Freedom Maker

By Tyler Jordan

Tyler Jordan documents his journey and thought-process in his journey towards freedom through e-commerce.... more

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How many episodes does Freedom Maker have?

The podcast currently has 63 episodes available.

Freedom Maker episodes:

May 21, 2021 Episode 53: Book 1 Secret #27
Disclaimer: The contents of the book DotCom Secrets, which is referenced to in this podcast, is owned by Russell Brunson of ClickFunnels LLC. You can get your FREE copy of the book, and a 14-day FREE trial of ClickFunnels with the links below.
Secret #27: Funnel Stacking
[insert millennial story]
This episode is very much about what to do after you get your fundamentals right. After you’ve found your winning funnel, don’t just stay there, expand your value ladder sideways. This can be done by adding a link to your next funnel right at the very end of your current winning funnel.
Let’s say you’re selling a $67 program with a challenge funnel, then think of ways to upsell your audience with a $197 course through a webinar funnel. Have that link to the webinar funnel be right at the end of your challenge funnel. Also, if you set up a Survey Funnel, you can link the qualified candidates to your challenge funnel by placing that link at the end of your Survey Funnel.
Can you see how this will explode your business if executed well? Now, you’re not just selling 1 item. You have multiple offers but instead of putting it on a website, or a store, you can organize them such that only the most qualified candidates will take up the next offer as they ascend your value ladder.
Let’s stretch that example further. At the end of your $197 course, you place a link to the Application Funnel for your $5000 high-ticket coaching program.
Think of how much money this funnel can generate potentially. If you only had your $67 program, you can only make $67 per customer. But with this complete funnel, not only can you potentially make $5264, and more with your order bumps you can add so many more people into your email list with your front-end survey funnel.
Of course, there will be people who tell me “But Tyler, do I really have to do this? Will customers really spend that much on me?” My initial reaction is “if you don’t love money, you don’t have to do this. You really have to hate and reject money in order to say no to such an amazing strategy.” But in all seriousness. Give people the ability to spend. At least give them an option to. Some will come in, take your survey, and then nothing happens for 3-4 years. But suddenly, they are in pain, and they are looking for someone to fix their problem. And because you’ve kept the emails coming, they remember you as the expert. They come into your funnel again and buy buy buy. On the other end of the spectrum, there are people that come in and spend $6000 with you within a week. Now you are more profitable, which means you can spend more to acquire the same customer compared to your competitors, which means you can scale faster and more aggressively in today’s landscape.
So, always think of how you can serve your customers at a higher level. Build out your value ladder for them, and stack those funnels together.
So that’s it for Secret #27: Funnel Stacking. If you got tons of value from just this one episode, you could get so much more with the full original copy of the DotCom Secrets book. The good news is that you can get your FREE copy of the book, and a 14-day FREE trial of ClickFunnels with the links below. If you’ve enjoyed this episode, be sure to share, download or follow this podcast on Spotify, iTunes, or wherever you get your podcasts from, and I will see you in the next episode.
DotCom Secrets:
https://www.dotcomsecrets.com/dotcom-secrets?affiliate_id=3063032&cf_affiliate_id=3063032
ClickFunnels 14-day Trial:
www.clickfunnels.com
...more
10min
May 20, 2021 Episode 52: Book 1 Secret #26
Disclaimer: The contents of the book DotCom Secrets, which is referenced to in this podcast, is owned by Russell Brunson of ClickFunnels LLC. You can get your FREE copy of the book, and a 14-day FREE trial of ClickFunnels with the links below.
Secret #26: ClickFunnels
That’s right! This episode will be what ClickFunnels is about. I can’t show you what it’s like in audio form, so this is what you need to know.
First, there’s a 14-day free trial. I’ve used 3 different emails to sign up for ClickFunnels, and was only charged once before I was ready to commit. I asked for a refund, and their support team gave a no-questions-asked full refund. So you really have nothing to lose by trying.
Second, they have an extensive library of templates. My estimate is that they have at least 200 templates. This means that you can take a few hours to browse their library, and when you’ve decided which template looks good for you, just click “Use Template”, and the template will be copied to the funnel you’re creating. And if you need any help, their Help section is super comprehensive, with YouTube videos attached to most of their pages. If all else fails, just do a search on YouTube. Many other content creators upload videos on how to use ClickFunnels as well.
Thirdly, the entire platform is a complete marketing platform, with its own A/B testing and email autoresponder. If one of your webpage has a green banner, but you’d like to find out if blue works better, the best way to find out is to do an A/B test. What we mean by A/B testing is splitting the traffic into 2 groups, sending one group to your green version, and another group to your blue version. Then, going by the stats of the funnel after a statistically significant number of visitors, say 1k, you determine which is better going by what you’re trying to achieve with that funnel page. If your objective is to get sales, you see which version generated more sales. If your objective is to get your visitor to click to the next step, you measure the click through rate.
There’s so much more that can be shared with CF but the best way is to experience it yourself. So click the link below to get your 14-day FREE trial of CF.
Before I conclude this episode, here’s a bonus: I’d like to continue my thoughts on my previous episode opening about success, and that Tibetan quote.
