Join Lucas Sherraden as he talks with Fred Sed, who shares his journey of building a thriving business in Orange County, California. Fred emphasizes the importance of leading with revenue and building a team strategically. Fred also discusses the significance of prospecting and having defined models in place for lead generation. He highlights the need for agents to focus on profitability and run their businesses like true entrepreneurs. Despite the challenges of a shifting market, Fred remains optimistic and encourages agents to stay consistent and seize the opportunities that lie ahead.

Connect with Fred at https://www.fredsedgroup.com/

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