Disclaimer: The contents of the book DotCom Secrets, which is referenced to in this podcast, is owned by Russell Brunson of ClickFunnels LLC. You can get your FREE copy of the book, and a 14-day FREE trial of ClickFunnels with the links below.

Secret #17: Application Funnels

If you’ve stuck with us since Secret #7, congrats! This will be the last funnel type, called Application Funnels. This is reserved for the highest level program you have to offer, like a mastermind, private group or coaching in some way, shape, or form. This funnel will break past the single most limiting factor of all previous funnels: the environment. How so? Note that no matter how persuasive or attractive your ad copy or VSL, your customer can always choose to pause the video, get a push notification from some other app, or their kids might be crying in the background and they need to go over to tend to them. The aim of application funnels is to get your customer to be on the phone. As simple as it sounds, when your customer is on the phone, you have more control over what happens during the sale than all other funnel types.

[insert Russell's "raising the dead company" story]

Page 1 is your “Success Story” or “Free case study” landing page. Show them the big picture of what could happen to them if they signed up. Or, this is where you show one of your successful customers as a case study. At the bottom of the page, have a form where you can collect their email address.

Page 2 is your “Application page”. Since you’ve collected their email address, you’ll be able to follow-up with them until they’ve completed the application on this page. This is where you have another video showcasing what Russell calls a “testimonial rush”. Flood the entire video with testimonial after testimonial of all your successful customers. The key difference in this page from all the other funnels is that it’s a “takeaway” sale: instead of you selling to them, they have to sell to you why you should work with them.

Page 3 is your “Homework Page”. On this page, have one final video showing 3 things: first, your story that helps build connection with your Attractive Character. Second, tell them what to expect and give them homework to do. Third, get them to initiate a phone call. Russell found that the group of applicants who initiate the call generate 4 times the revenue compared to those who don’t. The advantage here is two-fold: instead of spending $1 million each month on 60 salespeople, Russell managed to generate 10 times more gross revenue with just 2 people. This is the power of qualifying leads, flipping the selling direction, and positioning. This is the power of Application Funnels.

So that’s it for Secret #43: Application Funnels. If you got tons of value from just this one episode, you could get so much more with the full original copy of the DotCom Secrets book. The good news is that you can get your FREE copy of the book, and a 14-day FREE trial of ClickFunnels with the links below. If you’ve enjoyed this episode, be sure to share, download or follow this podcast on Spotify, iTunes, or wherever you get your podcasts from, and I will see you in the next episode.

DotCom Secrets:

https://www.dotcomsecrets.com/dotcom-secrets?affiliate_id=3063032&cf_affiliate_id=3063032

ClickFunnels 14-day Trial:

www.clickfunnels.com

Disclaimer: The contents of the book DotCom Secrets, which is referenced to in this podcast, is owned by Russell Brunson of ClickFunnels LLC. You can get your FREE copy of the book, and a 14-day FREE trial of ClickFunnels with the links below.

Secret #16: Product Launch Funnels

Every now and then, we get a front-row seat to see how Hollywood do a movie launch. They start by whetting our appetite with a trailer, where they reveal enough to make us curious, but not so much that we understand the entire plot. At the end of the trailer, they drop the date. If you’re really excited about the movie but it’s only coming out next year, you’ll probably go “I can’t wait to see this!”, or if it’s something you’re not interested in, you’ll go “meh, not for me.”

Then, as the movie draws nearer, the frequency of the ads increases, and it starts showing up on YouTube, TV commercials and billboards. People start buying tickets. Then the stars go on morning talkshows, the late-night talkshows, the press conferences — all to build up hype about the movie. This causes even more people to buy tickets. And finally, on the opening night, if the hype is real, word-of-mouth will continue to spread about the movie. This causes weekend sales to go up. On Monday, if the sales numbers are good, people usually keep buying tickets for months to come.

Whenever your business launches a new product, don’t you want to be able to build up as much buzz as Hollywood does? The good news is that you don’t need a huge marketing budget, all you need is a ClickFunnels account, and follow the Product Launch Funnel format.

