In this powerful episode of the Jake and Gino podcast, Gino Barbaro sits down with Cliff Nonnenmacher—franchise mogul, serial entrepreneur, and co-founder of Franosity. From raking golf balls as a kid to franchising 36+ units and flipping underperforming brands into million-dollar exits, Cliff's story is a masterclass in hustle, mindset, and smart investing.

They dive into: 

- Who should (and shouldn’t) buy a franchise
- How failing franchises became Cliff’s goldmine
- The importance of mindset and your relationship with money
- What franchisors are REALLY looking for
- The hottest franchise categories to invest in right now (and the ones to avoid)

Whether you're a seasoned business owner, aspiring entrepreneur, or investor looking to diversify into scalable models, this episode delivers unmatched insight and value.

 As Cliff says: "Franchising is a license to collapse time and build wealth—if done right."

 Learn more at:https://franocity.com/

Cliff's Podcast: Pursuit of Profit — Only interviewing franchise founders!

 Subscribe for more episodes like this and turn on the bell to never miss our real talk on entrepreneurship, mindset, and wealth creation.

00:00 - Introduction  

01:07 - Cliff’s Wild Journey from Water Sports to Wall Street  

06:02 - Who Shouldn’t Buy a Franchise  

10:28 - Money Mindset: Respect It or Repel It  

16:57 - What to Look for in a Franchise (Beyond the Brand)  

24:59 - Why Cliff Is Anti-Food & What Industries Are Booming  

28:32 - Home Services, Biohacking, Pets & the Silver Tsunami  

37:17 - Franchise Startup Costs and Ongoing Fees  

49:20 - How to Scale a Franchise the Smart Way  

52:10 - Leasing Traps & Site Selection Strategies  

56:31 - How to Get Started with Buying or Franchising a Business  

01:02:01 - Gino Wraps it Up

We're here to help create multifamily entrepreneurs... Here's how: Brand New? Start Here: https://jakeandgino.mykajabi.com/free-wheelbarrowprofits Want To Get Into Multifamily Real Estate Or Scale Your Current Portfolio Faster? Apply to join our PREMIER MULTIFAMILY INVESTING COMMUNITY & MENTORSHIP PROGRAM. (*Note: Our community is not for beginner investors) 👉https://jakeandgino.com/apply About Jake & Gino Jake & Gino are multifamily investors, operators, and mentors who have created a vertically integrated real estate company. They control over $250M in assets under management. They have created the Jake & Gino Premier Multifamily Community to teach others a simple three-step framework for investing in multifamily real estate. Connect with Jake & Gino on the social media platform you are most active on: https://jakeandgino.com/link-tree/