your weakest link.

[35:00] Sol Price: Retail Revolutionary & Social Innovator by Robert E. Price (Founders #107)

[38:00] Paul Graham’s essays (Founders #275-277)

[39:00] I'm very suspect of the person who is very good at one business, who starts thinking they should tell the world how to behave on everything. —Warren Buffett

[42:00] The Essays of Warren Buffett by Warren Buffett and Lawrence Cunningham. (Founders #227)

[44:00] This life isn't a greenroom for something else. He went for it. —Bourdain: The Definitive Oral Biography by Laurie Woolever.

[44:00] Buffett: We're here on the earth only one time so you ought to be doing something that you enjoy as you go along and you can be enthusiastic about.

[48:00] Personal History by Katherine Graham. (Founders #152)

[49:00] The problem is not getting rich, it is staying sane. —Charlie Munger

[54:00] Learning is not memorizing information. Learning is changing your behavior. Most people can’t learn from the experiences of other people: Charlie and I don't expect to win you over to our way of thinking—we've observed enough human behavior to know the futility of that, but we do want you to be aware of our personal calculus.

[57:00] We are individual opportunity driven. Our acquisition technique at Berkshire is simplicity itself: We answer the phone.

[1:00:00] A brand is a promise. —Warren Buffett

[1:01:00] Obsess over customers. Buffett said this about Amazon in 2012: Amazon could affect a lot of businesses who don't think they will be affected. For Amazon, it is very hard to find unhappy customers. A business that has millions and millions of happy customers can introduce them to new items, it will be a powerhouse and could affect a lot of businesses.

[1:03:00] Munger: We should make a list of everything that irritates a customer, and then we should eliminate those defects one by one.

[1:04:00] Most companies, when they get rich, get sloppy.

[1:05:00] Munger: One of the models in my head is the 'Northern Pike Model. You have a lake full of trout. But if you throw in a few northern pike, pretty soon there aren't many trout left but a lot of northern pike. Wal-Mart in its early days was the northern pike. It figured out how the customer could be better served and just galloped through the world like Genghis Kahn.

[1:09:00] Practice! Michael Jordan: The Life by Roland Lazenby. (Founders #212)

[1:10:00] Market forecasters will fill your ear, but they will never fill your wallet.

[1:11:00] We don't have any new tricks. We just know the old tricks better.

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“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth

Be like Gareth. Buy a book: All the books featured on Founders Podcast

----

Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work.  Get access to Founders Notes here. 

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“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth

Be like Gareth. Buy a book: All the books featured on Founders Podcast

What I learned from reading American Rascal: How Jay Gould Built Wall Street's Biggest Fortune by Greg Steinmetz.

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[0:01] A series of spectacular financial triumphs had made Gould fabulously rich. At age thirty-six, he was the most notorious businessman in the country.

[1:00] Vanderbilt told a newspaper that Gould was "the smartest man in America." Rockefeller, when asked who he thought had the best head for business, answered "Jay Gould" without pausing to think.

They  recognized Gould as a master of his craft. No one disputed that he was an extraordinary problem solver, an unparalleled negotiator, an expert communicator, a lightning-fast thinker, and a masterful tactician with a staggering memory.

[2:00] Railroads changed America in the nineteenth century much as automobiles changed the country in the twentieth century and the internet has changed the twenty first century.

[5:00] American Rascal shows the complex and quirky character of the nineteenth century's greatest robber baron. He was at once praised for his brilliance by Rockefeller and Vanderbilt and condemned for forever destroying American business values by Mark Twain. He lived a colorful life, trading jokes with Thomas Edison, figuring in Thomas Nast's best sketches, paying Boss Tweed's bail, and commuting to work in a 200-foot yacht.

[6:00] I consider this part two in a two part series on Jay Gould. Make sure you listen to part 1: Dark Genius of Wall Street: The Misunderstood Life of Jay Gould, King of the Robber Barons by Edward J. Renehan Jr. (Founders #258)

[9:00] He read whatever he could get his hands on. Jay was often nowhere to be found. He was off hiding somewhere with his books.

[10:00] He would wake up at three to study by firelight.

[10:00] My Life and Work by Henry Ford. (Founders #266)

[12:35] “As you know. I’m not in the habit of backing out of what I undertake, and I shall write night and day until it is completed.”

[13:00] Relentless and self-confident: Gould toyed with the idea of college. He visited Rutgers, Yale, Harvard, and Brown. He concluded college was an expensive indulgence. Why bother with college when he could teach himself from books?

[13:00] I am determined to use all my best energies to accomplish this life's highest possibilities.

[22:00] The Almanack of Naval Ravikant: A Guide to Wealth and Happiness by Naval Ravikant and Eric Jorgenson. (Founders #191)

[22:00] All I Want To Know Is Where I'm Going To Die So I'll Never Go There: Buffett & Munger – A Study in Simplicity and Uncommon, Common Sense by Peter Bevelin

[26:00] Conspiracy: Peter Thiel, Hulk Hogan, Gawker, and the Anatomy of Intrigue by Ryan Holiday. (Founders #31)

[30:00] The good ones know more. — Ogilvy on Advertising by David Ogilvy (Founders #82)

[37:00] The story of how Gould seized Erie shows his brilliance as a financial strategist, his deep understanding of law, a surprising grasp of human nature, and a mastery of political reality.

