March is Women’s History Month and we are continuing to feature some of the amazing women in franchising. In this episode we welcome Ali Kraus, the Vice President of Marketing at Benetrends, a leading company in franchise financing. Ali shares her unexpected journey into the franchising world, transitioning from a special needs teacher to a key player in the franchise industry. Her story highlights the significance of taking opportunities and the importance of personal branding and networking within franchising. The discussion also explores the role of women in franchising and the positive cultural shifts towards more supportive and collaborative environments. 

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