Optimal Aging

Franchising Fitness over 50: How Rick Mayo and Alloy Are Bringing High-End Personal Training to Active Agers.


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Do you ever feel like a phony? Like someone’s about to find out any minute that you have no idea what you’re doing and that you don’t belong where you are?

Well, a LOT of people do, so don’t worry! It’s called Imposter Syndrome, and it’s common in all walks of life and at every stage of success.

I know I’ve felt it sometimes. 

And so has my guest on this week’s episode of Optimal Aging, which might surprise those of you familiar with his success. 

Rick Mayo, founder and CEO of the Alloy Personal Training Franchise system, is a fitness business leader who seems like the very model of success. And yet, as he tells me in this conversation, he’s been bugged by Imposter Syndrome repeatedly throughout his career. He also shares how he learned to turn it into a powerful motivator to help him keep succeeding in his business, which now is a thriving franchise system with 100 locations, all bringing fitness over 50 to people across the country.

Resources and Links

Alloy Personal Training Franchise System
Rick Mayo on LinkedIn
Naamly – Support our advertiser, who helps you keep in touch with your members
Life Priority Supplements -- Affiliate Discount code here
Functional Aging Institute -- Use FAIMM50 discount code
Prime Fit Content – Engage the over-50 market


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Optimal AgingBy Jay Croft

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