On Page 1, you offer a free online workshop. This is very much like the lead funnels you learnt in Episode 34, Secret #8. Instead of the lead magnet being a PDF or a book, this time it’s your free workshop.

On Page 2, this is your “Wow and How” video page. Basically, you will “wow” them with an amazing idea, and then you will show them “how” others and yourself have been doing it using this concept. Don’t worry, we will cover the content here in depth in Book 2 Expert Secrets.

Page 3 is your “Transformational education” video page. You will let people watch you doing the actual “how” described in Page 2.

Page 4 is your “External forces” video page. It is an objection-rejection page. This is where you break external limiting beliefs, and deal with all the external roadblocks that will keep your audience from achieving success.

Page 5 is your offer page and order form. After the video from Page 4 has been released, you can release the 4th video where you make the offer. You’ll send them an email with a link to a simple page with you in the video making the offer and the order form below. As with all previous funnels, always include order bumps and upsells that will help get our customers to a higher lever of success.

So that’s it for Secret #42: Product Launch Funnels. If you got tons of value from just this one episode, you could get so much more with the full original copy of the DotCom Secrets book. The good news is that you can get your FREE copy of the book, and a 14-day FREE trial of ClickFunnels with the links below. If you’ve enjoyed this episode, be sure to share, download or follow this podcast on Spotify, iTunes, or wherever you get your podcasts from, and I will see you in the next episode.

DotCom Secrets:

https://www.dotcomsecrets.com/dotcom-secrets?affiliate_id=3063032&cf_affiliate_id=3063032

ClickFunnels 14-day Trial:

www.clickfunnels.com

Disclaimer: The contents of the book DotCom Secrets, which is referenced to in this podcast, is owned by Russell Brunson of ClickFunnels LLC. You can get your FREE copy of the book, and a 14-day FREE trial of ClickFunnels with the links below.

Secret #15: Webinar Funnels

If you’ve attended webinars before, you would have noticed the real pros have already prerecorded their presentation. Their webinars may be closing offers in the $1000-4000 range, and it’s happening like clockwork. Just imagine if this was done manually - no salesman can ever keep up in the long run.

Learning how to sell online is probably one of the greatest skillsets anyone can have in today’s world to be financially confident. In Secret #22, which will be live exactly 1 week from now, I will share with you what Russell calls “The Perfect Webinar” script.

But for now, let’s get into the technical details of a Webinar Funnel.

On Page 1, this is your registration page. If your YouTube ad has done most of the heavy lifting, you don’t actually need a fancy video reiterating your message. All you need is the form for your audience to enter their name and email. If you haven’t you’ll need a really attractive headline that inspires curiosity, something that raises a lot of questions but gives no answers. Something like “How to make $15,783 per day passively while travelling the world”. If you want to nurture and build up suspense for your audience, you can send them to a Soap Opera follow-up sequence. If not, make sure the 1-2 emails you send them before the webinar is sufficient to warm them up.

Page 2 is your thank you page. This is where you thank your audience for signing up, and then tell them what to do next. You can say that since this is a live event, it’s best to bring a pen and paper, block out your calendar for the event, and turn off your phone notifications.

Page 3 is your webinar room. This is where you’ll present your offer to your audience. It usually is about 45 mins to 2.5 hrs in length. At the end of the webinar, you should have an order button which takes them to the next page

Page 4 is your order form page. Summarise what they’re going to get if they make the purchase today. This is also where you can include upsells, and links to your other funnels as well.

Page 5 will be your replay page. Regardless of how hungry your audience is for your offer, there will always be a percentage of people who don’t show up. Usually that number is 80%. To get them back and view the presentation, send an email saying that there’s a 48- or 72-hour time limit on the replay page. The element of urgency will get your audience to come back and view your presentation.

So that’s it for Secret #41: Webinar Funnels. If you got tons of value from just this one episode, you could get so much more with the full original copy of the DotCom Secrets book. The good news is that you can get your FREE copy of the book, and a 14-day FREE trial of ClickFunnels with the links below. If you’ve enjoyed this episode, be sure to share, download or follow this podcast on Spotify, iTunes, or wherever you get your podcasts from, and I will see you in the next episode.