[41:00] Tycoon's War: How Cornelius Vanderbilt Invaded a Country to Overthrow America's Most Famous Military Adventurer by Stephen Dando-Collins (Founders #55)

[42:00] There isn't any secret. I avoid bad luck by being patient. Whenever I'm obliged to get into a fight, I always wait and let the other fellow get tired first.

[44:00] James J. Hill: Empire Builder of the Northwest by Michael P. Malone. (Founders #96)

[52:00] Edison and Gould shared some traits. Both were born into poverty. Both thought about little beside their obsessions —inventions for Edison, money for Gould. Both worked all the time. Both had spent their childhoods reading anything that came their way.

[53:00] Edison: A Biography by Matthew Josephson. (Founders #267)

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“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth

Be like Gareth. Buy a book: All the books featured on Founders Podcast

----

Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work.  Get access to Founders Notes here. 

----

“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth

Be like Gareth. Buy a book: All the books featured on Founders Podcast

What I learned from rereading Meet You in Hell: Andrew Carnegie, Henry Clay Frick, and the Bitter Partnership That Changed America by Les Standiford.

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Follow one of my favorite podcasts Invest Like The Best  and check out these great episodes: 

#137 Bill Gurley: All Things Business and Investing
#88 Sam Hinkie: Data, Decisions, and Basketball
#204 Sam Hinkie: Find Your People

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[0:01] Frick had been the man Carnegie trusted above all others to manage the affairs of Carnegie Steel.

[2:00] Carnegie had delegated the job of holding the line on wages and other demands to Frick—a Patton to Carnegie's FDR.

[3:00] The Autobiography of Andrew Carnegie by Andrew Carnegie.  (Founders #283)

[5:00] Here's a starter pack of essentials  for Day 1 defense: customer obsession, a skeptical view of proxies, the eager adoption of external trends, and high-velocity decision making. —Jeff Bezos’s Shareholder Letters (Founders #282)

[7:00] In less than half a century the United States had been transformed―from a largely agrarian and underdeveloped federation of competing interests, to a relatively cohesive economic juggernaut. The age of the Founding Fathers was over. The Age of the Titans had begun.

[12:00] By 1863 Carnegie was earning more than $45,000 a year from this and all his other investments, compared with a mere $2,400 from his railroad salary. Yet he understood that it was the contacts he made and the information he derived from his association with the railroad that made everything else possible.

[13:00] More control. Less costs. More profit.

[15:00] Technology is just a better way to do something: As a result of the process for transforming iron to steel that bore his name (Bessemer), a quantity of steel that might formerly have taken as long as two weeks to produce could now be made in fifteen minutes.

[17:00] Carnegie starts his company during a financial panic. The best time to expand is when no one else dares to take the risk.

[20:00] Already the best but still wants to do better: Even his key employees were not spared Carnegie's heavy-handed management style. To almost every positive report Carnegie's response was "Good, but let us do better."

[21:00] Cut the prices, scoop the market, watch the costs, and the profits will take care of themselves.

[21:00] Hard Drive: Bill Gates and the Making of the Microsoft Empire by James Wallace and Jim Erickson (Founders #140)

[22:00] He could make steel more efficiently than any of them.

[24:00] Henry Clay Frick: The Life of the Perfect Capitalist by Quentin Skrabec Jr. (Founders #75)

[24:00] Like Rockefeller, Henry Clay Frick used a lot of borrowed money to get his start in the coke business. There was a line in one of Rockefeller’s biographies where it said “he was the greatest borrower I’ve ever seen.”

[26:00] Frick knew his business down to the ground.

[26:00] LIke Carnegie, Frick expands his business during an economic panic. Frick, who would later recall this as one of the most grueling times in his life, proved as undaunted in the face of adversity as Carnegie had been.

[34:00] Carneige was accustomed to obedience from his subordinates, but if he expected unquestioned subservience from Henry Frick, he had gravely miscalculated.

[36:00] Frick was no puppet, but rather a man willing to take considerable risks in defense of his principles.

[37:00] Frick had ambition, a singleness of purpose, and a lack of self—doubt that even Carneige envied.

[38:00] Carnegie would repeat the mantra time and again: profits and prices were cyclical, subject to any number of transient forces of the marketplace. Costs, however, could be strictly controlled, and in Carnegie’s view, any savings achieved in the costs of goods were permanent.

[39:00] On this issue the two men were of one mind. Frick had made his way in coke by the same reckoning that Carnegie had in rail and steel: if you knew your costs down to the penny, you were always on firm ground.

[39:00] Frick had always understood how essential new technologies were in driving costs down. Cost control became nearly an obsession.

