Fast-casual chains that have been around for a decade or less have the luxury of easily adapting to new trends and technologies. Legacy chains that have been around for generations? Not so much. But Mark Parmerlee, owner of Dallas-based Golden Chick, a chicken quick serve with nearly 200 locations primarily in the South, has strived to keep the 50-year-old concept rooted in its homestyle authenticity while also keeping up with the times.
In this conversation with QSR editor Sam Oches, Parmerlee and Golden Chick president Jim Stevens detail their plan for getting Golden Chick to 500 units, and they discuss how they've evolved the brand over the years to remain competitive.

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