DotCom Secrets:

https://www.dotcomsecrets.com/dotcom-secrets?affiliate_id=3063032&cf_affiliate_id=3063032

ClickFunnels 14-day Trial:

www.clickfunnels.com

Disclaimer: The contents of the book DotCom Secrets, which is referenced to in this podcast, is owned by Russell Brunson of ClickFunnels LLC. You can get your FREE copy of the book, and a 14-day FREE trial of ClickFunnels with the links below.

Secret #14: Video Sales Letter Funnels

I remember back in 2017 when I was scrolling through YouTube and saw an ad by Tai Lopez. I really like his offer, which is about changing our habits to succeed in the “4 pillars of life” - Love, Health, Wealth, and Happiness. This ad was set in his garage, or library, with his house in Beverly Hills. He talked about how the habits he cultivated made him successful - which was getting a home in the Hills and multiple sport cars. Eventually I clicked. I remember I landed on a page with just a video presentation, with him speaking about how he’s going to change my life through the 300+ habits and concepts he’s summarised in 67 days. This program is called The 67 Steps. When he finished presenting his points and asked for the order, the “Add The 67 Steps” button appeared magically! With that, I was pretty convinced, so I bought his program, including his upsell for a lightweight version of MBA.

From then on, I remember buying more courses from Tai, along with others such as Dean Graziosi, and eventually, dropshipping courses. Usually, the purchase isn’t straight-forward, neither is it low-ticket. It usually is around $100, usually less, but the upsells start from $197 and above. All in all, I probably spent at least $5000 buying all these courses from 2017 to 2020.

So, if you’re an expert and you can provide great value to your audience, this is the funnel you can sell to your audience. It’s called a Video Sales Letter Funnel. The funnel structure is very simple, it’s just 3 pages:

On page 1, you have your sales page. You place the video on top, a 2x2 matrix in the middle summarises the 3 main features, and the 4th box is the call to action. The bottom of the page is your Order button.

Page 2 is your upsell page. This is where you sell your higher ticket products. This can also be a bundle, a subscription, or whichever product your dream customer needs in his/her journey.

Page 3 is the thank you page, where it contains instructions to your other funnels up the value ladder.

The main chunk of the work is in the Video Sales Letter, where we will cover the step-by-step scripting in Book 2, Expert Secrets. If you don’t want to wait, you can get a FREE copy of the book with the link below!

So that’s it for Secret #40: Video Sales Letter Funnels. If you got tons of value from just this one episode, you could get so much more with the full original copy of the DotCom Secrets book. The good news is that you can get your FREE copy of the book, and a 14-day FREE trial of ClickFunnels with the links below. If you’ve enjoyed this episode, be sure to share, download or follow this podcast on Spotify, iTunes, or wherever you get your podcasts from, and I will see you in the next episode.

DotCom Secrets:

https://www.dotcomsecrets.com/dotcom-secrets?affiliate_id=3063032&cf_affiliate_id=3063032

Expert Secrets:

https://www.expertsecrets.com/expert-secretsr81amw6a?affiliate_id=3063032&cf_affiliate_id=3063032

ClickFunnels 14-day Trial:

www.clickfunnels.com

Disclaimer: The contents of the book DotCom Secrets, which is referenced to in this podcast, is owned by Russell Brunson of ClickFunnels LLC. You can get your FREE copy of the book, and a 14-day FREE trial of ClickFunnels with the links below.

Secret #13: Challenge Funnels

If you’re dying to completely change one area of your life — be it your health, wealth, or relationships — you’d wish someone would hold your hand and guide you through the process, right? You know you can’t read a couple of books and expect the problem would go away, and signing up with expensive mentors usually isn’t the best thing to do when starting out.

For me, when I was starting my e-commerce business, I bought courses and paid for mentorships to make sure I was going down the right path. While the content was helpful, the tasks weren’t necessarily arranged in a sequence — well, it’s just a course, right? What I needed then is a process. I want my coach to post videos day by day, and I would just do the homework for that day. This format is called a Challenge.