[47:00] [Frick was shot] Only after he was finished with his day’s work did Frick permit himself to be carried from the office to an ambulance.

[49:00] You must not allow anything to discourage you in the least. Even if things do not go well for some time to come, or even if they should get much worse. Just keep at it, doing the best you can. Do not allow the fact that you are not getting along as well as you would like to lead you to put yourself in a compromising position.

[1:03:00] Empires of Light: Edison, Tesla, Westinghouse, and the Race to Electrify the World by Jill Jonnes. (Founders #83)

[1:04:00] J.P. Morgan understood the folly of a long-term battle with the Carnegie Company, a firm that controlled its own sources of raw materials, transport, and manufacture, and that was far more deeply capitalized than his or any other of the upstarts. They might stay in the game for a while, and they might put a dent in Carnegie's armor, but in the end, Carnegie would run them into the ground, every one.

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Get access to the World’s Most Valuable Notebook for Founders by investing in a subscription to Founders Notes

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“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth

Be like Gareth. Buy a book: All the books featured on Founders Podcast

----

Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work.  Get access to Founders Notes here. 

----

“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth

Be like Gareth. Buy a book: All the books featured on Founders Podcast

What I learned from rereading The Autobiography of Andrew Carnegie by Andrew Carnegie. 

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Follow one of my favorite podcasts Invest Like The Best  

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(1:01) 3 part series on Andrew Carnegie and Henry Clay Frick:

Meet You In Hell: Andrew Carnegie Henry Clay Frick, and the Bitter Partnership That Transformed America by Les Standiford. (Founders #73) 

The Autobiography of Andrew Carnegie by Andrew Carnegie (Founders #74) 

Henry Clay Frick: The Life of the Perfect Capitalist by Quentin Skrabec Jr. (Founders #75) 

(2:00) What these guys all had in common is they were hell bent on knowing their business down to the last cent. They were obsessed with having the lowest cost structure in their industry.

(2:00) Highlights from Meet You in Hell: Andrew Carnegie, Henry Clay Frick, and the Bitter Partnership That Changed America:

—Cut the prices, scoop the market, watch the costs, and the profits will take care of themselves.

—Frick knows his business down to the ground.

—Frick’s rise from humble beginnings was obviously intriguing to him. It signaled to Carnegie that Frick was another of the fellow “fittest,” and those were the individuals with whom Carnegie sought to align himself.

—Carnegie would repeat the mantra time and again: profits and prices were cyclical, subject to any number of transient forces of the marketplace. Costs, however, could be strictly controlled, and in Carnegie’s view, any savings achieved in the costs of goods were permanent.

—On this issue the two men were of one mind. Frick had made his way in coke by the same reckoning that Carnegie had in rail and steel: if you knew your costs down to the penny, you were always on firm ground.

(6:00) Benjamin Franklin: An American Life by Walter Isaacson. (Founders #115)

(7:00) A sunny disposition is worth more than a fortune. Young people should know that it can be cultivated; that the mind like the body can be moved from the shade into sunshine.

(7:00) The Snowball: Warren Buffett and the Business of Life by Alice Schroeder. (Founders #100)

(8:00) The most important judge of your life story is yourself.

(9:00) You can always understand the son by the story of his father. The story of the father is embedded in the son. —Francis Ford Coppola: A Filmmaker's Life by Michael Schumacher. (Founders #242)

(10:00) Invest in technology, the savings compound, it gives you an advantage over slower moving competitors, and can be the difference between a profit and a loss.

(17:00) He is working from sunrise to sunset for $1.20 a week and he is ecstatic about being able to help his family avoid poverty. 

(18:00) Andrew Carnegie had manic levels of optimism.

(20:00) Do not delay. Do it now. It is a great mistake not to seize the opportunity. Having got myself in, I proposed to stay there if I could.

(21:00) I felt that my foot was upon the ladder and that I was about to climb.

(21:00) Lesson from Andrew Carnegie’s early life: Focus on whatever job is in front of you at this very moment and do the best you can. You can never know what opportunities that will unlock in the future.

(24:00) On the miracle of reading and having free access to a 400 volume personal library: In this way the windows were opened in the walls of my dungeon through which the light of knowledge streamed in. Every day's toil and even the long hours of night service were lightened by the book which I carried about with me and read in the intervals that could be snatched from duty. And the future was made bright by the thought that when Saturday came a new volume could be obtained.

(26:00) To Colonel James Anderson, Founder of Free Libraries in Western Pennsylvania:

He opened his Library to working boys and upon Saturday afternoons acted as librarian, thus dedicating not only his books but himself to the noble work. This monument is erected in grateful remembrance by Andrew Carnegie, one of the "working boys" to whom were thus opened the precious treasures of knowledge and imagination through which youth may ascend.

(28:00) Running Down A Dream: How to Succeed and Thrive in a Career You Love by Bill Gurley

(36:00) Dark Genius of Wall Street: The Misunderstood Life of Jay Gould, King of the Robber Barons by Edward J. Renehan Jr. (Founders #258)

(43:00) This policy is a true secret of success: Uphill work it will be.

