In this episode of Business Brain, Shannon Jean and Dave Hamilton explore the unique and advanced ways they’ve been using ChatGPT, far beyond typical applications. Shannon shares how he uses ChatGPT to build and run his reseller mastermind community—developing branding, member agreements, swag, engagement strategies, and more. He also discusses leveraging AI to analyze hundreds of coaching call transcripts, extracting insights, emotional patterns, and frameworks to build scalable systems and codify intellectual property.

Dave shares how he uses ChatGPT for more technical purposes, like building a custom Cloudflare worker for anonymized tracking and for deeply contextual health troubleshooting—using it alongside his doctor to track symptoms and narrow down diagnoses. Both hosts emphasize the power of ChatGPT’s multimodal abilities, like converting images or PDFs into editable text and syncing disparate data sources.

They close with a discussion about the rising value of voice-mode interactions with ChatGPT, noting how it has replaced much of their Google searching. The duo also teases a future episode on SEO for AI-based search, suggesting that businesses need to adapt as AI changes the digital landscape.

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