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Four Segments of New Business
Blair and David come up with descriptive words that help clarify each of the four parts of what David calls the "pantheon" for new business: positioning, lead generation, sales, and pricing.
Pricing Creativity: A Guide to Profit Beyond the Billable Hour
Mastering the Value Conversation podcast episode
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By David C. Baker and Blair Enns
4.9
250250 ratings
Blair and David come up with descriptive words that help clarify each of the four parts of what David calls the "pantheon" for new business: positioning, lead generation, sales, and pricing.
Pricing Creativity: A Guide to Profit Beyond the Billable Hour
Mastering the Value Conversation podcast episode
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