(46:00) Put all your eggs in one basket and watch that basket.

(46:00) The most expensive way to pay for anything is with time.

(48:00) The men who have succeeded are men who have chosen one line and stuck to it. It is surprising how few men appreciate the enormous dividends derivable from investment in their own business.

(48:00) My advice to young men would be not only to concentrate their whole time and attention on the one business in life in which they engage, but to put every dollar of their capital into it.

(51:00) The House of Morgan: An American Banking Dynasty and the Rise of Modern Finance by Ron Chernow. (Founders #139)

(52:00) Last Train to Paradise: Henry Flagler and the Spectacular Rise and Fall of the Railroad that Crossed an Ocean by Les Standiford. (Founders #247)

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“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth

Be like Gareth. Buy a book: All the books featured on Founders Podcast

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Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work.  Get access to Founders Notes here. 

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“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth

Be like Gareth. Buy a book: All the books featured on Founders Podcast

What I learned from rereading Jeff Bezos' Shareholder Letters (for the 3rd time!) 

Read Jeff's letters in book form: Invent and Wander: The Collected Writings of Jeff Bezos or for free online: Amazon Investor Relations

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Follow one of my favorite podcasts Invest Like The Best  

[2:30] Amazon hopes to create an enduring franchise

[3:00] Because of our emphasis on the long term, we may make decisions and weigh trade-offs differently than some companies.

[4:00] We will continue to focus relentlessly on our customers.

[4:00] We will work hard to spend wisely and maintain our lean culture. We understand the importance of continually reinforcing a cost-conscious culture.

[4:00] We set out to offer customers something they simply could not get any other way.

[5:00] Word of mouth remains the most powerful customer acquisition tool that we have.

[5:00] We are working to build something important, something that matters to our customers, something that we can all tell our grandchildren about. Such things aren't meant to be easy.

[6:00] "To read Bezos’ shareholder letters is to get a crash course in running a high-growth internet business from someone who mastered it before any of the playbooks were written." — From CB Insights

[7:00] Common themes repeated in Jeff’s letters:

More innovation is ahead of us.

It is still early. The opportunity —if we execute well — is enormous.

We will move quickly.

We will endure. Amazon will be a durable, long-lasting company.

We will focus on cash flow.

Once in a lifetime opportunities will be risky. Jeff gave himself a 30% chance of success— at best.

Customer obsession is our North Star. It is what we will bet the company on.

We will be BOLD.

We will have a frugal, lean culture that Sam Walton would approve of.

This will be hard. All valuable things are.

We will have to learn along the way.

[8:00] Sam Walton: Made In America by Sam Walton. (Founders #234)

[11:00] I would love to ask Jeff the question, “If you could only have one word to describe you on your tombstone, what would it be?” My guess is he would pick “relentless.”

[16:00] We believe we have reached a "tipping  point," where this platform allows us to launch new ecommerce businesses faster, with a higher quality of customer experience, a lower incremental cost, a higher chance of success, and a faster path to scale and profitability than any other company. (A company that builds companies)

[17:00] Made in Japan: Akio Morita and Sony by Akio Morita. (Founders #102)

[19:00] We will continue to invest heavily in introductions to new customers. Though it's sometimes hard to imagine with all that has happened in the last five years, this remains Day 1 for ecommerce, and these are the early days of category formation where many customers are forming relationships for the first time. We must work hard to grow the number of customers who shop with us. (He was right about this — what is the lifetime value of an Amazon customer over 17 years?)

[21:00] To us, operational excellence implies two things: delivering continuous improvement in customer experience and driving productivity, margin, efficiency, and asset velocity across all our businesses.

Often, the best way to drive one of these is to deliver the other.

For instance, more efficient distribution yields faster delivery times, which in turn lowers contacts per order and customer service costs. These, in turn, improve customer experience and build brand, which in turn decreases customer acquisition and retention costs.

[22:00] Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs by Ken Kocienda (Founders #281)

[24:00] Jeff Bezos on The Electricity Metaphor for the Web's Future

[27:00] Repeat this loop: Focus on cost improvement makes it possible for us to afford to lower prices, which drives growth. Growth spreads fixed costs across more sales, reducing cost per unit, which makes possible more price reductions. Customers like this, and it's good for shareholders. Please expect us to repeat this loop.

[29:00] The Everything Store: Jeff Bezos and the Age of Amazon by Brad Stone. (Founders #179)

[35:00] My Life and Work by Henry Ford. (Founders #266)

[40:00] Jeff Bezos is unapologetically extreme. He is already the best and still wants to be better.

[41:00] This part is incredible— on the need for good judgement and why data may lead you to make the wrong decision:

Our quantitative understanding of elasticity is short-term. We can estimate what a price reduction will do this week and this quarter. But we cannot numerically estimate the effect that consistently lowering prices will have on our business over five years or ten years or more. Our judgment is that relentlessly returning efficiency improvements and scale economies to customers in the form of lower prices creates a virtuous cycle that leads over the long term to a much larger dollar amount of free cash flow, and thereby to a much more valuable Amazon.