[insert bonus content]
So that’s it for Secret #26: ClickFunnels. If you got tons of value from just this one episode, you could get so much more with the full original copy of the DotCom Secrets book. The good news is that you can get your FREE copy of the book, and a 14-day FREE trial of ClickFunnels with the links below. If you’ve enjoyed this episode, be sure to share, download or follow this podcast on Spotify, iTunes, or wherever you get your podcasts from, and I will see you in the next episode.
DotCom Secrets:
https://www.dotcomsecrets.com/dotcom-secrets?affiliate_id=3063032&cf_affiliate_id=3063032
ClickFunnels 14-day Trial:
www.clickfunnels.com
...more
6min
May 20, 2021 Episode 51: Book 1 Secret #25
Disclaimer: The contents of the book DotCom Secrets, which is referenced to in this podcast, is owned by Russell Brunson of ClickFunnels LLC. You can get your FREE copy of the book, and a 14-day FREE trial of ClickFunnels with the links below.
Secret #25: “Setter” and “Closer” Scripts
When I first bought my accident insurance, I remember meeting my insurance agent, Samuel, at Starbucks and was soon joined by his colleague. When I bought my hospitalization insurance, it was just Edmund explaining the terms and premium amounts to me.
If you’ve been to direct selling or affiliate marketing presentations, or if your insurance agent is looking to sell you a new policy, you might have been at a setting where you’re facing 2 salespeople, instead of just 1. I realized Samuel and his colleague closed me faster than Edmund did, because they followed a variation of the “Setter” and “Closer” script, which I’m about to share with you now.
The thing is, your time is limited. So it makes more sense to hire the right people to close for you. It’s killing 2 birds with 1 stone: first, you save time so you can focus on creating more revenue for the company, and second, you increase the company’s closing rate.
Let’s look at the Setter’s script.
There’s no hard-and-fast rules about this, but the main idea is to open the conversation naturally and pull out any emotions related to the topic you’re discussing. The Setter must find out where the prospect is right now and how he/she feels about where they are.
Your questions should be centered around finding out the “what” is it that the prospects want to achieve. What are their hopes and dreams? Then find out the “why”. Ask additional questions to extract the emotions out of the conversation. Does the prospect have kids? If yes, how old, and how many? Is there a school or college your prospect wants to send them to? Help your prospect paint a picture of the feelings behind their dreams.
The setter ideally can get all the information within 5 minutes. Once your setter has a good idea of the emotions behind the decision, he or she can press on with “What’s holding you back? Why haven’t you achieved your dreams already?”
Expect some version of “I don’t know how”. The prospect doesn’t know how to build an online business. They may not have the money but have the time. The prospect needs to admit they don’t know what they are doing in some way, shape, or form. Once the prospect realizes it’s simply a lack of knowledge that is preventing them from success, and that you can provide them with that knowledge, the setter should ask “If you had an exact 30-day blueprint to build your online business, would you do it?”
Then, the setter should give the prospect a taste of what’s to come.
[check podcast for complete content]
So that’s it for Secret #25: “Setter” and “Closer” Scripts. If you got tons of value from just this one episode, you could get so much more with the full original copy of the DotCom Secrets book. The good news is that you can get your FREE copy of the book, and a 14-day FREE trial of ClickFunnels with the links below. If you’ve enjoyed this episode, be sure to share, download or follow this podcast on Spotify, iTunes, or wherever you get your podcasts from, and I will see you in the next episode.
DotCom Secrets:
https://www.dotcomsecrets.com/dotcom-secrets?affiliate_id=3063032&cf_affiliate_id=3063032
ClickFunnels 14-day Trial:
www.clickfunnels.com
...more
16min
May 18, 2021Episode 50: Book 1 Secret #24
Disclaimer: The contents of the book DotCom Secrets, which is referenced to in this podcast, is owned by Russell Brunson of ClickFunnels LLC. You can get your FREE copy of the book, and a 14-day FREE trial of ClickFunnels with the links below.
Secret #24: “Four-Question Close” Script
Once you’re on the phone, most people will want to small talk. But the more you join in the fun, the less valuable your time and hence you lower the perceived value of your products and services. So, you want to set the tone right from the start by saying:
“Hey this is Tyler, and I’m excited to be on the call with you. So here’s how these calls work: I’m going to ask you 4 questions. Depending on how you answer them and how well we get along, we’ll decide whether to move forward. Sound fair enough?”
“Imagine you and I were to start working together today. I teach you everything I know and do everything I can to help you get results. Now imagine we’re sitting in a coffee shop a year from now. What would’ve happened in your life, both personally and professionally for you to feel happy with your progress? What would make you believe that this was the best decision you ever made?”
You are fishing for internal and external goals here. If they don’t have clarity over their goals, there’s no way you can help them.
For question 2, you say:
“Ok, clearly you know what you want. You’ve painted a really great picture for me. So let me ask you this: why don’t you have it yet? What’s been standing in your way or holding you back?”
Here you are fishing for their obstacles and objections. You want to find out the reason why they haven’t got what they wanted.
For question 3, ask:
“What resources, talent, connections, or skills do you have that you’re currently not using to the fullest potential that we could use to overcome your obstacles and achieve your goals?”
When they finally run out of ideas, say:
“Ok, so let’s recap:
it looks like you know exactly what you want you told me you want [insert goal] because [insert desire]

