Freshly back from the 2022 International Franchise Association (IFA) Convention, FranCoach Founder and CEO, Tim Parmeter shares his experience and reflections from the event including where the industry as a whole is today, current trends in franchising, and what basketball legend, Shaquille O'neal has to do with all of it.

Episode Highlights:

0:00 - Intro

0:56 - About the IFA Conference

2:10 - A very cool guest speaker at the conference

3:56 - Why you don’t need to be afraid of changing your industry when you get into franchising

6:42 - How and why the franchise industry as a whole is booming right now

9:27 - The pandemic and subsequent paradigm shift

13:27 - More thoughts and experiences of the conference

14:17 - What to do if you are you ready for something different in your life

19:09  - Closing

Links and resources mentioned in this episode:

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