[43:00] Don’t build an undifferentiated commodity business. — Zero to One: Notes on Startups, or How to Build the Future by Peter Thiel. (Founders #278)

[44:00] Differentiation is survival.

[49:00] Missionaries build better products.

[50:00] Long-term thinking levers our existing abilities and lets us do new things we couldn't otherwise contemplate. It supports the failure and iteration required for invention, and it frees us to pioneer in unexplored spaces. Seek instant gratification-or the elusive promise of it-and chances are you'll find a crowd there ahead of you. Long-term orientation interacts well with customer obsession. If we can identify a customer need and if we can further develop conviction that that need is meaningful and durable, our approach permits us to work patiently for multiple years to deliver a solution.

[52:00] Problems are just opportunities in work clothes.

[53:00] Similar idea said two different ways:

Jeff Bezos: The financial results for 2009 reflect the cumulative efforts of 15 years of customer experience improvements.

Peter Thiel: If you focus on near-term growth above all else, you miss the most important question you should be asking: will this business still be around a decade from now?

[55:00] The most radical and transformative of inventions are often those that empower others to unleash their creativity—to pursue their dreams.

[57:00] A dreamy business offering has at least four characteristics.

—Customers love it

—It can grow to very large size

—It has strong returns on capital

—It's durable in time-with the potential to endure for decades.

When you find one of these get married.

[1:03:00] Be a yardstick of quality. Some people aren't used to an environment where excellence is expected. — Inside Steve’s Brain by Leander Kahney. (Founders #204)

[1:03:00] I believe high standards are teachable. High standards are contagious.  —Jeff Bezos

[1:04:00] Leaders have relentlessly high standards. Many people may think these standards are unreasonably high.

[1:07:00] The key point here is that you can improve results through the simple act of teaching scope-that a great memo probably should take a week or more.

[1:10:00] Differentiation is Survival and the Universe Wants You to be Typical

In what ways does the world pull at you in an attempt to make you normal?

How much work does it take to maintain your distinctiveness?

To keep alive the thing or things that make you special?

We all know that distinctiveness – originality – is valuable.

What I’m asking you to do is to embrace how much energy it takes to maintain that distinctiveness.

The world wants you to be typical – in a thousand ways, it pulls at you.

Don’t let it happen.

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“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth

Be like Gareth. Buy a book: All the books featured on Founders Podcast

----

Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work.  Get access to Founders Notes here. 

----

“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth

Be like Gareth. Buy a book: All the books featured on Founders Podcast

What I learned from rereading Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs by Ken Kocienda.

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Follow one of my favorite podcasts Invest Like The Best  

[2:01] We're going to relentlessly chase perfection, knowing full well we will not catch it, because perfection is not attainable. But we are going to relentlessly chase it because, in the process, we will catch excellence.

[2:01] I'm not remotely interested in being just good.

[3:00] Gentlemen, this is the most important play we have. It's the play we must make go. It's the play that we will make go. It's the play that we will run again, and again, and again.

[4:00] In any complex effort, communicating a well-articulated vision for what you're trying to do is the starting point for figuring out how to do it.

[4:00] A significant part of attaining excellence in any field is closing the gap between the accidental and intentional, to achieve not just a something, or even an everything, but a specific and well-chosen thing.

[6:00] Every day at Apple was like going to school, a design-focused, high-tech, product-creation university.

[8:00] A story about Steve’s clarity of thought.

[9:00] Although Steve's opinions and moods could be hard to anticipate, he was utterly predictable when it came to his passion for products. He wanted Apple products to be great.

[11:00] The decisiveness of Steve Jobs.

[16:00] Steve wasn't merely interested in paying lip service to this goal. He demanded action. Steve found the time to attend a demo review so he could see it. His involvement kept the progress and momentum going.

[17:00] Put yourself in your customer’s shoes. Hack away the unessential.

[17:00] People do not care about your product as much as you do. You have to make it simple and easy to use right from the start.

[18:00] Steve Jobs believed that stripping away nonessential features made products easier for people to learn from the start and easier to use over time.

[19:00] Insanely Simple: The Obsession That Drives Apple's Success by Ken Segall

[22:00] Don’t rest on your laurels. Steve said: “I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what's next.”

[24:00] The sooner we started making creative decisions the more time there was to refine and improve those decisions. (The sooner you start the more time you will have to get it right.)

[26:00] The simple transaction of buying a song, and of handing over a credit card number to Apple in order to so, became part of what Steve had begun calling “the Apple experience." As a great marketer, Steve understood that every interaction a customer had with Apple could increase or decrease his or her respect for the company. As he put it, a corporation "could accumulate or withdraw credits" from its reputation, which is why he worked so hard to ensure that every single interaction a customer might have with Apple-from using a Mac to calling customer support to buying a single from the iTunes store and then getting billed for it-was excellent. —— Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader by Brent Schlender and Rick Tetzeli (Founders #265)

[29:00] Studying great work from the past provides the means of comparison and contrast and lets us tap into the collective creativity of previous generations. The past is a source of the timeless and enduring.