you haven’t been able to achieve that for primarily because of [insert obstacles] and [insert objections]. right?

and lastly, it looks like you have all these resources you could leverage that you’re not leveraging them yet, right?
Then ask:
“How much more money do you think you’d make if you were able to eliminate the obstacles and leverage those resources?”
Then transition to the final question:
“So I only have one more question: do you want me to help you achieve your goals?”
Stop talking here and wait for the “yes”. Then here’s the easiest part:
“Great! Here’s how it works: my fee is [insert price]. For that money, you get [insert deliverables]. I’m here to help you. I can transfer you over to my assistant to take care of the financial details right now. Would you like to do that?”
So that’s it for Secret #24: “Four-Question Close” Script. If you got tons of value from just this one episode, you could get so much more with the full original copy of the DotCom Secrets book. The good news is that you can get your FREE copy of the book, and a 14-day FREE trial of ClickFunnels with the links below. If you’ve enjoyed this episode, be sure to share, download or follow this podcast on Spotify, iTunes, or wherever you get your podcasts from, and I will see you in the next episode.
DotCom Secrets:
https://www.dotcomsecrets.com/dotcom-secrets?affiliate_id=3063032&cf_affiliate_id=3063032
ClickFunnels 14-day Trial:
www.clickfunnels.com
...more
8min
May 17, 2021Episode 49: Book 1 Secret #23
Disclaimer: The contents of the book DotCom Secrets, which is referenced to in this podcast, is owned by Russell Brunson of ClickFunnels LLC. You can get your FREE copy of the book, and a 14-day FREE trial of ClickFunnels with the links below.
Secret #23: “Product Launch” Script
If you remember the Product Launch funnels we covered in Secret #16, you would see how it all fits together as a sideway sales letter. The way this is structured is so elegant: it has 4 videos, and inside each video, we have 4 sections. If you know me, you know I love symmetrical structures. I absolutely love it when things come together. So, this is one of my favourite frameworks to present.
Video #1 is called “Wow + How”, and your 4 steps are:
Introduce the New Opportunity

Kill False Beliefs

Let’s Look at Others

Hook to Video #2
Video #2 is called “Transformational education”, and your 4 steps are:
Over the shoulder

Your framework

Framework proof

Hook to Video #3
Video #3 is called “External forces”, and your 4 steps are:
Future Pace

What roadblocks?

