August 29, 2025

FridAI Leadership + AI SEO

20 minutes

Dave and Shannon kick off this Casual Friday episode with some lighthearted banter about the difference between chop suey and chow mein before diving into a deeper conversation about AI’s role in leadership. They agree that AI can be a valuable assistant, offering perspective and analysis, but caution that it can also mislead leaders if used as a crutch or if prompts aren’t carefully designed. They emphasize using AI as a tool for growth, not validation, and suggest frameworks like modeling AI responses after respected leaders such as Bob Iger or Bill Campbell to get constructive feedback.

The conversation then shifts into AI SEO, with Shannon sharing how clients have recently found him through ChatGPT. They explore how AI-driven search is transforming marketing by prioritizing conversational queries, authority, and brand trust over traditional keyword strategies. Best practices discussed include creating clusters of related content, structuring content in a Q&A style, and doubling down on personal branding to stand out in AI-generated answers.

The episode is rounded out with sponsor messages from Bitdefender and Jerry, and the hosts reinforce the importance of proactive adaptation in both business and personal branding as the landscape shifts toward AI-first discovery. They close by encouraging listeners to leave reviews and keep building their “charmed lives.”

00:00:00 Business Brain – The Entrepreneurs’ Podcast #679 for Casual FridAI, August 29th, 2025

00:01:10 August 29th: National Chop Suey Day

00:02:54 Can AI Make You a Better Leader?

Maybe!

AI Can help you see things from different perspectives

But don’t use it as a crutch…use it as an unreliable assistant

00:05:38 Can AI be your leadership/management coach?

Be careful with your prompts. You want AI’s answers to be critical, not complementary.

Choose a leader who has had success and that you want to emulate. Tell AI to be your mentor based upon Bob Iger (for example, or Jack Welch, or Bill Campbell)

BusinessBrain.show/Brain – ask our brain!

00:09:57 SPONSOR: Bitdefender. Keep your small business safe with Bitdefender Ultimate Small Business Security. Save 30% when you go to bitdefender.com/BRAIN

00:11:25 SPONSOR: Jerry. Car insurance made simple and finally on your side. Drivers who save with Jerry save on average $110 a month! Head to JERRY.ai/BusinessBrain today.

00:13:29 Do you need AI SEO for your business?

(The answer is yes)

Trust signals matter the most: Authority, Credibility, Structured Content

FAQ, How-to, Comparison Posts

Build topical authority with clusters, not keywords

Double down on your brand!

00:19:12 The personal brand is so important

00:20:12 Business Brain 679 Outtro

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Here’s what ChatGPT has to say about AI SEO:

Great question — this is one of the biggest shifts happening right now in marketing. Being “AI-SEO ready” means preparing for a world where people ask AI (ChatGPT, Perplexity, Gemini, etc.) instead of typing keywords into Google. Here’s how to think about it:

1. Understand the New Search Behavior

Conversational queries: Instead of typing “best hiking boots,” users will ask, “What are the best hiking boots for wet trails under $200?”

Direct answers, not links: AI gives summarized, synthesized answers. If your brand isn’t cited as a trusted source, you may get skipped entirely.

Trust signals matter more: AI looks for authority, credibility, and structure in content when choosing what to reference.

2. Structure Content for AI Retrieval

Answer questions clearly: Write in a Q&A style that matches conversational prompts people ask AI. FAQ sections, “how-to” guides, and comparison posts work well.

Use structured data: Schema markup (product info, reviews, author details) gives AI models clean signals to pull from.

Concise summaries: Start articles with clear, 2–3 sentence overviews — AI loves digestible takeaways.

3. Build Topical Authority

Clusters over keywords: Instead of one keyword article, build a cluster of related content around a topic. Example: not just “handbag resale tips,” but a cluster on sourcing, pricing, authenticity, marketplaces, and scaling.

Authoritativeness: AI prefers sites with expertise demonstrated across multiple related articles, not one-off posts.

4. Optimize for Citations (AI Mentions)

Get linked from high-authority sites (news, universities, niche blogs). AI often pulls from these sources.

Original research, stats, and case studies are gold. AI tools surface data points, so if you’re the source, you get visibility.

Unique frameworks/methods (like your “Liquidation Method”) help you stand out. AI is more likely to reference branded systems than generic content.

5. Think Multi-Channel, Not Just Google

AI assistants pull from YouTube, Reddit, forums, and newsletters as much as websites. Posting your content in diverse channels increases discoverability.

Podcasts and transcripts also matter — AI uses them as knowledge sources.

6. Double Down on Brand

As AI search becomes more answer-oriented, the brand is the differentiator. If someone just trusts “Shannon Jean’s Reseller Mastermind” instead of “some blog,” they’ll bypass generic AI answers and go directly to you.

In short:

Prepare by writing conversational, authoritative content clusters, marking them up properly, and publishing in multiple formats (web, audio, video). Then focus on building brand trust so when people do get AI answers, they’re looking for your name in them.Would you like me to create a playbook/checklist you (and your mastermind members) could use to make sure every piece of content is “AI-SEO ready”?

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By Shannon Jean & Dave Hamilton

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