Cousins Subs has been a Wisconsin staple for 47 years. Now the Milwaukee-based sandwich chain is ready to expand its footprint, and has been in the middle of a years-long brand refresh that's setting it up for growth—including its recent opening in downtown Chicago.
Justin McCoy is one of leaders responsible for the rebrand, which has included everything from store remodels and logo updates to new ordering platforms and systems upgrades. In this conversation with QSR editor Sam Oches, Cousins' vice president of marketing walks through how the legacy brand retooled its restaurants to accommodate modern-day customer demands.

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