Hinting to the offer

Hook to Video #4
Video #4 is called “The Offer”, and your 4 steps are:
Here’s what I’ve got

Here’s what you’ll do with it

Here’s what it’ll do for you!

Here’s what you need to do right now!
So that’s it for Secret #23: “Product Launch” Script. If you got tons of value from just this one episode, you could get so much more with the full original copy of the DotCom Secrets book. The good news is that you can get your FREE copy of the book, and a 14-day FREE trial of ClickFunnels with the links below. If you’ve enjoyed this episode, be sure to share, download or follow this podcast on Spotify, iTunes, or wherever you get your podcasts from, and I will see you in the next episode.
DotCom Secrets:
https://www.dotcomsecrets.com/dotcom-secrets?affiliate_id=3063032&cf_affiliate_id=3063032
ClickFunnels 14-day Trial:
www.clickfunnels.com
...more
8min
May 16, 2021Episode 48: Book 1 Secret #22
Disclaimer: The contents of the book DotCom Secrets, which is referenced to in this podcast, is owned by Russell Brunson of ClickFunnels LLC. You can get your FREE copy of the book, and a 14-day FREE trial of ClickFunnels with the links below.
Secret #22: “Perfect Webinar” Script
Introduction
Big Promise: This is the “ruler” which your prospects will measure you by. If your promise isn’t big enough, or not exactly new, they won’t be interested.

Hook to end: Give your prospects a reason to stick to the end.

Command attention: Get rid of unnecessary distractions.

Qualify yourself: Establish yourself as an expert.

Future-pacing: Paint the picture of how amazing life can be, by implementing your strategy
Content:

The One Thing: This is the key centerpiece that will topple the dominos. This will be further explained in Book 2, Expert Secrets.

Three Secrets:
Secret #1: False belief about the vehicle
Secret #2: False internal belief
Secret #3: False external belief

Stack & Close:

Let me ask you a question: Hardest part of the webinar to transition. Disarm with “let me ask you a question”.

If all: Justify the value of your offer with “if all” statements

Reveal the real price: real price should be much lower than the stack

CTA: Tell them exactly what to do to get your product.

Post-selling: make your prospects feel like they might be left behind if they don’t take action immediately

Takeaway selling: explain that it doesn’t matter to you whether they order or not, because it will be business-as-usual for you

Close with reminder: summarise your offer.
So that’s it for Secret #22: “Perfect Webinar” Script. If you got tons of value from just this one episode, you could get so much more with the full original copy of the DotCom Secrets book. The good news is that you can get your FREE copy of the book, and a 14-day FREE trial of ClickFunnels with the links below. If you’ve enjoyed this episode, be sure to share, download or follow this podcast on Spotify, iTunes, or wherever you get your podcasts from, and I will see you in the next episode.
DotCom Secrets:
https://www.dotcomsecrets.com/dotcom-secrets?affiliate_id=3063032&cf_affiliate_id=3063032
ClickFunnels 14-day Trial:
www.clickfunnels.com
...more
16min
May 15, 2021Episode 47: Book 1 Secret #21
Disclaimer: The contents of the book DotCom Secrets, which is referenced to in this podcast, is owned by Russell Brunson of ClickFunnels LLC. You can get your FREE copy of the book, and a 14-day FREE trial of ClickFunnels with the links below.
Secret #21: “OTO” Script
Depending on which part of the world you come from, if that person is someone you aren’t very close with, usually when you that person’s room, like either an office or hotel room, you’ll knock ask, “is it a good time to talk?” But if that person was your family or your spouse, you’ll just go in and say your mind.
Imagine treating the people that already bought from you like they were complete strangers by applying the WWWH Script or SSS Script. It’s just like asking your wife “can I stay in this room for a while?” It’s completely crazy, I know! What you need is to use a shorter script that’s designed for customers that actually trust you. This script is called the OTO script.
If you haven’t already listened to my SSS Script in Episode 46, pause the audio right now and go back to understand what I’m about to present.
Confirm initial decision