[29:00] Design is how it works. —Steve Jobs

[31:00] Hackers and Painters by Paul Graham (Founders #275, 276, 277)

[34:00] Jony Ive: The Genius Behind Apple's Greatest Products by Leander Kahney. (Founders #178)

[37:00] Our clarity of purpose kept us on track.

[38:00] Concentrating keenly on what to do helped us block out what not to do.

[40:00] Steve Jobs on the importance of working at the intersection of liberal arts and technology:

“The reason that Apple is able to create products like the iPad is because we've always tried to be at the intersection of technology and liberal arts, to be able to get the best of both, to make extremely advanced products from a technology point of view, but also have them be intuitive, easy to use, fun to use, so that they really fit the users. The users don't have to come to them, they come to the user.”

[42:00] Steve Jobs provided his single-minded focus on making great products, and his vision motivated me.

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“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth

Be like Gareth. Buy a book: All the books featured on Founders Podcast

----

Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work.  Get access to Founders Notes here. 

----

“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth

Be like Gareth. Buy a book: All the books featured on Founders Podcast

What I learned from reading Copy This!: How I turned Dyslexia, ADHD, and 100 square feet into a company called Kinkos by Paul Orfalea.

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Follow Invest Like The Best in your favorite podcast player here

Two episodes I recommend: 

Paul Orfalea - It's About the Money episode 299

David Senra - Passion & Pain episode 292 

[5:23] I've never met a more circular, out-of-the-box thinker. It's often exhausting trying to keep up with him.

[6:21] I graduated from high school eighth from the bottom of my class of 1,200. Frankly, I still have no idea how those seven kids managed to do worse than I did.

[9:29] I also have no mechanical ability to speak of. There isn't a machine at Kinko's I can operate. I could barely run the first copier we leased back in 1970. It didn't matter. All I knew was that was I could sell what came out of it.

[11:24] Building an entirely new sort of business from a single Xerox copy machine gave me the life the world seemed determined to deny me when I was younger.

[14:04] The A students work for the B students, the C students run the companies, and the D students dedicate the buildings.

[24:02] I learned to turn a lot of busywork over to other people. That's an important skill. If you don't develop it, you'll be so busy, busy, busy that you can't get a free hour, not to mention a free week or month, to sit back and think creatively about where you want to be heading and how you are going to get there.

[25:07] There's no better way to stay "on" your business than to think creatively and constantly about your marketing: how you are marketing, who you are marketing to, and, always, how you could be doing a better job at it. You'd be amazed what kind of business you can generate by a seemingly simple thing like handing out flyers.

[27:18] The phone rang. It was one of our store managers calling to ask me how to handle a bounced check. I held the receiver away from my face and looked at it, flabbergasted. If every store manager needed my help to deal with a bounced check, then we really had problems.

[40:55] I never walked in the back door used by coworkers. I walked in the front door so I could see things from the customer's perspective.

[49:06] You had to remember he'd been picking up the best ideas from all around the country.

[55:14] I believe in getting out of as much work as I possibly can.

[55:45] By now, you’d have to be as bad a reader as I am not to figure out that I have a dark side. You rarely hear people talk about their dark sides, especially business leaders, which is a shame because successful businesses aren't usually started by laid-back personalities. I don't hide the fact that I have a problem with anger.

[1:04:37] I'll give you an example of a corporate view of money. We used to sell passport photos at Kinko's and we advertised the service in the local Yellow Pages. It would cost us 75 cents to make a passport photo. I calculated that price jumped by $1 to $1.75 when you added in the cost of the Yellow Pages ads. We'd sell those photos for $13 a piece. You think this is a nice business? Shortly after we sold a controlling stake in Kinko's, the new budget people came in and, to make their numbers, they got rid of the Yellow Pages ads. They saw it as an advertising expense and didn't take into account how it affected the rest of our business. I used to go to the office and think, "Are they deliberately trying to be idiots?" These straight-A types drove me nuts. Then, like a self-fulfilling prophecy, we abandoned our passport business. That is corporate dyslexia. There is a lot of corporate dyslexia going on out there.

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“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested, so my poor wallet suffers.” — Gareth

Be like Gareth. Buy a book: All the books featured on Founders Podcast

----

Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work.  Get access to Founders Notes here. 

----

“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth

Be like Gareth. Buy a book: All the books featured on Founders Podcast

What I learned from reading Starting At Zero: His Own Story by Jimi Hendrix. 

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[0:01] He was also a compulsive writer, using hotel stationery, scraps of paper, cigarette cartons, napkins—anything that came to hand.

[0:01] Decoded by Jay Z. (Founders #238)

[1:00] He always claimed that for him life and music were inseparable.

[5:00] I liked to be different.

