Franchising 101

Franchising 101 - Why Home Service Franchises Keep Winning - Episode 292


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⭐ INTERESTED IN FRANCHISE OWNERSHIP? Schedule a call with one of our coaches today!  https://www.francoach.net/ 


🎙️ Episode 292 - On this episode of the Franchising 101 Podcast, host Tim Parmeter sits down with Kelli Schroeder for a wide-ranging conversation about franchising, entrepreneurship, and what it really takes to succeed in home services.


Kelli shares her remarkable journey through the franchise world, from global development roles with major brands to helping scale a safe drinking water franchise across Africa. She reflects on the lessons she learned building franchise systems in challenging environments, why franchising became a lifelong passion, and how those experiences shaped her perspective as both a franchisor and now a franchise owner herself.


The conversation dives deep into Threshold Brands and its portfolio of 10 home service franchise concepts, including everything from insulation and pest control to grout restoration and surface refinishing. Tim and Kelli unpack the advantages of joining a multi-brand franchise platform, including shared purchasing power, stronger support systems, operational expertise, and long-term expansion opportunities for franchisees who want to build multi-unit or multi-brand empires.


In This Episode

Why home service franchises continue to attract corporate professionals

The realities of licensed vs. non-licensed service businesses

How franchisors support owners with training, systems, and ongoing coaching

The surprising business opportunity behind niche brands like grout restoration

Why franchise validation calls matter so much

The power of franchise community and peer support

How franchise resale opportunities can help owners expand faster


Kelli also shares candid insight from her own experience becoming a multi-unit franchise owner and why taking the leap into business ownership was one of the most rewarding decisions she’s ever made.


If you’ve ever wondered whether franchising could be the path to greater freedom, wealth-building, or career reinvention, this episode delivers an inside look at what successful franchise ownership really looks like.



🔗 Resources & Mentions

  • Threshold Brands website https://www.thresholdbrands.com/ 

  • Visit FranCoach.net for free franchise guidance and to book a consultation.

  • Watch FranCoach's TV show, the Franchising 360 Show, Fridays 8pm EST/5pm PST on the Biz TV Network www.biztv.com 

  • Check out Tim’s new book: "Becoming a Franchise Owner" – Now available on Amazon. https://amzn.to/4777udP 

  • Subscribe to the podcast on Apple Podcasts, Spotify, or YouTube.

  • Leave us a ⭐⭐⭐⭐⭐ review if you enjoyed the episode—we appreciate your support!

  • Connect on Social Media: Find FranCoach on all major platforms for tips, updates, and new episodes.

    • Instagram @yourfrancoach https://www.instagram.com/yourfrancoach/ and @franchising101podcast https://www.instagram.com/franchising101podcast/ 

    • Twitter: @FranCoach4U https://twitter.com/FranCoach4U 

    • Facebook: https://www.facebook.com/francoach4u/ 

    • YouTube: https://www.youtube.com/@francoach4u


⭐ IS FRANCHISE OWNERSHIP FOR YOU? 

Schedule a call with one of our coaches today! FranCoach is connected with over 500 franchises and we walk you through the process of finding the perfect franchise for you. Our services are always free and we commit ourselves to helping you find your better tomorrow. https://www.francoach.net/ 


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