Firstly, we need to design the challenge well. Anything shorter than 14 days doesn’t build enough trust with your tribe. Anything longer than 30 days will cause people to lose interest.

Next, decide where to host your challenge. Usually, we can host it in a private Facebook group, since usually the members that signed up for your challenge have an account anyway, and you can archive the group when you’re done, and open another group for the next challenge.

Third, decide your medium to deliver the content. We usually find live video to be the best, because it has a sense of urgency for people to tune in at a designated time. This encourages people to show up, and their commitment to the day’s task becomes higher.

Lastly, at the end of your challenge, this is your chance to move your customers up the value ladder. Usually, it can be priced around $997, depending on what you’re offering.

On page 1, you need to clearly tell your audience that you’ll get X result in Y days. The result must be simple and believable. Show that you’ve done it before to establish credibility. The process must be clear. Paint a picture of your participants after the challenge where they accomplish the result. Where possible, feature their video testimonials, get them to talk about how they feel, what they accomplished, and exactly what problem or pain went away.

Lastly, your sales page needs to include your order bump. Your order bump should enhance your participants’ experience of the challenge. This can be audiobooks, additional assets or printouts.

On pages 2 and 3, this is where you upsell your customers. The best upsells are the ones that our customers believe will help them to complete the challenge. This can be accountability coaches, journals, or workbooks.

The last page is your thank you page, where you’ll summarise their purchase, and tell them exactly what to do next to access the members’ area.

So that’s it for Secret #13: Challenge Funnels. If you got tons of value from just this one episode, you could get so much more with the full original copy of the DotCom Secrets book. The good news is that you can get your FREE copy of the book, and a 14-day FREE trial of ClickFunnels with the links below.

DotCom Secrets:

https://www.dotcomsecrets.com/dotcom-secrets?affiliate_id=3063032&cf_affiliate_id=3063032

ClickFunnels 14-day Trial:

www.clickfunnels.com

Disclaimer: The contents of the book DotCom Secrets, which is referenced to in this podcast, is owned by Russell Brunson of ClickFunnels LLC. You can get your FREE copy of the book, and a 14-day FREE trial of ClickFunnels with the links below.

Secret #12: Cart Funnels

If you’ve ever landed on the home page of a traditional e-commerce store, you may be overwhelmed by the range of choices you could make. It’s no wonder most e-commerce stores have conversion rates of around 1%. As Russell would always say, “a confused mind always says no”.

How is our approach different? We will use a very similar template to Book Funnels which was featured in last episode, make some tweaks, and it’s now called Cart Funnels. We will take the best seller, usually the lowest ticket item, and place it at the front page.

Again, begin with an attention-grabbing headline, using either the offer, or an element of intrigue. Then, on the left half of the page, you place your explainer video, and on the right hand side of the page, you have the same 2-step order form. The only difference with the Book Funnels is that you can have multiple options using what is called a Product Selector. For example, if you have 5 types of quantities available, like 1, 2, 3, 4, 5 units you can make the centre option the best, which is in quantities of 3. In ClickFunnels, this is where you can make it pop out.

Again, the bottom portion of the order form will contain your order bump. This is where you can open up options for expedited shipping, gift wrap, extended warranty, or any complimentary products to go along with it.

On page 2, unlike in Book funnels, where you never sell the same product in the OTO, you CAN sell the same product again. In fact, you’re encouraged to. This time, you don’t have to have another explainer video, since it’s the same product. You can have 1, 2, or 3 bundling options. But remember to have a “no” option that emphasises the huge offer that they would lose out on, like “No, I don’t want to save an extra $39.97 on 3 extra boxes of product XYZ. I understand that I will never see this deal again, and if I want to purchase more boxes, I will pay an extra $39.97 at full price.”

On pages 3 onwards, you can have as many upsells as long as it’s logical to the customer. If I were buying Christmas lights, will I also want a cool Santa windshield wiper? Will I also want some Christmas themed projector lights? As long as customers are happy buying your upsells, you don’t have to stick to the rule of 2 upsells per funnel.