Smart —> why

Question (next or more)

Exclusive

Results, Fast, Speed

The One Thing

Future-pacing

CTA

Guarantee

Value stacking

Scarcity

Second CTA

Testimonial rush
So that’s it for Secret #21: “OTO” Script. If you got tons of value from just this one episode, you could get so much more with the full original copy of the DotCom Secrets book. The good news is that you can get your FREE copy of the book, and a 14-day FREE trial of ClickFunnels with the links below. If you’ve enjoyed this episode, be sure to share, download or follow this podcast on Spotify, iTunes, or wherever you get your podcasts from, and I will see you in the next episode.
DotCom Secrets:
https://www.dotcomsecrets.com/dotcom-secrets?affiliate_id=3063032&cf_affiliate_id=3063032
ClickFunnels 14-day Trial:
www.clickfunnels.com
...more
8min
May 15, 2021Episode 46: Book 1 Secret #20
Disclaimer: The contents of the book DotCom Secrets, which is referenced to in this podcast, is owned by Russell Brunson of ClickFunnels LLC. You can get your FREE copy of the book, and a 14-day FREE trial of ClickFunnels with the links below.
Secret #20: “Star, Story, Solution” Script
Today I’m going to give you the script that made Vince James $100 million in 23 months selling supplements. You might know him as the author of the book, The 12-month millionaire. Of course, I’m not going to give you the exact script, I’m going to give you the framework of the script.
We start off by introducing the “Star”, or your Attractive Character.
Hook

Core-desire questions

Agitate past failures

The One Thing

Now, we enter the “Story” section.

High drama

Backstory (wall)

Identify the problem

Epiphany

Your path to the ultimate solution

First sign of success

Conspiracy

The big lie

Common enemy

Rapid growth

Case studies

Hidden benefits

Now that you’re done with the Story, introduce the Solution.

