Guest: Kevin Adams, a coach at CEO Coaching International. Kevin's experience includes leadership roles in publicly-held, private equity-backed, and family-founded businesses including Isagenix, ConAgra Brands, International Home Foods, and Stella Foods.

Quick Background: No, "growing broke" isn't a contradiction in terms. It's what happens when a CEO's eyes get so wide that she loses perspective on what made the company special in the first place. Without that clear focus on what's really driving your growth, your business could wander off track and burn cash with every wayward step.

On today's show, Kevin Adams describes a four-part framework for achieving rapid growth that's centered on the "secret sauce" your company needs to make BIG happen.