The last page is your thank-you page, or offer wall. This is where you thank them for their purchase and let them know what to expect next. The next section of your page is to direct them to other funnels. Place products here that are not inside the funnel, but have some chance that your customers will want to buy. This will increase your sales from your hyperactive buyers.

So that’s it for Secret #12: Cart Funnels. If you got tons of value from just this one episode, you could get so much more with the full original copy of the DotCom Secrets book. The good news is that you can get your FREE copy of the book, and a 14-day FREE trial of ClickFunnels with the links below. If you’ve enjoyed this episode, be sure to share, download or follow this podcast on Spotify, iTunes, or wherever you get your podcasts from, and I will see you in the next episode.

DotCom Secrets:

https://www.dotcomsecrets.com/dotcom-secrets?affiliate_id=3063032&cf_affiliate_id=3063032

ClickFunnels 14-day Trial:

www.clickfunnels.com

Disclaimer: The contents of the book DotCom Secrets, which is referenced to in this podcast, is owned by Russell Brunson of ClickFunnels LLC. You can get your FREE copy of the book, and a 14-day FREE trial of ClickFunnels with the links below.

Secret #11: Book Funnels

If you compare today’s McDonalds burgers with the ones from 10 years ago, did you notice they’ve shrunk? Like Big Mac was really big. Either that or I’ve grown so much in size. When I was younger, I actually ate it like 2 cheeseburgers: the first cheeseburger is the top bun, top patty, middle bun. And the second cheeseburger is kinda incomplete, it was the bottom patty with the bottom bun (I’m not sure where exactly the cheese are but that’s not my point). My point of telling you this is, I’m reluctant to swallow a Big Mac if I can’t bite the whole bun top to bottom. It’s easier to eat something big if I break it down.

What’s my point? If you are an expert in a particular field, and put all your knowledge into one ultimate course, you’d have to price it above couple of thousand bucks. If you go to 10k random people on the street and ask if they would pay for your $10k course, maybe one person would say yes.

But, if you break your course down into a couple of offers, some of them will sell really well to this same group of strangers. These are usually the no-brainer low-ticket offers. And if you continue delivering value to these buyers, eventually they’ll buy something slightly more expensive from you, and eventually you’ll have more people that would have paid the complete $10k at the end. You’ll probably have 10 people out of this 10k strangers instead of just 1.

Today, we’ll talk about a funnel that’s aimed at selling a no-brainer, low-ticket offer. This is called a Book Funnel. Usually, you’ll sell a free book through this funnel, provided your audience covers for shipping. You don’t always have to sell a book with a Book Funnel, you can also sell Swipe Files, Templates, and anything that is low-ticket to your market.

The first page is the sales page. On the left side of the page, you tell your story through a video and make the offer for the product. On the right-hand side of the page, you have the 2-step order form. The first step of the order form allows your customer to enter his email and shipping address. As soon as he clicks submit, the second step will appear, asking for credit card information.

After someone purchases from you, they’ll be taken to page 2, the upsell page. Now, for e-commerce, usually we just sell more of the same thing. But for info products, don’t do that, because if I want six pack abs, and I bought the workout plan, that itch has been scratched. You have to think in your customer’s shoes: what do I need next? Every problem creates a solution and every solution creates a problem. What further problems will your customer encounter?

Lastly, your customers will land on your thank you page. This is where you congratulate them on getting that amazing offer you have. Also, this is a chance to invite them into your next funnel up the value ladder.

So that’s it for Secret #11: Book Funnels. If you got tons of value from just this one episode, you could get so much more with the full original copy of the DotCom Secrets book. The good news is that you can get your FREE copy of the book, and a 14-day FREE trial of ClickFunnels with the links below. If you’ve enjoyed this episode, be sure to share, download or follow this podcast on Spotify, iTunes, or wherever you get your podcasts from, and I will see you in the next episode.