[5:00] The Autobiography of Bob Dylan Chronicles: Volume One by Bob Dylan. (Founders #259)

[6:00] Bob Dylan: 

Billy asked me who I saw myself like in today's music scene.

I told him, nobody. I really didn't see myself like anybody.

What really set me apart in these days was my repertoire.

It was more formidable than the rest of the players. 

There were a lot of better musicians around but there wasn't anybody close in nature to what I was doing.

[7:00] Anthony Bourdain on Jimi Hendrix: I often compare the experience of going to Japan for the first time, going to Tokyo for the first time, to what Eric Clapton and Pete Townsend must have gone through, the reigning guitar gods of England, what they must have gone through the week that Jimi Hendrix came to town. 

You hear about it, you go see it.A whole window opens up into a whole new thing.And you think what does this mean? What do I have left to say? What do I do now?

[12:00] The first guitarist I was aware of was Muddy Waters. I heard one of his records when I was a little boy, and it scared me to death.  Wow! What was all that about?

[15:00] I loved my music, man. You see, I wasn't ever interested in any other things, just the music. I was trying to play like Chuck Berry and Muddy Waters. Trying to learn everything and anything.

[16:00] My first gig was at an armory, a National Guard place, and we earned thirty-five cents apiece and three hamburgers.

[16:00] It was so hard for me at first. I knew about three songs, and when it was time for us to play onstage I was all shaky, so I had to play behind the curtains. I just couldn't get up in front.

And then you get so very discouraged. You hear different bands playing around you, and the guitar player always seems like he's so much better than you are.

Most people give up at this point, but it's best not to. Just keep on; just keep on. Sometimes you are going to be so frustrated you'll hate the guitar, but all of this is just a part of learning. If you stick with it you're going to be rewarded. If you're very stubborn you can make it.

[18:00] I had very strange feelings that I was here for something and I was going to get a chance to be heard. I got the guitar together because that was all I had. Oh Daddy, one of these days I'm gonna be big and famous. I'm gonna make it, man!

[20:00] It was pretty tough at first. I lived in very miserable circumstances. I slept where I could and when I needed to eat, I had to steal it.

[24:00] I lived in very miserable circumstances. Sleeping among the garbage cans between them tall tenements was hell.

Rats runnin' all across your chest, cockroaches stealin' your last candy bar from your very pockets.

I even tried to eat orange peel and tomato paste.

People would say, "If you don't get a job you'll just starve to death."

But I didn't want to take a job outside music.

[27:00] I don't wanna play backup on somebody else's team. I have my own ideas that I have to bring to life, and I'm willing to sacrifice my comfort to do so.

[31:00] Obsess over customers.

[33:00] I don't give a damn so long as I have enough to eat and to play what I want to play. That's enough for me. I consider ourselves to be some of the luckiest cats alive, because we're playing just what we want to play and people seem to like that.

[37:00] A lesson from Charlie Munger: Look at the behavior of people you dislike, or you don't respect, and do the opposite.

[39:00] Once you've made a name for yourself you are all the more determined to keep it up.

[44:00] James Dyson’s 2nd autobiography: Invention: A Life by James Dyson. (Founders #205)

[49:00] We call our music Electric Church Music because it's like a religion to us.

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“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth

Be like Gareth. Buy a book: All the books featured on Founders Podcast

----

Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work.  Get access to Founders Notes here. 

----

“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth

Be like Gareth. Buy a book: All the books featured on Founders Podcast

What I learned from reading What I Learned Before I Sold to Warren Buffett: An Entrepreneur's Guide to Developing a Highly Successful Company by Barnett Helzberg Jr.

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[5:00]  Then, right there on the sidewalk I told one of the most astute businessmen in America why he ought to consider buying our family's 79-year-old jewelry business.

"I believe that our company matches your criteria for investment, I said. To which he replied, simply, "Send me the information. It will be confidential.”

My conversation with Buffett lasted no more than half a minute.

[8:00] My dream buyer for the family business all along was Warren Buffet.

[11:00] "This can be the fastest deal in history," Buffett said.

"But what about due diligence?" I asked, surprised at how fast the negotiations were moving.

Most suitors demand to see every scrap of paper you've ever generated and to interview every top manager.

That wasn't Buffett's way. "I can smell these things, Buffett said. "This one smells good.”

[12:00] First A Dream by Jim Clayton. (Founders #91)

[13:00] Buffett on his management technique: “Managers run their own shows.

They don't have to report to central management. When we get somebody who is a .400 hitter we don't start telling them how to swing.”

[14:00] I was always taught that many, many people were out there developing ideas I could use. I have found that to be true throughout my life. These thoughts and ideas have all been borrowed or stolen from many wise people.

Think of the world as your garden of marvelous people and ideas with unlimited picking rights for you.

[17:00] Cable Cowboy: John Malone and the Rise of the Modern Cable Business by Mark Robichaux. (Founders #268)

[23:00] Despite missteps, entrepreneurs are a special breed who do not give up on the larger goals.

