The cradle of fast food is... Wichita, Kansas? Indeed, the breeding ground for both White Castle and Pizza Hut is also the hometown for one of the most exciting fast-casual burger concepts around: Freddy's Frozen Custard & Steakburgers. The brand, launched in 2002 by Bill and Randy Simon and Scott Redler, was only supposed to be a family-friendly one-off in Wichita, but it quickly became a smash franchise success and has since grown to around 350 locations and nearly half a billion dollars in annual sales. 
In this conversation with QSR editor Sam Oches, Redler details Freddy's growth and how the company has modernized even as it serves a healthy dose of timeless Americana.

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