DotCom Secrets:

https://www.dotcomsecrets.com/dotcom-secrets?affiliate_id=3063032&cf_affiliate_id=3063032

ClickFunnels 14-day Trial:

www.clickfunnels.com

Disclaimer: The contents of the book DotCom Secrets, which is referenced to in this podcast, is owned by Russell Brunson of ClickFunnels LLC. You can get your FREE copy of the book, and a 14-day FREE trial of ClickFunnels with the links below.

Secret #10: Summit Funnels

If you lost your job, and had to build back your income in 30 days, what would you do?

No email list.

No authority.

No credibility.

No testimonials.

No profit reports.

If you were like Russell and many other internet marketers, you’ll organise in a virtual summit. A virtual summit is a free online conference, when organised and executed correctly, can bring in tons of qualified leads by leveraging other speaker’s email lists and driving them to your funnels - all without spending a single dollar on ads!

First, a person who organises the summit, known as the host, invites a group of colleagues in their niche to be interviewed and make presentations. The ideal interviewee is a colleague in your niche who has their own email list of your ideal clients. A good-size summit has about 30 speakers.

Second, the host prerecords interviews with these guest speakers, which will be broadcast at a limited period of time later during the summit event.

Third, motivated by affiliate commissions and the prestige of being a featured speaker at the event, guest speakers promote the virtual summit in advance of the interviews being broadcast. If the summit is well-constructed, the host can collect email addresses of everyone who opts in to watch the free summit event, as well as sell products to the attendees.

There are 3 pages in a Summit Funnel.

The first page is the registration page. The aim is to get people to enter their email to watch the free summit. It should contain a good headline which intrigues your attendees. Below the headline, is your presentation video explaining who you are, what are you offering, why they should attend, and how do you attend. The registration page should contain further details about the summit, like date and times, and content covered. More importantly, the faces of your speakers should be featured so that you’ll gain the trust of their subscribers.

The second page is the special offer page. This is to confirm that attendees have registered for the summit but will be given a special offer to get a lifetime, unlimited access to the summit recordings. This is very attractive, because the attendees doesn’t have to watch all the interviews at one go, but can watch and re-watch at their own pace.

The third page is the broadcast page. Regardless of how many people purchased the special offer, you still have to deliver the free event. On Day 1, attendees enter the summit page via a special email link. They get access to interviews on Day 1, but not Day 2 or 3. On Day 2, you remove the interviews from Day 1, and upload Day 2’s content in. The same goes for Day 3. Of course, at the bottom of every broadcast page, you should give the option for your attendees to purchase the lifetime access pass.

So that’s it for Secret #10: Summit Funnels. If you got tons of value from just this one episode, you could get so much more with the full original copy of the DotCom Secrets book. The good news is that you can get your FREE copy of the book, and a 14-day FREE trial of ClickFunnels with the links below. If you’ve enjoyed this episode, be sure to share, download or follow this podcast on Spotify, iTunes, or wherever you get your podcasts from, and I will see you in the next episode.

DotCom Secrets:

https://www.dotcomsecrets.com/dotcom-secrets?affiliate_id=3063032&cf_affiliate_id=3063032

ClickFunnels 14-day Trial:

www.clickfunnels.com

Disclaimer: The contents of the book DotCom Secrets, which is referenced to in this podcast, is owned by Russell Brunson of ClickFunnels LLC. You can get your FREE copy of the book, and a 14-day FREE trial of ClickFunnels with the links below.

Secret #9: Survey Funnels

Don’t you just love it when your smartphone and devices gives you exactly what you want? With just a few taps, Google can give you answers to where the nearest Starbucks is; you can say “hey Alexa”, and order anything off Amazon; and with a few swipes and taps, you can launch apps to work, play, and relax all from the same device.

Because people get what they want from their devices, it’s very easy to build a relationship with it. You can do the same as well with Survey Funnels.

A Survey Funnel contains 3 pages. In the first page, you’ll display your survey. So depending on what you sell, you’ll want to ask questions relating to:

One of these questions will trigger the system to show the “correct result”. This is usually called the Bucket Question. This is the most relevant question and the one that counts. For example, in the Educate and Clarify question type, depending on which problem that my audience is bothered with, my results page will address and answer just that.