[24:00] It's not hard to express the quality we're looking for in metaphors. The best is probably a running back. A good running back is not merely determined, but flexible as well. They want to get downfield, but they adapt their plans on the fly. — Relentlessly Resourceful by Paul Graham

[25:00] Entrepreneurs are driven to succeed. They possess an almost naive belief that nothing can stand in their way, they are mentally deaf to those who belittle their chances, they love to compete, and they have the skills of broken field runners who take the bumps and bruises along the way, change course when necessary, and stay focused on the goal.

If this is not you, don't try to fool yourself. It's not worth it.

Thinking you can start your own business or wanting to be your own boss, just because you hate your job, when you really have no desire or stamina to go it on your own, is courting disaster. Where there is no real will, there is no way.

Some people are more  enamored by the concept than the reality. They would rather contemplate the beauty of the mountain from the base.

The entrepreneur wants to climb the mountain first, briefly appreciate the gorgeous vistas from the summit, and then find the next mountain. If you possess this obsession of seeing your own creative notions succeed and are willing to pay the price, then you have no choice but to pursue the life of an entrepreneur.

[29:00] He taught us to concern ourselves only with those things over which we have control.

I thought he was unique in this until I realized this is one of the key common traits of highly successful people.

Those folks are never victims; they take what comes and handle the situation. The rest is a waste of time.

[30:00] Upgrade the herd annually: "You make more money closing bad stores than opening new ones.”

His philosophy made sense. We decided we would rather spend time and effort on a $4.5 million store that could ultimately achieve annual sales of $6 million than on a lower-volume store with less potential.

[32:00] Focus is your lever to success.

Do not underestimate the incredible amount of mental discipline it takes to focus yourself and your teammates. Wonderful alternatives and seductive opportunities abound and temptations to go in multiple directions are unlimited.

Commit yourself to be the best, define what that means, and focus on the head of that pin like no one in your industry.

[32:00] Estee Lauder was a master at doing things don’t scale. — Estée Lauder: A Success Storyby Estée Lauder. (Founders #217)

[33:00] To be successful, have your heart in your business, and your business in your heart. —Thomas Watson The Maverick and His Machine: Thomas Watson Sr. and The Making of IBM by Kevin Maney (Founders #87)

[38:00] Only a fool tests the depth of the water with both feet. —African Proverb

[40:00] Some of our partners created an inhospitable climate for customers. Some posted negative signs.

At one store a manager hung a sign in red warning customers that they would be charged a steep fee if they bounced a  check. It said, "The bank doesn't make copies and we don't cash checks." That really got me boiling.

I jumped up on the counter and ripped it down as customers and coworkers looked on, amazed. That may sound extreme, but I needed to make the point in a memorable way. I didn't want signs like that staring our customers in the face.

I told our coworkers that the occasional hit we took for a bounced check cost far less than what we lost-and couldn't quantify-by creating a subtly hostile atmosphere. —

Copy This!: How I turned Dyslexia, ADHD, and 100 square feet into a company called Kinkos by Paul Orfalea.

[42:00] Nearly any action or communication means far more when done urgently.

Trust only movement.

[42:00] One person with a belief is equal to a force of ninety-nine who have only interests. —John Stuart Mill

[43:00] None of this works if you can’t trust your own judgement.

[46:00] This reservoir of knowledge and human experience creates tremendous opportunities and advantages for you as an entrepreneur. You are heir to the discoveries of many entrepreneurs who skinned their shins trying something new. It is likely other  entrepreneurs before you have experienced the same challenges and problems, and found ways to surmount them.

[47:00] You have the experiences of thousands of experts and mentors at your fingertips.

[47:00] The incredible, wonderful, and unavoidable truth is that seeking the help of others can put you light years ahead of other people who beat their heads against the wall trying to reinvent the wheel

[48:00] I’ve never found anybody that didn’t want to help me if I asked them for help. I called up Bill Hewlett when I was 12 years old. He answered the phone himself. I told him I wanted to build a frequency counter. I asked if he had any spare parts I could have. He laughed. He gave me the parts. And he gave me a summer job at HP working on the assembly line putting together frequency counters. I have never found anyone who said no, or hung up the phone. I just ask. Most people never pick up the phone and call. And that is what separates the people who do things, versus the people who just dream about them. You have to act. —Steve Jobs

[53:00] "Max kept repeating, 'As hire As. Bs hire Cs. So the first B you hire takes the whole company down." — The Founders: The Story of Paypal and the Entrepreneurs Who Shaped Silicon Valley by Jimmy Soni.

[54:00] “The greatest thing you can do for your competition—hiring poorly.” —Bill Gates

[59:00] I wish that I had known sooner that if you miss a child's play or performance or sporting event, you will have forgotten a year later the work emergency that caused you to miss it. But the child won't have forgotten that you weren't there.

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“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth

Be like Gareth. Buy a book: All the books featured on Founders Podcast

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Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work.  Get access to Founders Notes here. 

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“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth

Be like Gareth. Buy a book: All the books featured on Founders Podcast