Formal introduction

Pain and cost

Ease

Speed

“So you can” benefits

Social proof

Make the offer and build value

Price anchor

“If all” Emotional Close

Reveal the price

Guarantee

Inject urgency and scarcity

Future pacing

Call to action

Post-selling

Takeaway selling

Close with reminder
So that’s it for Secret #20: “Star, Story, Solution” Script. If you got tons of value from just this one episode, you could get so much more with the full original copy of the DotCom Secrets book. The good news is that you can get your FREE copy of the book, and a 14-day FREE trial of ClickFunnels with the links below. If you’ve enjoyed this episode, be sure to share, download or follow this podcast on Spotify, iTunes, or wherever you get your podcasts from, and I will see you in the next episode.
DotCom Secrets:
https://www.dotcomsecrets.com/dotcom-secrets?affiliate_id=3063032&cf_affiliate_id=3063032
ClickFunnels 14-day Trial:
www.clickfunnels.com
...more
19min
May 13, 2021 Episode 45: Book 1 Secret #19
Disclaimer: The contents of the book DotCom Secrets, which is referenced to in this podcast, is owned by Russell Brunson of ClickFunnels LLC. You can get your FREE copy of the book, and a 14-day FREE trial of ClickFunnels with the links below.
Secret #19: “Who-What-Why-How” Script
I’m going to make this the most value-packed episode ever. Ready?
[insert shaver script]
This is called the “Who-What-Why-How” Script.
You start with “Who” - you introduce your name and who you are
Then you say “What” - what offer do you have for your audience
Follow up with “Why” - why they need what you have. You can follow the PAS formula. Problem, Agitate, and Solve.
And finish with “How” - how can they get what you have and what do they have to do to get it.
While the above forms the meat of the script, you can finish off with 3 more sections:
The first is the catch: if something sounds too good to be true, you have to let your audience know if it is. If it is simply an amazing offer, just let them know that there’s no catch!
Next, is urgency and scarcity: include the real elements of urgency and scarcity into your offer to get people to take action.
Then, give a guarantee: reverse any risk in ordering the product.
Finally, remind them of what they’re getting and why.
This is the script that works in literally a million scenarios. You can sell almost anything with this script.
Let’s say I’m a tennis coach. I’ve never played tennis before but I’ll apply the “Who-What-Why-How” Script and let’s see what happens.
[insert tennis script]
So that’s it for Secret #19: “Who-What-Why-How” Script. If you got tons of value from just this one episode, you could get so much more with the full original copy of the DotCom Secrets book. The good news is that you can get your FREE copy of the book, and a 14-day FREE trial of ClickFunnels with the links below. If you’ve enjoyed this episode, be sure to share, download or follow this podcast on Spotify, iTunes, or wherever you get your podcasts from, and I will see you in the next episode.
DotCom Secrets:
https://www.dotcomsecrets.com/dotcom-secrets?affiliate_id=3063032&cf_affiliate_id=3063032
ClickFunnels 14-day Trial:
www.clickfunnels.com
...more
7min
May 12, 2021 Episode 44: Book 1 Secret #18
Disclaimer: The contents of the book DotCom Secrets, which is referenced to in this podcast, is owned by Russell Brunson of ClickFunnels LLC. You can get your FREE copy of the book, and a 14-day FREE trial of ClickFunnels with the links below.
Secret #18: “Curiosity-Based Headline” Scripts
How would you like to have your sales team work 24/7, 365 days a year for you, without asking for breaks or a pay raise, and yet guarantee the same exact delivery of the presentation you set 100% of the time? Sounds too good to be true? Not in this day and age. The fact is, ClickFunnels, Shopify, WooCommerce, and many other platforms that make online sales possible are your team of salespeople. Your conversion rate might be lower compared to a real estate or insurance agent, but the revenue you will make will be many times more just because everything is automated.
[insert Jim's story]
So now you should be wondering how to craft great headlines. Because this is episode is so short, I’ll just summarise my top 3 tips.
Tip #1: Your headline is the conversation starter. Don’t aim to sell with your headline.
What people mean by “sales-y” is when you start by saying “Hey, buy this product! It’s really great for you! We are having an offer now!” Don’t do that. Think of your headline as the first words you say when you meet someone. If that person is new, you have to start a conversation, give a reason to, or set the context.
Tip #2: Model your headlines from tried-and-tested sources
If you’ve spent money on some product or service, especially if its from clicking on an ad on FB or YouTube, copy the headline, and change it to suit your needs. For example, I probably spent $2000 on Tai Lopez’s courses. In one of his emails, it said “Your $9903 discount is about to expire soon”. How I used it was to put it into my email marketing, “Your 50% discount is about to expire soon”. Once I plugged it in, it recovered sales on the first day. There’s no need to guess.
Tip #3: Use Scripts Instead
After years of testing, failing multiple times, there are a few tried-and-tested formulas for headlines, and sales copy in general. We call them Scripts. There are over 100 scripts that can generate headlines and ad copies for everything: selling on Amazon, Video Sales Letters, E-commerce, Coaching, and so on. If you want to gain an unfair advantage over other marketers, join me at FunnelScripts.com and get your free trial today.
So that’s it for Secret #44: “Curiosity-Based Headline” Scripts. If you got tons of value from just this one episode, you could get so much more with the full original copy of the DotCom Secrets book. The good news is that you can get your FREE copy of the book, and a 14-day FREE trial of ClickFunnels with the links below. If you’ve enjoyed this episode, be sure to share, download or follow this podcast on Spotify, iTunes, or wherever you get your podcasts from, and I will see you in the next episode.
DotCom Secrets:
https://www.dotcomsecrets.com/dotcom-secrets?affiliate_id=3063032&cf_affiliate_id=3063032
ClickFunnels 14-day Trial:
www.clickfunnels.com
...more
7min

FAQs about Freedom Maker:

How many episodes does Freedom Maker have?

The podcast currently has 63 episodes available.