But before that, page 2 is usually a page with some animation to show that the page is “calculating” the results. This page isn’t necessary, but it usually increases conversions because it feels more realistic. Once the progress bar is finished, ask your audience for their email so that you can email them the results. If you have a Soap Opera Sequence, this is usually where you send them to. With that, they’ll be taken to page 3.

Page 3 is the results page. This will be dependent on the Bucket Question. It usually has an explainer video as the Story, the headline as the Hook, and an Offer below to take your audience up the next step in the value ladder. The more you customised each results page and follow-up funnel for each of your audience buckets, just like those smart devices, the better the answers, the higher your conversions will likely be.

So that’s it for Secret #9: Survey Funnels. If you got tons of value from just this one episode, you could get so much more with the full original copy of the DotCom Secrets book. The good news is that you can get your FREE copy of the book, and a 14-day FREE trial of ClickFunnels with the links below. If you’ve enjoyed this episode, be sure to share, download or follow this podcast on Spotify, iTunes, or wherever you get your podcasts from, and I will see you in the next episode.

DotCom Secrets:

https://www.dotcomsecrets.com/dotcom-secrets?affiliate_id=3063032&cf_affiliate_id=3063032

ClickFunnels 14-day Trial:

www.clickfunnels.com

Disclaimer: The contents of the book DotCom Secrets, which is referenced to in this podcast, is owned by Russell Brunson of ClickFunnels LLC. You can get your FREE copy of the book, and a 14-day FREE trial of ClickFunnels with the links below.

Secret #8: Lead “Squeeze” Funnels

Secrets #1-7 are classified as Section 1 of the DotCom Secrets book, where we learnt how to use hooks, tell stories, and create offers. You understood how we ascend our dream customers up the value ladder and how we communicate with them through our Attractive Character. You’ve also learnt the 7 phases of a funnel and how to use follow-up funnels to move people up the value ladder. In Section 2, we’re going to dive deep into the tactics of the different kinds of funnels you can use to generate sales.

If you’re born around the 80s, you’ve probably visited websites with pop-up advertisements. They usually asked for your email in exchange for something free. Those were extremely annoying, but they were an easy way for internet marketers at the time to build email lists and make money. Soon, Internet Explorer and other browsers started making pop-up blockers.

Luckily, there were some brilliant marketers who thought, “what if we made the pop-up the landing page itself?” They soon found that if they had a good enough offer, more people were giving away their emails, even though much less people saw the actual website. The result was that people were able to make more money because of such a landing page.

These landing pages are called Lead Funnels. There are 3 types:

In this episode, we will go through what a Lead “Squeeze” Funnel is.

In case you’re wondering, a Lead “Squeeze” Funnel is called that because they “squeeze” the email out of the people going through it. There are only 2 pages. For page 1, let’s break down the Hook, Story, and Offer:

You’ll need an amazing offer, usually called a “lead magnet”, because it attracts leads to it. It could be an ebook, a coupon, a video, a membership site, or anything you can imagine. What you create is usually less important than what people want at that stage of the funnel. The better the offer, the more people will sign up. And the better that offer delivers, the more people will remember you and open your emails.

With regards to the Hook, you just need a headline that inspires curiosity. Make your audience feel like they’ll lose out if they don’t give you their email in exchange for this lead magnet.

And as for the Story, keep it as a simple sub headline. If the Offer is already easy to understand, there’s no need for a sub-headline that describes the Story.

On Page 2, this is your thank you page. This is where you direct your customers to the next products up your value ladder. If this is your only funnel, that’s alright, just keep nurturing your customers with Soap Opera Sequences and create your products along the way.

So that’s it for Secret #8: Lead “Squeeze” Funnels. If you got tons of value from just this one episode, you could get so much more with the full original copy of the DotCom Secrets book. The good news is that you can get your FREE copy of the book, and a 14-day FREE trial of ClickFunnels with the links below. If you’ve enjoyed this episode, be sure to share, download or follow this podcast on Spotify, iTunes, or wherever you get your podcasts from, and I will see you in the next episode.

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